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Archive for the 'SEO Tips' Category


Lee Odden

Site Re-Design? Call Your SEO Expert First!

Posted by Lee Odden on May 1st, 2008 in Online Marketing, SEO, SEO Tips |

It’s a near nightmare situation really. A client sends an email on Friday saying, “We’re launching a new web site on Monday, can you take a look at it to make sure our site optimization is ok?”.

The Account Manager asks for a URL and upon receiving, clicks to find a “pretty” home page with 90% images and/or Flash, “cool web 2.0″ navigation using Ajax and as a result of a new content management system, a URL syntax that is completely different than before. Oh, and all title/meta descriptions are now hard coded and there are 50% less pages because the VP of Marketing heard at an executive marketing seminar that “less is more”.

Jolina

SES New York: Converting Visitors into Buyers

Posted by Jolina on Mar 18th, 2008 in Marketing PR Conferences, Online Marketing, SEO, SEO Tips, Search Engine Strategies, Web Analytics |

Visitors into Conversions Panel - SES NY

The conversions track at SES New York continues to be packed with those wanting to increase the performance of their search marketing campaigns.

The “Converting Visitors into Buyers” panel was moderated by Aaron Shear from Boost Search Marketing and the speakers included: Mike Moran from IBM, Nigel Ravenhill from McAfee, Michael Sack from Idearc Media Corp. and Howard Kaplanfrom Future Now Inc.

I missed the first half of this session but was able to sit in on the second half and hear Mike Sack and Howard Kaplan give the audience ideas on increasing conversions.

Lee Odden

Video: Interview with Adam Lasnik of Google

Posted by Lee Odden on Feb 20th, 2008 in Google, SEO, SEO Tips, Search Engine Strategies, Spotlight on Search, Video Interviews |

On day one of SES London I was able to catch up with Google Search Evangelist Adam Lasnik to do a short (10 min) video on several topics important to web masters looking for better results on Google. Adam starts with a descrption of his responsibilities at Google and then answers questions about Google compliant Flash and JavaScript, duplicate content - especially with press releases and suggested uses of internal site nofollow other than for “PageRank sculpting”.

Thomas McMahon

5 Lesser Known Google Analytics Features

Posted by Thomas McMahon on Feb 14th, 2008 in Google, SEO, SEO Tips, Search Engines, Web Analytics |

Google AnalyticsGoogle Analytics is a great program that can do a lot more than most people realize. Here are a few features that you may not know about:

  • Capture internal search stats. This is a newer feature of Google Analytics and a very nice one. Not only can you see what a visitor put into your internal search box, but what page they were on when they made the search and what page they chose in the search results. Any internal search will work as long as it passes the search variable through the URL. Here’s a short video interview with Google’s Brett Crosby on some of those features.
Jolina

Optimizing the Fortune 100 - Enterprise SEO

Posted by Jolina on Jan 24th, 2008 in Enterprise SEO, Online Marketing, SEO, SEO Tips |

[Note from Lee: While Susan, Jolina and I are in Miami at a private client conference for one of the largest companies in the world, it seemed particularly relevant for Jolina to write a quick post about enterprise SEO. Jolina's presentation today to roughly 30 different business units as well as corporate communications, PR and IT simply kicked ass.]

While the vast majority of search engine optimization projects performed by search marketing agencies are for small and medium sized businesses, SEO for large and complex organizations takes a unique combination of finesse and consideration.

Lee Odden

Recession Proof Search Engine Optimization Tips

Posted by Lee Odden on Jan 18th, 2008 in Blog Marketing, SEO, SEO Tips, Social Bookmarking, Social Media |

vault-seo.jpg

In this month’s Target Marketing Magazine, a TopRank authored article on how small businesses can gain a competitive marketing advantage by leveraging content promotion, blogs, social media and universal search was featured. Recently there has been some dialog and commentary on certain SEM channels about upcoming harder economic times calling for SEO to be taken back to the basics: “Textbook SEO” as Mike Grehan would put it. I disagree with the premise that companies should stop experimenting with new tactics and stick with the fundamentals. Effective SEO in any economic environment means getting more creative, not mundane.

