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Link Building


Brian Larson

Linkbuilding the Right Way #SESCHI

Brian Larson on Nov 6th, 2013     Link Building, Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO, SEO Tips, SEO Tools

Linkbuilding Panel at #SESCHI

In late July, Google updated it’s stated policy on what ‘linkbuilding’ activities now constitute link schemes. While the update was clear  – heavy hyperlinking in press releases, advertorials and large scale guest-blogging are now considered link schemes – the repercussions of the update and it’s lasting impact on SEO have been far more murky.

Nobody likes murky. Not in a drink and especially not when real business outcomes are associated with search visibility and the traffic it generates.

With the session promise of sharing how to linkuild the right way, Jennifer Slegg introduces Chuck Price, Founder of Measurable SEO. Jumping off the stage to begin his presentation, Price’s goal is clearly to dispel the notions that links ‘no longer matter.’ He starts with humor and honesty, “[l]inkbuilding is NOT sexy! Nor is it fun.” But, Price asserts, links are still the number 1 factor influencing search ranking. Two thing are certain, Matt Cutts has said as recently as July in an interview with Eric Enge, that links still matter and not all linkbuilding is bad.

Lee Odden

The Incredibly Useful Value of Links Beyond SEO by Dixon Jones

Lee Odden on Jan 29th, 2013     Guest Posts, Link Building, Online Marketing, SEO Tools

links beyond SEOWhether it was at SES London or one of the many other search marketing conferences in the U.S., I’ve always been able to count on Dixon Jones for great advice on link building. Dixon was recently recognized for his content contributions to the online marketing world in our Top UK Online Marketing Influencers and Bloggers list.

Working with Majestic SEO as their Director of Marketing, (TopRank has used Majestic for years) Dixon has been a fountain of smarts when it comes to the value of of links for SEO, but also for many other purposes. Links are the connective tissue of the web. Before Google and other search engines, links were the only way to find content. Their importance has changed over the years but not diminished.

Miranda Miller

Link Building for Beginners in 3 Simple Steps

Miranda Miller on Jan 10th, 2013     BlogWorld NMX, Link Building, Online Marketing

Alison Groves from Raven Tools talks link building in an introductory SEO track at NMX Las Vegas.Historically, link building was critical for companies to appear in search results, as links have long been an important signal to search engines. However, the new link building is about mentions, social visibility, and building your company’s presence, says Alison Groves, Product Coordinator at Raven Internet Marketing Tools.

Groves presented her three simple steps to link building for businesses in a presentation this morning at NMX Las Vegas. Her process, she says, revolves around relationship building and nurturing in order to earn mentions from relevant websites. We need to focus less on the technical and more on attracting targeted traffic by getting our sites in front of the people most likely to be interested in our product or service, she said.

With those goals in mind, here are Groves’ three simple steps for link building:

Lee Odden

Social Media Links – How SEO and Social Work Together for Link Building

Lee Odden on Jul 11th, 2012     Link Building, Online Marketing, SEO, Social Media

social linkingJust about every day I do a Q and A with someone new related to Optimize, online marketing in general or about topics related to our agency’s marketing consulting practice. It might be prep for a journalist interview, blogger interview, Twitter chat or helping a friend out with a book like the Q/A below for Rob Garner (VP at iCrossing and SEMPO board member).

Q/A is a great format since so much of search and social media based content discovery is about answering questions.  Editorial calendars for blogging are useful, but new topics add some nice flavor to the theme. Social linking for example. I don’t use that term at all, but the practices and outcomes involved are absolutely relevant to connecting consumers with brands for business.

Lee Odden

12 Timeless Link Building Tips for Business Blogs

Lee Odden on Apr 30th, 2012     Blogging, Link Building, Online Marketing, SEO
link building

Link Building for Business Blogs Doesn’t Need to Be Risky

As a key component of a hub and spoke online marketing strategy, blogs can be very effective for social media network engagement, online PR, customer service, and as search engine optimization assets. While there are numerous cases studies of business blogs (I like to think Online Marketing Blog is one) providing tremendous value, blogs are simply software tools and what you get out of them is in proportion to how well you know how to use them.  One of the common areas of lost opportunity with business blogs is link building.

Brian Larson

Linkbuilding Like a Nerd #SESNY

Brian Larson on Mar 27th, 2012     Link Building, Online Marketing, Search Engine Strategies, SEO

Linkbuilding EssentialsLinkbuilding has to be one of my favorite aspects of SEO. All too often people use the analogy of linkbuilding being a popularity contest. As someone who views linkbuilding in a somewhat different light – and as someone who was considered by only his parents as ‘cool’ – I think it’s time to put that analogy to bed. Yes, being the sexy-fun brand will undoubtedly drive links for your site. But in my opinion, it’s the quality of the information on the page that will not only help you succeed in proactively acquiring links, but will also inspire others to link to your page. Or to return to the analogy, the cool kid might start out with the lead, but it’s the smart kid (see nerd) who ends up winning in the long run.

Susan Misukanis

Thanksgiving Wishbone Competitiveness & Content Marketing Tips – Who Knew?

