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Brian Larson

Linkbuilding the Right Way #SESCHI

Brian Larson on Nov 6th, 2013     Link Building, Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO, SEO Tips, SEO Tools

Linkbuilding Panel at #SESCHI

In late July, Google updated it’s stated policy on what ‘linkbuilding’ activities now constitute link schemes. While the update was clear  – heavy hyperlinking in press releases, advertorials and large scale guest-blogging are now considered link schemes – the repercussions of the update and it’s lasting impact on SEO have been far more murky.

Nobody likes murky. Not in a drink and especially not when real business outcomes are associated with search visibility and the traffic it generates.

With the session promise of sharing how to linkuild the right way, Jennifer Slegg introduces Chuck Price, Founder of Measurable SEO. Jumping off the stage to begin his presentation, Price’s goal is clearly to dispel the notions that links ‘no longer matter.’ He starts with humor and honesty, “[l]inkbuilding is NOT sexy! Nor is it fun.” But, Price asserts, links are still the number 1 factor influencing search ranking. Two thing are certain, Matt Cutts has said as recently as July in an interview with Eric Enge, that links still matter and not all linkbuilding is bad.

Eliza Steely

Navigating a Website Migration like Indiana Jones: Ensuring a Smooth SEO Transition #SESCHI

Eliza Steely on Nov 6th, 2013     Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO, SEO Tips

Website Migration Presentation #SESCHILet’s face it— at one point in your life you’ve probably wanted to be James Bond, Indiana Jones, Wonder Woman, or any other number of superheroes. Personally, I’ve wanted to be all of them…more than once. For some odd, and inexplicable, reason Indiana Jones was always my favorite.

If you’re like me, you gave up that life of dodging sink holes and escaping life-threatening situations in creatively unrealistic ways to work in digital marketing. But, Simon Heseltine from AOL and Dave Rohrer from Covario are giving us the chance to be channel our inner superhero again—by navigating the sinkholes created by website migrations.

In their SES session (moderated by Jim Hedger who couldn’t resist a photo-op with the speakers) these two experts addressed the sinkholes created by different migrations, as well as the ways to avoid the potential traffic decreases and reduced ROIs.

Brian Larson

The Importance of Ongoing Optimization – Tips Included

Brian Larson on Sep 13th, 2012     Content Marketing, Keyword Research, Online Marketing, SEO, SEO Tips

Ongoing Optimization Are we there yet?

Those four words likely conjure up the thought of a seemingly endless road trip of days past. Luckily for you, I’m not going to be talking about road travels in today’s post. No. I have a very different thought in mind, and that is the notion of ongoing optimization.

Lee Odden

Lose the SEO Lingo and Optimize for Customers

Lee Odden on Aug 22nd, 2011     Online Marketing, SEO, SEO Tips

SEO CopywritingNo doubt, you’ve searched Google or Bing and found web pages that were clearly “optimized” in the name of SEO. That kind of copy might help a page appear higher in search results (less so with Panda) but doesn’t do much for readers once they click through.

When I see those pages, it reminds me of the increasing importance of optimizing for customers and user experience vs. the common overemphasis on search engines.  Keep in mind, technical SEO and how bots interact with servers and web pages is timeless, but writing web copy that’s more useful and a better reflection of what customers are looking for, (vs. chasing the most popular keywords alone) just makes sense.

Lee Odden

Quick Guide to Smartphone & Mobile SEO

Lee Odden on Jun 30th, 2011     Mobile, Online Marketing, SEO Tips

mobile SEONeed to learn more about smartphone and mobile SEO best practices? Let’s start with a few statistics:

According to an infographic from Microsoft Tag, 51% of smartphone users are more likely to buy from a retailer with a mobile specific web site, however: only 4.8% of retailers have a mobile web site.

A recent study by Google, “The Mobile Movement: Understanding Smartphone Users” reports 77% of smartphone users visit search engine websites followed by social networks. And nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.). Mobile use is growing faster than all of Google’s internal predictions, with YouTube seeing 200 million mobile playbacks a day, according to Eric Schmidt.

Lee Odden

8 Social SEO Questions Public Relations Pros Need the Answers To

Lee Odden on Jun 23rd, 2011     Online Marketing, Online PR, Public Relations, SEO Tips

Social SEO PR TipsIn the course of providing expertise and advice, I’ve really come to believe that it’s more important now than ever for Public Relations professionals to accelerate their knowledge of SEO and Social Media. The storytelling business is a competitive one and great messaging isn’t realized until it connects with influencers and those in a position to propagate it. Both SEO and Social Media facilitate discovery of news and information, so PR pros can boost reach and impact by becoming Social SEO savvy.