Lee Odden

Internet Marketing Ninja Interview with Jim Boykin

Posted by Lee Odden on Jan 3rd, 2008 in Interviews, SEO, SEO Tips, SEO Tools, SEO Training, Spotlight on Search |

Jim Boykin

The Internet Marketing Ninjas instructional program including videos and tools conceived by Jim Boykin of We Build Pages, has officially launched. I think a lot of people in the search marketing industry will be wowed by the sheer volume of quality information that’s available. Currently there are a series of 12 videos from the likes of Aaron Wall, Shoemoney, Neil Patel and Jim himself. Plus, most of the famous We Build Pages SEO and link building tools have been taken offline and included in the program along with many of the private WBP tools.

Lee Odden

Search Engine Optimization for Small Business

Posted by Lee Odden on Dec 21st, 2007 in Local SEO, Online Marketing, SEO, SEO Tips |

Recently I did a podcast for AllBusiness.com , recently acquired by Dun & Bradstreet, along with their Marketing Director, David Saries. The audience for AllBusiness.com is small businesses, so the questions were flavored toward the perspectives many do it yourself or hands on web site owners and online business owners have.

The podcast discusses a variety of topics ranging from a definition of SEO to common SEO mistakes. We also discuss emerging online marketing channels and whether small businesses can “do SEO in-house” or not. You can listen to the full podcast here: “The Fundamentals of Search Engine Optimization

Jolina

SES Chicago Session: Are You Ignoring the Power of Images?

Posted by Jolina on Dec 5th, 2007 in Marketing PR Conferences, Online Marketing, Press Release Optimization, SEO Tips, Search Engine Strategies, Social Search |

Social Media Panel - SES Chicago 2007

“Of all our inventions for mass communication, pictures still speak the most universally understood language.” Walt Disney

Jennifer Laycock Editor-in-Chief of Search Engine Guide helped the audience understand the value of images and 3 benefits to submitting photos to image sharing sites, like Flickr.

She made an excellent point by demonstrating what impacts people the most:
Copy OR Images

Let’s try it. What impacts you more, the description of how I dressed my dog up for Halloween OR the picture of it?

Description: For Halloween, I dressed my pup up as an angel.

Lee Odden

Keyword Research Tools for SEO & Social Media

Posted by Lee Odden on Nov 20th, 2007 in Keyword Research, Online Marketing, SEO, SEO Tips |

magglass-keywords.jpg

Social Media Keyword Research is Here
Whether it’s a phrase entered in a search box on a standard search engine, on a video sharing site or tags assigned to your friends’ shared social bookmarks and shared images, the meaning and intent inferred by keywords is paramount to any kind of “pull” online marketing effort.

For search marketers, that means using keyword research tools on an ongoing basis in order to adapt to trends, seasonality and changes in what’s important to the target market.

Lee Odden

Search Engine Optimization Basics

Posted by Lee Odden on Oct 29th, 2007 in Online Marketing, SEO, SEO Tips |

seo-blocks.jpg

Learning the basics of search engine optimization isn’t difficult, it’s time consuming. SEO consultants can offer a variety of services but in the end, web site owners will appreciate the SEO services they’re getting much more if they educated themselves on the fundamentals.

The nature of marketing web sites has continually evolved from a focus on optimizing text to include an array of digital assset optimization such as images, audio, video and content delivery formats like RSS and mobile. Regardless, there continues to be a significant value in basic SEO.

Lee Odden

Small Business Guide to Optimizing Universal Search

Posted by Lee Odden on Oct 11th, 2007 in Ask, Google, MSN, SEO, SEO Tips, Search Engines, Yahoo |

manlaptopse1.jpg
The buzz in the search marketing media and increasingly, the business press, on the importance of unified or universal search is gaining momentum and is unavoidable. Small and medium sized business web site owners and webmasters are now presented with the challenge of making sense out of the recent rash of search engine interface and functional improvements and how to adjust their online marketing efforts accordingly. Many are not sure what to do. Hopefully this short guide will shed light on the fundamentals and give some basic direction on next steps.


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