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Ben Brausen

Online Marketing News: Google+ Lets You Fake It, Facebook Saves, Microsoft Overtakes Yahoo

Ben Brausen on Jul 25th, 2014     Online Marketing, Online Marketing News

How Social Signals SEO

How do Social Signals Impact SEO? [Infographic] - How is social tied to SEO?  Click the graphic above to checkout how social signals can impact your SEO. SocialTimes

Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines - In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pinterest were the biggest drivers of mobile sharing growth. ClickZ

Study: Only 22 Percent Of Top 200 Apps Using Deep Links - Among the top 200 mobile apps only 22 percent are using “deep links” from their websites into their mobile apps. This is according to an analysis by URX. Marketing Land

Ben Brausen

Online Marketing News: #SongsSecretlyAboutPancakes, Yelp Complains, Twitter Gets Analytical

Ben Brausen on Jul 18th, 2014     Online Marketing, Online Marketing News

Apps Driving Twitter Sharing

Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers - The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S. search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what publications and people were the most influential in the Twittersphere. Search Engine Watch

REPORT: Facebook, Google To Represent 15% Of Total Ad Market In 2016 - Facebook and Google combined will account for a 15 percent share of the total media advertising marketing of $200 billion in 2016, according to the latest projections from market researcher eMarketer. AllFacebook

Ben Brausen

Online Marketing News: #NewTweetRecord, B2B Wants To Go Automatic, Tweeting Is Bad For The Bedroom

Ben Brausen on Jul 11th, 2014     Online Marketing, Online Marketing News

New Twitter Record

With 35.6 Million Tweets, Germany’s 7-1 #WorldCup Win Over Brazil Sets A New Twitter Record [STATS] - Tuesday, in a match that will be remembered for a long time and likely take the host nation (and its ardent fans) years to recover from, Germany humiliated a Sunday league-esque Brazil side 7-1 in the World Cup semi finals. AllTwitter

How To Be in the Top 5% of Bloggers [Survey] - Orbit Media Studios conducted a survey of more than 1,000 bloggers to better understand the processes of industry experts. Respondents answered questions about time spent on a typical post, frequency, editing, promotional tactics and more. Orbit Media Studios

Ben Brausen

Online Marketing News – Millennials Don’t Like Content, Bing Goes Twitter, Errors Kill Mobile

Ben Brausen on Jul 4th, 2014     Online Marketing, Online Marketing News

13 Most Popular B2B Content Marketing Tactics

The 13 Most Popular B2B Content Marketing Tactics – Click the above infographic to get insight into what content marketing strategies are being deployed by B2B marketers, and see the gaps in what is being deployed versus what the impact of those strategies might be. Marketing Tech Blog

Email Marketers Need to Do More to Nurture Leads [Study] - A joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should develop multi-channel strategies instead. ClickZ

45% of Millennials Aren’t Compelled by Content - Savvy marketers recognize the value of content and embrace its future impact. These marketers have devoted countless resources to better serve content to the ever-elusive millennial. Despite all of this, 45% of millennials simply aren’t interested in the content marketers currently serve, according to a recent study conducted by DigitasLBi, Razorfish, Tumblr, and Yahoo. Direct Marketing News

Ben Brausen

Online Marketing News – Goodbye Google Authorship, 1 Minute On Facebook, Videos Dominate

Ben Brausen on Jun 27th, 2014     Online Marketing, Online Marketing News

Content Marketing According To Google

The Marketing Industry According to Google Autocomplete - As you can see in the image above, Google has it’s ideas about what content marketing means.  While we obviously have our own ideas on what online marketing, blogging, and other terms mean, here’s a look a what Google Autocomplete thinks of some common marketing words and phrases.  HubSpot

With 1 Billion+ Travel Pins, Pinterest Gives Place Search An Upgrade - Forget the idea that Pinterest is all about fashion photos, cute animals and inspirational messages. The company says it’s now hosting more than a billion Place Pins across four million Place Boards. Together, all this represents more than 300 unique countries and territories. Search Engine Land

Ben Brausen

Online Marketing News – Twitter’s COO Is Out, Google Shopping Is In, Are We Smarter Than 5th Graders?

Ben Brausen on Jun 13th, 2014     Online Marketing, Online Marketing News

COO of Twitter Resigns via Tweet - The COO of Twitter, Ali Rowghani, announced his resignation on the social network yesterday. The announcement comes a day after Re/code reported on internal tension over Rowghani’s role at the company. Charged with overseeing user growth, Rowghani has not been able to stem its decline. SocialTimes

Google Introduces New Content API For Google Shopping - Last week, Google introduced a new version of the API that allows retailers to manage product feed content programmatically, as opposed to through manual updates to Google Merchant Center. It’s the first version update of the API since Google first launched it in 2010, before Google Shopping became a paid platform. Search Engine Land

Ben Brausen

Online Marketing News – Mobile-Only Madness, Marketers Top Networks, Fark Beats Google+

Ben Brausen on Jun 6th, 2014     Online Marketing, Online Marketing News

30 Must Read Blogs About Content Marketing - Catherine Pham’s from InfograpgicB2B brings us 30 of the best blogs covering content marketing, including the TopRank Blog.  These blogs provide tons of valuable insight into content marketing and how it fits into the overall marketing picture. SlideShare