Susan Misukanis on Nov 24th, 2011     Content Marketing, Email Marketing, Link Building, Online Marketing, Search Marketing

For many people who have grown up celebrating Thanksgiving, the holiday for giving thanks has a underlying theme: Winning the wishbone. Besides the mounds of wonderful food and extended family gathered at many US households, there might be plenty of turkey to go around, but there is only one wishbone.

Believe it or not, competitive pursuit after a Thanksgiving turkey’s wishbone is a perfect metaphor for understanding better customer centric content marketing.  Prepare yourself for a Thanksgiving themed post without the tryptophan side effects.

5 Steps of A Wishbone Strategy Applied to Content Marketing
Here’s how the wishbone strategy works and how you can apply it to your content marketing strategy.

Thanksgiving-Turkey

TopRank Online Marketing

How to Become a Link Magnet – SES NY 2010

TopRank Online Marketing on Mar 23rd, 2010     Link Building, Online Marketing, Search Engine Strategies

Links are the lifeblood of the web. Without fresh links, your website has no authority in the engines or consistent referral traffic.

Some companies and individuals appear to attract links without really trying. Others struggle and never break through to the point of building links at increasing velocity.

We’ve shared plenty of linkbuilding tactics at Online Marketing Blog, and it’s an ongoing popular topic for search marketers. In addition to direct and mechanical tactics, becoming a link magnet in your own right is an indirect yet powerful strategy to attract organic links.

The rise of the social web has set the idea of personal branding on fire. By developing a brand for yourself, your company and even the individuals within it, you can build an army of advocates ready to link to everything you post.

TopRank Online Marketing

Two Biggest Advantages of Small Businesses SEO

TopRank Online Marketing on Feb 8th, 2010     Business of SEO, Link Building, Online Marketing, SEO

agility-creativity-search-marketingWith search engine optimization, small businesses have two advantages larger competitors often can’t match: creativity and agility.

By embracing these two philosophies as part of their digital marketing DNA, small businesses can carve out a search marketing strategy that runs circles around larger competitors.

Today, we’ll briefly explore why creativity and agility are advantages small businesses have for search marketing, and some quick tips to activate each.

Creativity as a search marketing advantage

Large = more risk management – Small = creativity/individuality can shine

Larger corporations are naturally risk-averse. Most won’t create blogs that take sides on issues, create controversy or linkbait, push the envelope with snarky ideas or allow shining examples of individuality. Which is why individuals and smaller companies have a continued advantage: there are far less stakeholders so it’s easier to sell creative, controversial or compelling ideas. The more creative your content is, the more editorially earned, organic links you’ll attract from the web community that content builds.

TopRank Online Marketing

Top 5 Reasons for Ongoing SEO Services

TopRank Online Marketing on Dec 11th, 2009     Link Building, Online Marketing, SEO, SEO Tips

Ongoing search marketing consultingFor many companies, an ideal world involving Search Engine Optimization would be simple, quick and a one-time task to check off a list. An organization would create a website, optimize its content for target keywords and promote the site. Soon, the website would acquire a strong number of inbound links and start ranking for those target keywords. End of story.

Unfortunately, that’s just not the case. In reality, SEO isn’t just about adding keywords and linking. SEO is increasingly social and sits at the intersection of multiple business functions outside of marketing including public relations, customer service, recuitment and branding.

Ongoing SEO consulting is an important part of any internet marketing mix. Truly good consultants save companies significant expenses and contribute to increased leads and sales by providing unique expertise and insight into the technical, creative and increasingly social sides of internet marketing.

TopRank Online Marketing

10 Link Building Tools for Tracking Inbound Links

TopRank Online Marketing on Nov 27th, 2009     Google, Link Building, Online Marketing, Search Engines, SEO, SEO Tools

Measuring Inbound LinksQuality inbound links are an essential element of web site marketing and search engine optimization programs to increase traffic and online sales. The greater the number of relevant and authoritative links to a web page, the greater the potential for higher search engine rankings and qualified traffic.

A recent survey from SEOmoz illustrates just how important inbound links are to rankings. An impressive 4 of the top 5 ranking factors involve inbound links:

  • Keyword focused anchor text from external links: 73% very high importance
  • External link popularity: 71% very high importance
  • Diversity of link sources: 67% very high importance
  • Trustworthiness of the domain based on link distance from trusted domains: 66% very high importance
Lee Odden

25 Link Building Tactics to Improve Blog Search Engine Rankings

Lee Odden on Nov 8th, 2009     Blog Marketing, Blogging, Link Building, Online Marketing

link buildingBlogs are often touted as good for search engine optimization. The reality is, blogs are simply software tools and what you get out of them from a SEO perspective is in proportion to how well you know how to use them.  Good keyword categorization and content are a start, but blogs are not much of a SEO asset unless they attract links.

The myth of “Build it and they will come”.  Not many businesses that start blogs have the patience to create great content and wait for others to find that content all on their own as a linking strategy. Without clicking on a link or finding it on a search engine, how will others find your blog?   Content is King but only if you promote it.

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