Lee Odden is the CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting services including: Content Marketing, Organic and Paid Search Marketing, Organic and Paid Social Media, Online PR, Email and Conversion Optimization.
A veteran internet marketer, Odden and his team have consulted for some of the leading B2B companies including: HP, McKesson, BT, Marketo, LinkedIn, Dell, StrongView, Lattice Engines and Radian6 (Now salesforce marketing cloud) and Vocus.
Odden has been frequently cited for his digital marketing and PR expertise by leading industry and business publications including Forbes, The Wall Street Journal, The New York Times, The Economist and Fortune Magazine.
As an active thought leader in the digital marketing and public relations industry, he’s contributed to top industry publications such as Content Marketing Institute, MarketingProfs and Social Media Examiner. He also publishes and edits one of the most popular marketing blogs on the web, TopRank’s Online Marketing Blog, recognized as a leading business blog by Advertising Age, CMI and Social Media Examiner, attracting hundreds of thousands of visitors and over 50,000 subscribers.
Odden is author of, “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing” published by Wiley and endorsed by numerous industry thought leaders and Fortune 500 digital marketing executives.
A sought after public speaker, Odden has keynoted numerous digital marketing industry conferences including NMX BlogWorld, Search Congress, Content Marketing Conference Europe, Online Marketing Summit, Social Media Junction, ion Search, meshmarketing, and Search Exchange on the intersection of Search, Social Media and Content Marketing.
‘Lee Odden presented a keynote address and a full day workshop to 180 highly impressed communications practitioners at Social Media Junction 2 in Auckland, New Zealand. Lee’s breadth and depth of expertise are simply awe inspiring. In the potentially daunting and complex area of social media marketing and content marketing, Lee represents logic and a clear way forward. Lee presented not just excellent strategic advice but tip after practical tip. I would highly recommend Lee Odden to anyone who needs insightful, practical and systematic advice on how they should proceed in their social media marketing practice.’
Jennifer Duval-Smith – Executive Director, 360 Digital Influence at Ogilvy New Zealand
“I hired Lee to present to our public relations team at a recent retreat. He brought insight that caused us to completely rethink certain strategies. His expertise helped us take our initiatives to the next level.”
Nikki Mitchell – Vice President of Public Relations at Baylor Health Care System
“We engaged Lee as a speaker for one of our DP Show Up Webinar series where Lee presented “The Future of Web Content”. Lee was very engaging and was able to give very relevant and informative information about creating a Web content strategy. In working with Lee to prepare for the Webinar he worked with us to ensure he was presenting information that was relevant to our clients needs. I would definitely engage Lee for future speaking engagements.”
Susan Rylance – General Manager, Digital People
“Lee Odden is a thought leader in the social marketing and search space, and a valuable partner. His team’s guidance and training increased awareness across McKesson business units, and helped groups realize ROI for online marketing initiatives. I highly recommend Lee and the entire TopRank team as search partners for B2B or B2C organizations.”
Tracy Thomsic – Director, Corporate Digital Strategy and Marketing at McKesson Corporation
Odden has developed content for the DMA SEM Certification Advanced Course and the DMA Social Media Marketing workshop. He also conducts seminars for companies and regularly presents internationally in cities ranging from San Francisco to Hong Kong to London to New York. He is a long time speaker at: Content Marketing World, PRSA, NMX (BlogWorld), MarketingProfs and Social Media Marketing World events.
Odden has served as a board member for Incisive Media’s SES Conference, the Minnesota Interactive Marketing Association, the DMA’s Social Media and Search Engine Marketing Councils.
Industry recognition for Lee Odden:
- Top 5 Most Retweeted by Digital Marketers
- 25 LinkedIn Recommended Social Media Experts
- Top Strategist in Digital Marketing
- Top 15 Social Media thought leaders
- Top D&B Small Business influencer
- Top Social Influencer (Forbes)
- 5 Top Social Media Pros on Google+
- Top Social Media Strategists to watch
- Top 25 authorities moving Public Relations forward
- Ranked top ten in the Twitter Power 150 list
- Named #15 of top 100 online marketers
In Lee’s Words:
We like to ask each member of the TopRank to share a few things about their life and career you may find interesting. We asked Lee:
As a kid, what did you want to be when you grew up?
“I grew up in a very rural environment so anything that would give me the opportunity to explore, be creative and work with interesting people in some place far away was appealing. My interests in school were sports intermingled with working on the school newspaper, yearbook and participating in the art club. This was before the internet, so I guess those early publishing and creative interests were a great basis for my current role with our marketing agency.”
iPhone, Blackberry or Android?
“The only one that’s fun to use: iPhone.”
If you had to pick one piece of your career and could only do that one thing for the rest of your life, which would it be and why?
“I do enjoy solving marketing problems for clients with creative ideas, data and the ability to experiment and refine. That would be very satisfying to me for a very long time.”
What’s the bravest, most challenging thing you’ve accomplished?
“Writing a book in 3 months comes to mind, but probably the decision to forego a salary and help start a technology marketing agency during a time (2001) when investments in technology and marketing were nearly non-existent. We’ve come a long way since then with the help of an amazing group of people, especially my business partner Susan Misukanis and our Executive Director of Operations, Jolina Pettice. ”
What one thing could you not live without?
“Not one, but 3 amazing, smart, funny, creative and genuinely good hearted kids.”
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