Lee Odden

Content Marketing World Keynote Interview: John von Brachel, Bank of America

Lee Odden on Aug 8th, 2016     Content Marketing World, Interviews

John von Brachel Bank of America

One of the most valuable resources for just about any company is the talent, expertise and insight from internal experts and executives, especially when it comes to content marketing. However, understanding the best practices and putting them into action within a large, complex organization is another thing entirely.

That’s why we are fortunate to hear from Content Marketing World 2016 keynote speaker John von Brachel. John has a deep editorial background at companies ranging from Time Inc. to Merrill Lynch to his current role as SVP and Content Marketing Executive at Bank of America. These roles have positioned him with very unique insight into the role of content marketing at the enterprise level.

In this interview, John talks about his editorial background, how he stays current, motivating executive participation with content and a preview of his keynote and breakout session presentations at CMWorld.

Lee Odden

Content Marketing World Keynote Interview: Kathy Sterio, GE

Kathy Sterio GE

Update: Kathy is unable to make it to Content Marketing World and Jenifer Walsh, director of customer engagement marketing for Current, powered by GE will be taking the stage in her place. 

Content Marketing within large, complex organizations is not for the faint of heart. Many big companies are legacy brands with years of history behind marketing status quo. Today’s business environment calls for constant innovation and for marketers that can champion the necessary change, there can be significant impact.

In that context, I introduce you to Kathy Sterio from General Electric. Her time with GE has spanned several decades and undoubtedly, she has observed and championed her share share of marketing innovation.

Lee Odden

Content Marketing World Keynote Interview: Stephanie Losee, Visa

Stephanie Losee
The digital world is often a small world. For example, when working with Dell on an influencer content program I met Dell’s Managing Editor at the time who seemed to be a cocktail of sophistication, intelligence and just a lovely person. She reminded me very much of Rebecca Lieb, another force of nature in the content marketing world. Why does this make digital a small world? Despite being based on two different coasts, they’re great friends!

This serendipitous content sage is none other than Stephanie Losee, who is now Head of Content at Visa, Corporate Communications. Along with many others, I’ve learned many important insights from Stephanie and I can’t wait to see her keynote panel at Content Marketing World in September.

Julia Ramos

3 SEO-Changing RankBrain Tips Marketers Can’t Ignore

Julia Ramos on Jun 27th, 2016     Digital Marketing, Marketing PR Conferences

SEO-RankBrain-Tips

The way that marketers think about, talk about and implement SEO is constantly evolving. Blackhat SEO tactics that once were incredibly successful, no longer garner the results that they once did. Both search engines and online audiences have become much more sophisticated, forcing marketers to ditch the slimy SEO tactics and focus instead on providing real value.

According to TNW News, 47% of digital marketers name SEO as one of their most effective tactics, but 39% also identify it as one of the most difficult.

Leila De La Fuente

Must-Have Tips & Best Practices for More Effective Remarketing

Leila De La Fuente on Jun 27th, 2016     Digital Marketing, Marketing PR Conferences

Best-Practices-Remarketing

 

Over the past few years, online remarketing has transitioned into a no brainer practice in digital advertising; and for good reason. Typically associated with lower cost-per-lead and higher return on ad spend, remarketing has caught the eye of businesses and agencies alike.

At last week’s 2016 MNSearch Summit, Director of Paid Search at CommerceHub Elizabeth Marsten presented her session titled “Make Your Remarketing More than an Echo,” to a packed room of marketing professionals looking to learn how to make the most of their remarketing efforts.

In her quick-witted and authentically expert presentation, she blazed through the history of remarketing and best practices for Google and Facebook remarketing (almost faster than I could type!).

Kevin Cotch

What You Need to Know About the Voice Search Revolution From Microsoft’s Purna Virji #MNSummit

Kevin Cotch on Jun 24th, 2016     Marketing PR Conferences, SEO

voice-search-revolution

We may not already notice the change, but voice search is all around us. Voice search can help us complete tasks when we are occupied or busy multitasking. We unconsciously change the way we search on a computer or a text search compared to when we search with our voices. With the growing interest of voice search and digital personal assistants growing, we must ask ourselves as marketers how is voice search going to change the world for advertisers?

In her presentation at MNSearch Summit, Purna Virji from Microsoft stated that by 2020, 50% of search will come from voice (comScore). She outlined the steps to get prepared for voice search for paid and organic search queries. Since the growth of voice search is growing, now is the time to get ready for voice search and to become an early adopter.

