A talented movie director makes sure that actors give an authentic performance that will emotionally affect the intended audience. A good content marketing strategist has the same goal: authenticity that creates audience engagement. And just like a movie director, content marketers are expected to deliver on time, under budget, and follow up each hit with a fresh blockbuster.
Jay Acunzo, VP of Platform & Content at NextView Ventures, has built his career on getting star-making performances out of content. He began as a Digital Media Strategist at Google and has spent time managing content for Dailybreak Media and HubSpot. In his position at NextView, Jay helps startup entrepreneurs with education and business development including content marketing strategies that addresses tech startups’ unique marketing challenges.