Caitlin Burgess

[Free Webinar] Patient-Focused Marketing: 4 Steps for a More Effective Strategy

Caitlin Burgess on Jun 15th, 2016     Content Marketing, Digital Marketing


The healthcare industry is changing and creating new requirements that leave many healthcare marketers searching for a viable solution.

Changing reimbursement models and new policies, regulations, technologies are some of the most talked-about changes. But the rise of consumerism is one of the biggest drivers of change as consumers become increasingly empowered and interested in taking an active role in managing their health. In fact, Google reports that 1 in 20 searches are for health-related information.

To help healthcare marketers not only adapt, but thrive under these new changes, TopRank Marketing and Medicom Health Interactive have partnered to bring you a free webinar that will dive deep into each component with real-life stories, advice and tactical suggestions from three marketing professionals.

Webinar Details

Title: Patient-Focused Marketing: 4 Steps for a More Effective Strategy

Date: Wednesday, June 29, 2016

Time: 1-2 p.m. CDT

Register for the webinar.

If you want to create a more effective, patient-focused and integrated digital marketing strategy, then you won’t want to miss this webinar. Attendees will learn:

  • How to uncover actionable insights about your target audience.
  • How to use those insights to create an integrated content marketing strategy.
  • The importance of creating a quality, seamless user experience across all channels.
  • How to amplify your integrated strategy both online and offline.

Featured Presenters

Pamela Maas, Chief Business Development Officer, Gundersen Health System


Pamela has more than 25 years of experience in strategic healthcare marketing and communications. In her current role, she provides leadership for the development and implementation for the development and implementation of marketing plans, corporate advertising and image positioning, strategic planning, market research, and business and service line development.

Find Pamela on LinkedIn.

Paul Croteau, Marketing Manager, Medicom Health


Paul Croteau is a results driven marketing strategist with expertise in all aspects of B2B and B2C marketing. Currently he manages marketing at Medicom Health Interactive, where he aims to assist the healthcare industry meet meaningful use requirements and provide patient-centered analytics that enhance quality and improve the delivery of care.

Follow Paul on Twitter or LinkedIn.

Ashley Zeckman, Director of Agency Marketing, TopRank Marketing


Ashley Zeckman is the Director of Agency Marketing for TopRank Marketing. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency.

Follow Ashley on Twitter or LinkedIn.

Ready to Take Your Healthcare Marketing Strategy to the Next Level?

Then you can’t afford to miss this webinar. You’ll leave with best practices, advice and inspiration for creating a strategy that will provide value and engage your audience.

Not quite ready to sign up? Get an overview of the must-have components we’ll dive into by reading our recent eBook: Patient-Focused Marketing: Understanding the Anatomy of a Successful Strategy.

Patient-First Marketing Webinar

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