Leila De La Fuente

Search Marketing at its Finest: A Preview to #MNSummit 2016

Leila De La Fuente on Jun 23rd, 2016     Marketing PR Conferences

mnsummit-preview

“There is no black magic to successfully attracting customers via the web.”
– Rand Fishkin, Wizard of Moz

For digital marketers, this quote rings all too true. For this reason, successful digital marketing requires constant self and team education and a willingness to experiment with groundbreaking tactics. In our quest to grow online ranking, traffic and leads, conferences like the 2016 MNSearch Summit help to guide us to these goals.

Friday’s conference is a digital marketer’s dream. In-person lessons on analytics, search and digital marketing from experts at Google, Microsoft, Moz and more. For four lucky members of the TopRank Marketing team, that dream will be a reality when we attend this sold out event in downtown Minneapolis.

Ashley Zeckman

Social Media Marketing World 2016: Insights, Top Blog Content & Words of Wisdom

Ashley Zeckman on Apr 25th, 2016     Social Media, Social Media Marketing World

SMMW-Recap-2016

Last week, we had the privilege of participating in the annual Social Media Marketing World conference in San Diego. We joined over 3,000 other marketers and marketing influencers who were looking to explore the latest trends and best practices for social media marketing.

From the moment (literally) that I stepped on the plane, I had a conversation about the upcoming conference with the woman next to me. It was her first time at a conference like Social Media Marketing World and she planned on spending the flight trying to figure out which sessions made the most sense for her to attend.

Ashley Zeckman

Learn How to Create a More Effective Influencer Marketing Strategy

Ashley Zeckman on Apr 25th, 2016     Influencer Marketing, Social Media Marketing World

Influencer Marketing Lee Odden

“Who is more influential to you than the people closest that you respect and trust?” – Lee Odden

In the time that I’ve been at TopRank Marketing, I’ve had the opportunity to witness first-hand how influencer marketing can be an incredibly powerful way to build credibility for a brand, and create connections with the right people.

I remember that one of my first experiences with influencer marketing was an interview that I did with Avinash Kaushik (that was of course facilitated by Lee Odden). I was overwhelmed by how humble and happy he was to collaborate with me. Why? Because Lee and the team at TopRank Marketing had found ways to feature him previously and begin building that relationship.

Jolina Pettice

8 Building Blocks to Create a World-Class Social Care Program

Jolina Pettice on Apr 20th, 2016     Social Media, Social Media Marketing World

social-care-program

We’ve all heard the stories of brands failing and flailing on social media as they try to respond to customer service inquiries.

And here’s why. Most companies are barely set up to meet expectations, let alone exceed them. So when they fall short, they are falling short of the bare minimum, creating friction and negative experiences between the brand and its customers for everyone to see.

Add that to the fact that some companies are doing it so well and therefore aiding an increase in customer expectations. In fact, customers now expect a response in an hour or less after reaching out to a company.  

Social Care Expectations

For the first time at Social Media Marketing World, there were sessions dedicated to building a social infrastructure to enable your company to exceed customer expectations.

Ashley Zeckman

5 Secrets for Developing a Successful Client and Agency Relationship

Ashley Zeckman on Apr 20th, 2016     Digital Marketing, Social Media Marketing World

how-to-get-the-most-out-of-your-digital-agency

Brands large and small around the globe are working with agencies to further their digital marketing efforts. Many companies have been working with agencies for years while others have traditionally kept marketing in-house and are just now dipping their toe in the water.

No matter what stage they’re in, every brand has questions about how to best work with a digital marketing agency and make the most of the relationship. To help answer those burning questions, TopRank Marketing CEO Lee Odden participated in a panel along with Mitch Joel and Jessika Phillips at Social Media Marketing World that tackled some of the questions that everyone has, but are afraid to discuss.

Below you’ll find answers to 5 of the top questions that many people have about what to do and what to avoid to develop a successful client and agency relationship.

Jolina Pettice

Learn How to Compel Your Audience to Act with These 3 Storytelling Tips

Jolina Pettice on Apr 19th, 2016     Online Marketing, Social Media Marketing World

Storytelling-Tips

When you hear the phrase “once upon a time…” your mind likely flashes to some of your favorite childhood stories. But what exactly is it that you remember about these stories, is it:

  • The conflict between Cinderella and her stepmother, that didn’t stop her from finding a happy ending?
  • The irony that Jack won a ticket on the Titanic at the last possible moment, only to slip away into the icy waters of the Atlantic?
  • The various social norms that were crossed, broken or all but forgotten in Alice in Wonderland?