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Archive for the 'Search Engine Strategies' Category


Jolina

SES NY: 3 Approaches to Social Media

5 Comments | Posted by Jolina on Mar 26th in Online Marketing, Online PR, Public Relations, Search Engine Strategies, Social Media, Social Networking |

Thinking about social media? Or are you waist deep and need some help? A session today at SES NY highlights different approaches to social media, its purpose and how and why you should get involved.

Li Evans, of Key Relevance, hammers home the need for social media strategy within her presentation.

Social Media - done for the sole purpose of traffic or links - probably isn’t social media you should be doing. Social media is not about your marketing message, it’s about what the customer has to say good or bad. It’s about them talking about you.

Whatever you do socially, remember that the end user has control of your message and sometimes your brand. Li goes on to explain that these conversations are happening any way, online and offline, so would you rather be part of it or continue to ignore it?

Jolina

SES NY: Improve SEO Through Blogs & Feeds

9 Comments | Posted by Jolina on Mar 26th in Blogging, Link Building, Online Marketing, RSS, SEO, Search Engine Strategies |

Do you have a blog? If so, a panel today at SES NY shared how to improve SEO results with your blog and its RSS Feed.

Michael Gray, Owner of Atlas Web Service, shared the following tips to increasing SEO value with your blog.

1. Don’t write blog titles that suck
Bad titles lack keyword focus, are often clever or amusing and therefore not intuitive to a reader or search engine.

Good titles include keywords and are focused on topics covered within the post.

2. Partial feeds are like being half dressed at a party
Why do you want to use full feeds or be fully dressed?
Full feeds allow you to benefit from web scrapers and build links for you. Make sure you put keyword optimized hyperlinks within your post, specifically to pages that are more difficult to build Links to.

Jolina

SES NY: 8 Tips to Boost SEM Results

10 Comments | Posted by Jolina on Mar 25th in Blogging, Google, Online Marketing, Pay Per Click, SEO, Search Engine Strategies |

In the last session of the day, attendees were rewarded with 8 awesome tips to boost Search Engine Marketing (SEM) Results in a sponsored session  ”Wpromote Workshop: 8 Things You Aren’t Doing That Will Boost Your SEM Results”.  

Using real-life examples, this session promises to teach attendees the secrets top online marketers are using to beat the competition and squeeze the greatest results possible from their SEM efforts.   Topics include: PPC, SEO, landing page optimization and social media. 

Speakers are Michael Mothner, Founder & CEO and Michael Stone, Vice President, Sales & Strategy - both from Wpromote.  Some tips you may know and some you may not, but there is definitely something for everyone.

Jolina

SES NY: Maximing B2B Lead Generation

One Comment | Posted by Jolina on Mar 25th in Online Marketing, Search Engine Strategies |

I love B2B, so a session on how to maximize lead generation within a B2B context is a must-attend.

New or old, a B2B marketer knows that a unique set of marketing challenges awaits them including:

  • No single decision maker
  • Increased risk for decision makers
  • Offline conversions
  • Long lead time
  • Complex sale
  • Ambiguous search terms
  • Difficulty to pre-select B2B clickers

Whether you heart B2B or not, who doesn’t want to increase conversions? Find recommendations below to increasing conversion rates.

Scott Brinker, of ion interactive, shared how to increase conversions by segmenting, specifically as it relates to Keywords & Landing Pages.

Keywords & Ad Creative
Give your clickers a very specific, customized landing page about the topic for which they performed the search.

Jolina

SES NY: Social Media for the Little Guy

8 Comments | Posted by Jolina on Mar 25th in Online Marketing, Search Engine Strategies, Social Media |

Day 2 at SES NY kicks off with a lesson in Social Media for tdsc06314he little guy.

The purpose of the session is to find out how small companies with small budgets can freely tap the world of social media to improve business and increase sales.

Here’s what we learned from Jennifer Evans Laycock:

Take the ‘marketing’ out of Social Media Marketing because it isn’t about marketing, but rather about conversations.

In addition, there is a reason social media is called the bleeding edge, because it can hurt especially if approached in the wrong way.

Remember, when you are developing marketing plans, that the goal is not to integrate the latest big thing but rather to integrate what works. As a small guy, the people on the leading edge are other marketers and not likely to be your prospect. There’s nothing wrong with leveraging pre-established social tools.

Lee Odden

SES New York 2009 - Search, Social, Blogs and Reputation

3 Comments | Posted by Lee Odden on Mar 23rd in Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Industry News |

ses-newyork
This week Thursday 3/26 I will be presenting on 3 panels during the Search Engine Strategies Conference in New York March as well as an iBreakfast meeting on Wednesday 3/25.  If you’re attending SES New York, please be sure to stop by and say hello. It’s great to meet Online Marketing Blog readers in person. 

As a Media Sponsor, TopRank will also be liveblogging SES New York Tuesday afternoon through Thursday and Tweeting from @leeodden. Watch for posts from TopRank Senior Account Manager, Jolina Pettice.   Here are the details for the sessions I’ll be speaking on:

Search Meets Social Media (Wednesday 7:30am - 10:00am) Located in New York City, CresaPartners Executive Center: 100 Park Ave. 40 - 41st St. (24th Fl.)  The Silicon Alley Breakfast Club (iBreakfast) is a long time networking event in Manhattan and this particular meeting is all about how Social Media is powering businesses forward.  