Thanks to an invite from Justin Goldsborough and Heather Whaling, I participated in a #pr20chat chat this week to talk mostly about SEO and PR with a hint of social media. For Twitter chats, I prepare by getting the questions to be asked in advance and then I answer them in a “tweet ready” format so I can be as useful as possible during the chat itself. That prep makes for a good blog post too :)

Lee Odden

Effective Use of Keywords in Content Marketing

Lee Odden on Jun 21st, 2011     Content Marketing, Online Marketing, SEO Tips, Social Media
Keywords Content Marketing

Wordle Cloud Using the Text of This Article

I recently had an interesting discussion with Ron Jones who is writing a book specifically on using keywords for online marketing called “Keyword Intelligence“. He was researching for the content marketing portion of the book and we talked about where keywords fit. These kinds of discussions are great for blog posts so here are a few ideas for you on keywords, SEO, Social Media and content.

Content marketing is customer centric and therefore often focused not only on creating information to educate prospects and customers about product/service features and benefits, but also about topics of interest relevant to the situations that cause people to need or want those products and services.

Lee Odden

Video Marketing Tips From SES London

Lee Odden on Feb 24th, 2011     Online Marketing, Search Engine Strategies, SEO Tips

Jonathan Allen, Paul Carff, Will Crtichlow

The first session of the day for me here at SES London is a topic I’ve been interested in for a very long time: video marketing and optimization. It’s a great panel featuring Jonathan Allen from Incisive Media, Paul Carff from Google and Will Critchlow from Distilled. All three speakers offered plenty of interesting tips.

First up is Paul Carff from Google who is a Developer Advocate that helps people learn about and use APIs.

YouTube is the #1 online video site with 2 billion streams per day. 70% of all online video viewing happens on YouTube. Online video is the fastest growing medium in history. 52% of people took action as a result of watching video online. 77% of Americans online watched a video last month. The amount of time people spend watching online video is growing. Their attention and engagement is higher than traditional broadcast.

Lee Odden

Where to Use Keywords in Corporate Blog Posts

Lee Odden on Jan 24th, 2011     Blog Optimization, Blogging, Online Marketing, SEO, SEO Tips

Keyword SEO for BlogsNumerous companies start blogs to better connect with customers (but often through a narcissistic lens).  In most cases, Public Relations departments manage social media and blogging for companies which is great for promoting key messages and distributing information. That’s the Push side of PR. But the Pull is often overlooked.

Most corporate blogs are not only boring, but they’re disappointingly difficult to locate on search engines. Key messages, voice and timing are considered, but keywords to drive search traffic are not.

Numerous PR practitioners have approached me after I’ve given a SEO for PR presentation and mention that they’ve never thought of, or just don’t know how, to include search keywords in the copy. Here are a few, simple tips I’ve followed for years here at Online Marketing Blog that companies can follow to increase search traffic and visibility to corporate blog content.

Ken Horst

5 Ways to Win More Business with Google Places

Ken Horst on Nov 22nd, 2010     Local SEO, Online Marketing, SEO Tips

Local listings & Google Places

With the rise of smart phone use in the US, (Google Android and iPhone are currently reporting roughly 500,000 activations a day ) it’s more important than ever to have your Google places listing up to speed because when people use voice search on  Android phones, the first results they see are from Google local.

Let’s start with a few facts. Did you know that;

  • 73% of all online activity is related to local content (Google)
  • 82% of local searchers follow up with a phone call or show up on your doorstep (TMP/comScore)
  • 66% of Americans use local search to find local businesses (comScore)
Lee Odden

Duplicate Content and Multiple Sites – SES Chicago

Lee Odden on Oct 22nd, 2010     Online Marketing, Search Engine Strategies, SEO, SEO Tips

susan moskwa googleThe second session on my liveblogging hitllist for SES Chicago is the “Duplicate Content and Multiple Sites” moderated by Adam Audette. Unfortunatley, Michael Gray was not able to be there, so things started up with Susan Moskwa, Webmaster Trends Analyst from Google, and Shari Thurow was added on the fly.

What is duplicate content? Identical or substantially similar content. Also multiple URLs with the same content. Google realizes that duplication can be deliberate or accidental.

Basically, duplicate content in the context of a search engine is publishing different URLs that present the same content. (My Example:)

www.domainname.com
domainname.com
www.domainname.com/index.php
www.domainname.com/index.php?sid=123

Why does Google care about duplicate content? Users don’t like to see 10 nearly identical results. Also, there’s no benefit in crawling multiple urls with the same content. It’s a waste of resources for Googlebot to do that.

Lee Odden

Advanced Keyword Research – SES Chicago

Lee Odden on Oct 21st, 2010     Online Marketing, Search Engine Strategies, SEO, SEO Tips

Advanced Keyword ResearchMy first liveblog for SES Chicago didn’t happen until day three. The lucky topic? Advanced Keyword Research presented by Ron Jones CEO of Symetri Internet Marketing. Ron and I are mutual retweet friends and while I’ve read many of his articles on ClickZ, I hadn’t seen him speak before.

Ron started things out by taking a poll to qualify the audience (smart) to see how many have done keyword research before. Most have.

The importance of keyword research:
Is keyword research strategic or tactical? When we use keywords we reinforce searcher expectations. As marketers, then we have the responsibility to deliver on that expectation. Picking the right keywords plus having relevant content to match equals conversion. As a result, the use of keywords and keyword research is a strategic function.

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