“Will artificial intelligence replace marketers in the near future?”
This is the compelling question posted by Loren McDonald of IBM Watson Marketing during his presentation at the recent Digital Summit conference in Los Angeles. While many marketers might consider this a provocative presentation opener, there are some blunt realities marketers need to consider if they want to remain in the field and be competitive.
Consider these stats:
- ‘Intelligent agents’ or AI will destroy 6% of all jobs in the US by 2021. Forrester Research
- AI could threaten up to 47% of jobs in two decades. Eric Berger, ars Technica