Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a different stage in their content marketing maturity, looking for innovative and even practical ways to bring their efforts to the next level.
But as the old adage goes, you have to walk before you run—and that couldn’t be more true when it comes to growing your content marketing maturity.
Simply put. In order to grow your content marketing maturity, you have to understand where you’re at and create a strategy to get to the next step.
Using TopRank Marketing’s own content marketing maturity model—developed by CEO Lee Odden—below we offer insights to help you determine your current level of maturity, as well as tips to help you move on to the next.