Lee Odden

37 Tips for Optimizing Blogs and Feeds - SES New York

14 Comments | Posted by Lee Odden on Mar 14th in Blog Optimization, Blogging, RSS, Search Engine Strategies |

 SES New York AudienceAs a preview to one of the 3 sessions I’m speaking on at SES New York next week (March 23-27) I bring you this interview with my co-panelists Michael Gray of Atlas Web Services, Sally Falkow of Expansion Plus, Michel Leconte of SEO Samba and moderator Rebecca Lieb Lieb, VP of U.S. operations for Econsultancy, for the Blog and Feed SEO session.

These are specific, practical questions and answers about optimizing both blogs and feeds for better search performance from some of the smartest blog and Feed SEO experts on the web. 

If you’re a Twitter fan, please ReTweet: 37 Tips for optimizing blogs and feeds:   http://cli.gs/blogseotips

Please share 3 practical SEO tips business blogs should implement:

Rebecca Lieb: 

Lee Odden

SES Chicago: SEO Through Blogs and Feeds

2 Comments | Posted by Lee Odden on Dec 11th in Blog Optimization, Blogging, Search Engine Strategies |

Yesterday I presented at SES Chicago in a session on SEO Through Blogs and Feeds with Stephan Spencer and Sally Falkow. I went first and presented the slideshow embedded below, a presentation in two parts:

  1. Why blogs created solely for SEO purposes will inevitably fail.
  2. Tips on how to create a successfully optimized company blog that will last.

My presentation was followed up by Sally who talked about Feeds and distributon opportunities. The final presenter was Stephan, who had 100 or so slides (joking) on WordPress SEO but got through about 20 before the Q/A which was handled by Rebecca Lieb.

Lee Odden

TopRank Brings 2 Speakers on 2 Panels at SES Chicago

Comments | Posted by Lee Odden on Dec 8th in Blog Optimization, Marketing PR Conferences, Online Marketing, Online PR, Search Engine Strategies |

audience

TopRank Online Marketing will have two speakers presenting on two panels at SES Chicago this week.  

On Tuesday, Senior Account Manager Jolina Pettice (who recently spoke on a panel with Yahoo’s Ron Belanger and Anne Kennedy at DPAC) will be speaking on a session about how to use Public Relations tactics to improve SEO results.  On Wednesday I will be speaking on a panel about Blog SEO.

Here are the session details. We look forward to seeing you there!

Tuesday, December 9, 2008 - 2:45pm-3:45pm 
“Turning PR Efforts into SEO Results”

Lee Odden

SES Chicago Winds of Change

Comments | Posted by Lee Odden on Dec 8th in Marketing PR Conferences, Online Marketing, Search Engine Strategies |

SES Chicago

Today kicks off another Search Engine Strategies conference, this time in the windy and bleeping cold city of Chicago. 

Change has been in the air for SES with the naming of Stewart Quealy as VP of content development, responsible for creating conference program content for all SES events and training. Also, Marilyn Crafts (whom I like to call “Super Star”) was promoted to senior program director and will work with program development, speaker selection and event strategy.  

Mr Publisher. Matt McGowan

Then there’s the really big news of Matt McGowan being promoted to VP/Publisher for Incisive Media’s Digital Marketing Businesses which includes the ClickZ network, Search Engine Watch and the Search Engine Strategies conference.

Lee Odden

SES San Jose Photos - Paparazzi Style

6 Comments | Posted by Lee Odden on Aug 23rd in Online Marketing, Search Engine Strategies |

At marketing conferences readers of Online Marketing Blog mention to me frequently about the photo roundup posts we do as favorites. We certainly like to make those posts and since readers like to see them, here is a collection of favorite candids taken during SES San Jose.

Kevin Ryan, Misty Locke, Kevin Newcomb
Kevin Ryan, Misty Locke, Kevin Newcomb

Danny Sullivan, Matt Cutts, Kirsten Mangers
Danny Sullivan, Matt Cutts, Kirsten Mangers

Shoe (SEO sucks) money, Brent Csutoras
SEO Sucks Shoemoney Brent Csutoras

Jill Whalen, Patricia Hursh, Christine Churchill
Jill Whalen, Patricia Hursh, Christine Churchill

Matt Cutts, Michael Gray
Matt Cutts & Michael Gray

John Diorio, Bryan Eisenberg
Jon Diorio and Bryan Eisenberg Google Dance 2008

Dave Temple, Greg Jarboe, Andy Beal
David, Greg and Andy

Jessica Cameron-Ruud, Ashley Bruce
Thomas McMahon, Dana Larson
TopRank Team @ Google Dance 2008

Todd Friesen, Brett Crosby
Todd Friesen & Brett Crosby

Chris Boggs, Rebecca Lieb
Chris Boggs & Rebecca Lieb

Roger Akers, Mike McDonald
Roger Akers & Mike McDonald WebProNews

Patrick Sexton, Lisa Barone
Patrick Sexton & Lisa Barone

Lee Odden

SES San Jose Day Four Wrap Up

2 Comments | Posted by Lee Odden on Aug 22nd in Marketing PR Conferences, Online Marketing, Search Engine Strategies |

TopRank Team @ Google Dance 2008

What a great conference for SES at San Jose and the many new people to the event in attendance. Below are the TopRank team blog posts for the final day. Another big thank you goes to (L to R) Jessica, Ashley, Thomas and Dana for a great job covering sessions. If you saw these happy faces at the conference, be sure to comment and say hello.  Thanks to SES too, for having us.

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