Nick Nelson

Nick Nelson

How B2B Brands are Getting Creative on Twitter with 280 Characters

Nick Nelson on Nov 16th, 2017     Social Media, Twitter

Could you imagine pulling an Oreo cookie out of its sleeve to find four chocolate wafers and two layers of cream filling? Or taking home a six-pack of beer and somehow discovering 12 bottles crammed inside?

It’d be discombobulating to say the least, and that’s how many of us marketers are feeling about Twitter’s recent decision to double its character limit to 280. The 140-character tweet felt as natural and familiar as 10 organic listings on a search engine results page. Now, the game has changed completely.

Bigger isn’t always better, of course. If brands simply take this opportunity to double down on their promotional messaging or stack hashtags, it’s not going to create a better experience for users. The real opportunity, as our Caitlin Burgess explained last month when previewing the Twitter character expansion, “is to discover whether or not you can use that extra space to deliver more value and resonance to your audience.”

Nick Nelson

Digital Marketing Tools & Tactics: What the Trends Tell Us

Nick Nelson on Sep 14th, 2017     Digital Marketing

Digital Marketing Trends, Tools & TacticsAs the old saying goes: the more things change, the more they stay the same — a saying that certainly has resonance across the marketing industry right now.

As it stands, the top challenges many of us are facing in 2017 are, in essence, the same ones we’ve been battling for years. According to an expansive aggregation of digital marketing studies and reports from Getapp Lab, the industry’s top pain points include: lack of time, knowledge, and resources; difficulty converting leads into customers; and diminishing reach in an increasingly crowded digital environment.

The analysis offers a widescreen view of the current landscape for businesses, highlighting tactics that are leading the way, solutions being embraced to overcome prevalent hurdles, and emerging technologies that hint at the direction of the marketing industry for startups and enterprises alike.

Nick Nelson

How to Use Audio to Engage Customers in a Connected World

Nick Nelson on Aug 16th, 2017     Digital Marketing, Digital Summit

Have you ever heard a song in the morning, only to have it stubbornly stick in your head all day long, even though you don’t care for it?

Of course you have. It happens to all of us, and there’s a clear explanation for it.

“People remember things via audio signal better, longer, and stronger than when they see visually,” said Gabe Tartaglia in his presentation at Digital Summit Minneapolis: Engaging in a Connected World with the Power of Audio.

The field of neuroscience is increasingly measuring and shedding light on this phenomenon. Today’s marketer needs to be paying attention.

The Screenless Revolution

In his role as Vice President of National Vertical Sales for Pandora, Tartaglia has an inherent interest in this dynamic. And here’s why he believes it matter to all of us: “We are entering the age of voice.”

Nick Nelson

Digital Marketing News: VR is Growing, AI is Watching & 3 Billion are on Social Media

Nick Nelson on Aug 11th, 2017     Digital Marketing, Online Marketing News

Global Social Media User Base Reaches 3 Billion
A new report compiled by HootSuite and We Are Social found that the total number of social media users has now exceeded 3 billion, accounting for about 40 percent of the global population. Truly an incredible number, and one that speaks to the contemporary ubiquity of these networks. Mashable

AI is Analyzing You on Social Media for Marketing Research
With so many people using social media, there are no shortage of habits and behaviors to monitor and aggregate. AI marketing solutions company Ayzenberg is using machine-learning algorithms to analyze social speech and create actionable data for segmenting and profiling customers. The Next Web

Nick Nelson

A Marketer’s Guide to Minneapolis: Gearing Up for #DSMPLS + Exclusive Event Invite

Nick Nelson on Aug 8th, 2017     Digital Marketing, Digital Summit, Online Marketing

Next week, Digital Summit will arrive in Minneapolis, drawing in distinguished speakers and attendees from far and wide while placing our hometown at the center of the marketing world for a few days.

Whether you’re coming into town to join the festivities, or simply curious to learn more about the Twin Cities and why TopRank Marketing is proud to be planted here, let this post serve as your guide to the Mini Apple and beyond.

More Than Meets the Eye

If you’ve seen the movie Fargo or other representations in pop culture, you might be led to believe we Minnesotans are a bunch of hot-dish devouring, “OHHH-kay den” saying, lutefisk loving northerners.

Nick Nelson

4 Marketing Lessons I Learned from Building a Bustling Baseball Fan Community

Nick Nelson on Jul 18th, 2017     Content Marketing

[Editor’s Note: Please join me in welcoming another new author to TopRankBlog.com, Nick Nelson. Nick is a Content Strategist that has been with the TopRank Marketing team for a few months and spends his time creating great content for some of our enterprise B2B clients. Welcome Nick!]

If you build it, they will come.

Ah, if only it were that simple. But as any business proprietor knows, it is not. Even if you offer a great product or service, attracting customers takes time and effort. It requires creativity, dedication, and tenacity. That is where marketing comes in.