
TopRank’s recent Blogging and SEO survey of in-house, agency and independent marketing, advertising and PR professionals revealed that 95% of respondents incorporate blogs as part of their online marketing mix. Nearly 88% have successfully increased measurable SEO objectives as a direct result of blogging.
Thousands of new blogs are started by companies and individuals each day. Yet getting a blog set-up, optimized, and launched are just the first steps. No one will know you have a blog to read, subscribe or link to unless you take an important next step: promotion. There are plenty of places you can promote and market a new blog:
- Add A Link – If it’s a company blog, or if it’s attached to another site, add a link to the blog from the main navigation on the parent website.


With the increasing emphasis on content marketing for both SEO and Social Media, I thought I’d offer some specific tips on dealing with one of the most prevalent issues companies face in this area: long term sourcing of content. While we’ve written about content sourcing for
Recently I posted a series of informal poll questions about
More than ever, it’s essential for hospitals and health providers to rethink their healthcare marketing mix to include social media.




Blogs are often touted as good for search engine optimization. The reality is, blogs are simply software tools and what you get out of them from a SEO perspective is in proportion to how well you know how to use them. Good keyword categorization and content are a start, but blogs are not much of a SEO asset unless they attract links.






















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