Report: 60% Of Social Media Users Vary Their Actions & Connections Vastly Across Social Sites - Looking for proof that you shouldn’t just spray a message out across all social networks verbatim? Well, 140 Proof partnered with IPG Media Lab to find an answer by studying the cross network usage of 500 social media participants. It turns out that users have a strong delimitation between each, something that the study calls “Social Hygiene.” A whopping 60% of users agreed that they connect with different types of people, brands and media based on the platform. Marketing Land

Ben Brausen

Online Marketing News – Twitter Heading Over The Pacific, Facebook Gets Private, Most Don’t Automate

Ben Brausen on May 30th, 2014     Online Marketing, Online Marketing News

Facebook Adds Audio Matching to Get You Posting More About TV - Facebook wants you to post about TV so much that it will now start writing the posts for you. The social network today announced a new feature that uses a phone’s microphone to identify a show or movie airing on one of 160 TV channels. AdAge

Only 16% of B2B Companies Use Marketing Automation: Study - A paltry 16% of North American B-to-B companies use marketing automation technology, according to new study by SiriusDecisions. AdAge

Facebook Introduces Privacy Checkup Tool, And New Default Privacy Settings - Today, Facebook announced some changes to their default privacy settings for new users, as well as a new privacy checkup tool for current users. Search Engine Journal

Ben Brausen

Online Marketing News – Panda Gets New Fur, Facebook & Twitter Take The Shares, Loyalty Is Queen

Ben Brausen on May 23rd, 2014     Online Marketing, Online Marketing News

Google Panda 4.0 Now Rolling Out; A New Panda Algorithm - Last night was pretty wild, with Google confirming an update over the weekend targeting spammy queries and also Google’s Matt Cutts posting on Twitter that Panda 4.0 was released. Search Engine Roundtable

2014 Social Media Marketing Industry Report - In the sixth annual social media study, more than 2800 marketers reveal where they focus their social media activities, which social tactics are most effective and how content plays a role into their social media marketing. Social Media Examiner

Mobile Devices Drive 66 Percent Of Email Opens — Report - According to Movable Ink’s Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now represents a minority of all email opens. In addition, the tablet share of email opens continues to grow. Marketing Land

Ben Brausen

Online Marketing News – Fridays For Engagement, People Don’t Know Ads Are Ads, Tablets Everywhere

Ben Brausen on May 16th, 2014     Online Marketing, Online Marketing News

Google In-Store Behavior

Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study] - Searches with local intent are more likely to lead to store visits and sales within a day. New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store. Search Engine Watch

Facebook, Google+ Lead Twitter, Instagram For Reach Amongst Young Adults [STATS] - Facebook’s reach amongst young adults is still unmatched when compared to all other social networks, reports Statista, citing a recent study from Harvard University’s Institute Of Politics. AllTwitter

36% of People Still Don’t Realize That Google Adwords Are Ads - Last year, we published the results of user tests which found that 41% of users were unaware of the distinction between paid ads and organic listings.  Econsultancy

Ben Brausen

Online Marketing News – Instagram is 120x Better Than Twitter, Foursquare Removes Check-ins, YouTube Gives You 3-Seconds

Ben Brausen on May 9th, 2014     Online Marketing, Online Marketing News

Vine New Look

Vine Website Relaunches With New Features, Search, Better Discovery - Vine, the short video mobile sharing app that was acquired by Twitter in 2012, has debuted a new look for their website, with new features and a greater emphasis on discovery. AllTwitter

1/2 Older Mobile Users Now Own Smartphones - Just over half (51%) of mobile phone owners over the age of 55 now have smartphones, up 10% from 1Q13, according to a recent report from Nielsen. MarketingProfs

AOL, Google, Facebook, Twitter Launch TrustInAds.org To Take On Ad Scams - In an effort to address the plague of deceptive advertising which pocks the online ad industry, several of the biggest players are pooling their resources. Today, AOL, Facebook, Google and Twitter announced the launch of TrustInAds.org to expose and educate consumers about malicious advertising. Marketing Land

Ben Brausen

Online Marketing News – Facebook Gets Anonymous, Schema Gives You A Boost, Bye Bye Google Search Terms

Ben Brausen on May 2nd, 2014     Online Marketing, Online Marketing News

Guided Search: a new way to find what you’re looking for - Pinterest is introducing a new search feature that it claims has a leg up on the Bings, Googles, and Yahoos of the world. Pinterest Blog

Say Goodbye to Paid Search Terms from Google - We’ve long worked to keep your searches on Google secure. We provided SSL encryption for signed-in searches in 2011 and have rolled that out to searches from the omnibox in the Chrome browser. Today, we are extending our efforts to keep search secure by removing the query from the referer on ad clicks originating from SSL searches on Google.com. Google Ad Developer Blog

Facebook Launches Anonymous Logins - On Wednesday at the F8 conference, Zuckerberg announced the change to the social media platform, which will make it more difficult for your company to access user data. Inc.

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