TopRank Online MarketingTopRank Online Marketing Blog

About TopRank Online Marketing

TopRank Online Marketing is a digital marketing agency founded by Lee Odden and Susan Misukanis that helps companies increase sales, brand visibility online and develop better customer engagement. We specialize in content based customer acquisition and relationship programs that emphasize content marketing, social media marketing, search engine optimization and email marketing.  Companies hire us for consulting, training and implementation services.

Examples of our online marketing consulting work include:

  • We’ve helped the largest marketing community in the world attract over 50,000 views of an eBook we created to promote an event that generated tens of thousands of impressions, thousands of social shares and increased event registrations.
  • We’ve helped a B2C fabric retailer increase web site traffic through search engine optimization by over 200% with 80% of coming from search engines.
  • We’ve helped a start-up B2B software company grow to over 1,200 customers in just over 3 1/2 years through content SEO and blog marketing.
  • We’ve implemented content marketing services for the largest content marketing conference in the world, driving over 40,000 ebook views in 6 days, thousands of PDF downloads and social shares, plus a boost in event registrations.
  • We’ve helped an online games retailer increase web site traffic to over 300,000 visitors per month through social media marketing and search engine optimization.
  • We helped create a new social community for a Fortune 500 consumer and B2B technology company well known for pioneering brand social media best practices, that exceeded all participation and traffic goals within 6 months.
  • We’ve helped a B2B service company achieve an increase of organic search traffic of over 400% through SEO audits, on-page and content management system optimization.

About Online Marketing Blog:

Started in December 2003 by Lee Odden, TopRank’s Online Marketing Blog has provided insights, resources and commentary on a range of digital marketing and public relations topics including:

  • Integrated & digital marketing strategy
  • Social media marketing
  • Content marketing
  • Search engine marketing and optimization
  • Business blogging and marketing
  • Online public relations

TopRank has been recognized and we’re proud of it! Read what these influential marketers have to say about Online Marketing blog.

Additional TopRank Recognition:

Online Marketing Blog Contributors:

  • Lee Odden – CEO (Read 50+ video, podcast and text interviews)
  • Jolina Pettice – Exec Director of Operations
  • Mike Yanke – Online Marketing Analyst
  • Alexis Hall – Account Manager
  • Brian Larson – Account Manager
  • Evan Prokop – Account Manager

TopRank Marketing Media Coverage:

  • New York Times
  • Wall Street Journal
  • Economist
  • Forbes
  • Fortune Small Business
  • Entrepreneur Magazine
  • DM News
  • Target Marketing Magazine
  • BtoB
  • US News & World Report
  • Minneapolis Star Tribune
  • St. Paul Pioneer Press
  • Upsize Minnesota
  • Minnesota Business
  • Minneapolis St. Paul Business Journal

TopRank Marketing Organizations and Affiliations:

  • Search Engine Strategies (Past Board of Advisors)
  • PRSA (Technology Section) Also Minnesota PRSA
  • DMA (Past Chairperson of Social Media Council, Board of Advisors for SEM Council)
  • MIMA (Past Board member)
  • Web Analytics Association

TopRank Marketing contributes periodically to leading industry blogs and news sites including:

  • ClickZ – Social Media Smarts
  • Microsoft Advertising Blog
  • MarketingProfs
  • PRSA ComPrehension
  • AllBusiness.com – Search Engine Smarts
  • Media Relations Blog
  • Business Blog Consulting
  • MediaPost Search Insider
  • Chief Marketer
  • iMediaConnection
  • DM News
  • Target Marketing
  • Mashable

TopRank speaking experience on the topics of online PR, search and blog marketing at industry conferences and events includes:

  • Social Brand Forum 2013
  • Communicators Conference, Portland (keynote) 2013
  • B2B Content2Conversion Conference 2013
  • Social Media Marketing World 2013
  • Search Engine Strategies (2006-present: New York, Chicago, San Francisco, London, Toronto, Hong Kong)
  • Fusion Marketing Antwerp, Belgium (Keynote, workshop) 2012
  • ionSearch Leeds, UK 2012
  • MN AMA 2012
  • Social Media Club Chicago 2012
  • Social Media Club Minneapolis 2012
  • Content Marketing World 2011, 2012, 2013
  • Intel Social Media Conference 2011
  • ad:tech San Francisco 2011
  • ad:tech New York 2011 (Programmed Search Marketing Track)
  • TECHmunch Austin 2011
  • Search Congress Barcelona Spain 2011, 2012
  • Social Media Junction Auckland NZ, (Keynote & workshop 2010)
  • Search Exchange (Keynote 2010)
  • Online Marketing Summit 2009, (Minneapolis Keynote 2010), 2011, 2012
  • Affiliate Summit West 2009
  • PRSA International Conference 2007, 2008, 2009, 2010, 2011, 2012
  • PRSA Digital Impact 2010, 2012, 2013
  • PRSA Minnesota 2009, 2010, 2011
  • B2B Search Strategy Summit 2010
  • MarketingProfs B2B Summit 2010, 2012, 2013
  • OMMA Global
  • Blog World Expo 2008, 2010. 2011, 2012 (Keynote), 2013, 2014
  • MediaPost’s Search Insider Summit 2007, 2008, 2009
  • Media Relations Summit 2007, 2008
  • High Rankings Search Marketing Seminar 2007
  • Search Engine Room (Sydney, Australia 2009)
  • DMA Conference 2006, 2007, 2008, 2009
  • WebmasterWorld Pubcon 2006, 2007, 2008, 2009, 2010
  • DM Days 2006, 2007
  • Bulldog Reporter PR University
  • eComXpo
  • ACCM – Catalog Conference
  • Minnesota Interactive Marketing Association 2005, 2009, 2010, 2012, 2013
  • Minnesota IABC 2010
  • Business Marketing Association Minnesota 2010
  • DPAC 2009

TopRank is also available to speak or provide training to your organization on topics related to search marketing, online public relations and marketing with social media. Please inquire here.

Interested in having Online Marketing Blog as a media sponsor or is your conference/organization in need of professional promotion and PR services? Check out our conference marketing and media sponsorship solutions.

If you’re looking for the next level of online marketing, we would love to learn more about your internet marketing objectives. Call us at 1-877-872-6628.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top