Joel Carlson

6 of The Top B2C Brands That Are Rocking Instagram

Joel Carlson on Nov 12th, 2015     Online Marketing, Social Business, Social Media


What were you doing 5 years ago? In October of 2010, the mobile app Instagram launched onto the scene, and the mobile marketing world hasn’t been the same since. Sure Facebook has over 1 Billion users and Instagram has 400 Million active users, but its engagement is deafening, and unlike Pinterest, the ratio for men to women users is fairly balanced, with men at 51% and women at 49%, another win!

So who’s creating power ballads with their Instagram accounts in the B2C world? Let’s take a look at brands that are not only well known and easily recognized, but that are also able to successfully convey their strength and reputation in a photographic way.

#1 – Nike

Followers: 28.2 million

Nike Instagram

Lee Odden

How to Be the Best Answer with An Integrated, Optimized Approach to Content Marketing

Lee Odden on Nov 11th, 2015     Content Marketing

Be the Best Answer - Lee OddenA study from Ericsson reports that by the year 2020, there will be over 50 billion internet-connected devices. That means consumers will be able to create, consume, publish interact and transact anytime, anywhere.

Many companies are responding to the rise in information access and consumption by creating even more content to stand out. A LOT more content.

But is more content better?

Internet in Real Time
With over 24,000 gigabytes of data uploaded every second (Internet in Real Time) I think it’s safe to say information overload already has enough of “more content”.

BuzzSumo released a report in conjunction with Moz based on analysis of 1 million articles and found that this increase in content production has a promotion problem: 50% of content gets 8 shares or less.

Ashley Zeckman

Join The TopRank Marketing Book Club

Ashley Zeckman on Nov 10th, 2015     B2B Marketing, B2C Marketing


“No two persons ever read the same book.” – Edmund Wilson

Each person that picks up a book has a different experience when they consume the information. Our team at TopRank Marketing is filled with individuals that thirst for knowledge. That is why we are so happy to announce the launch of the TopRank Marketing Book Club.

Not only is this a great opportunity for our team to consume information, bond and discuss our views on the material, but we would like to invite you to participate as well. Want to learn what it is all about?

How TopRank Marketing Book Club Works

The first rule of book club: we want everyone to talk about book club. This club wasn’t just created for our internal team; our goal is to have it made up of other people around the globe with similar interests that want to join our discussion.

Ashley Zeckman

Why Ongoing Digital Marketing Training Creates More Engaged Employees

Ashley Zeckman on Nov 9th, 2015     Marketing PR Conferences, Online Marketing


When you hire a new employee, the first few months of their employment is typically a whirlwind of trainings on process, procedure and industry best practices. A strong onboarding strategy is key to team members successfully integrating into your business and gaining an understanding of what is expected of them. Unfortunately, once the initial training is complete, employees are often deprived of quality ONGOING training.

A workplace survey found that employees that feel valued by their employer are 60% more likely to report they are motivated to do their very best. One way to show your employees that you value them is by investing in their ongoing professional development. This can include everything from marketing training related to their expertise, to leadership training for company managers.

Ben Brausen

Online Marketing News: Farewell To Twitter Favorites, Facebook Makes The Grade, Rich Answers Get Richer

Ben Brausen on Nov 6th, 2015     Online Marketing, Online Marketing News

How Do You Compare To Serious Business Bloggers?

How Do You Compare to Serious Business Bloggers? [Infographic] – Are people spending more time blogging than before? Are people writing longer or shorter posts lately? Has publishing frequency changed for the typical blogger? We asked 1074 bloggers the same 11 questions. We learned that the business of blogging is changing. Some things are consistent, but a trend has emerged. Orbit Media Studios

B2C Content Marketing Report: 94% Of Marketers Use Facebook, But Only 66% Rate It Effective – Content Marketing Institute’s latest report lists Facebook, Twitter and YouTube as the most popular social platforms for distributing content. Marketing Land

Shopping Campaign Click And Ad Spend Growth Far Outpaced Text Ads Across Engines In Q3 [Study] – Merkle RKG’s Q3 Digital Marketing Report finds clicks share from Shopping campaigns on Bing Ads and Google AdWords on the rise. Search Engine Land

Joshua Nite

Content Marketing: Make Your Content Shine with These 4 Editing Tips

Joshua Nite on Nov 5th, 2015     Blogging, Content Marketing


A few years ago, best-selling author and wizard-ninja hybrid Seth Godin said, “content marketing is the only marketing left.” The industry took him at his word. Over the last decade, marketers have devoted ever more time and energy to creating content.

This year, 76% of B2B marketers plan to produce more content next year than this year. Only 2% plan to produce less.

As someone who creates content for a living, I find this trend encouraging. As a marketer who wants my content to be seen, the content explosion presents a challenge.

Seth expanded on his statement in an interview with Contently this year: “Real content marketing isn’t repurposed advertising; it is making something worth talking about.”

Caitlin Burgess

Content Marketing with Virtual Conferences: Pros, Cons, Examples and Best Practices

Caitlin Burgess on Nov 4th, 2015     Content Marketing

Virtual Conferences

The Internet has created a space where meaningful conversations, connections and content creation can happen anywhere in the world. As a result, content marketing tactics have evolved to leverage all the Internet has to offer–and one of those tactics is virtual conferences.

For decades, real-world conferences have been an effective way for businesses of all kinds to attract and engage prospective customers. When done right, real-world events allow businesses to shape and spread their message through content to a captive audience, all while networking, establishing brand credibility, and moving people through the sales process.

Virtual conferences aim to do all of the same things as a real-world event, while also being more convenient, affordable and inclusive.

Ashley Zeckman

How to Pick the Best Content Marketing Tools for your 2016 Content Marketing Strategy

Ashley Zeckman on Nov 3rd, 2015     Content Marketing, Online Marketing


To remain competitive, brands have become increasingly focused on creating a higher quantity of content, while still striving to maintain quality. Unfortunately, the quantity and quality struggle is real for so many B2B and B2C marketers alike.

Along with finding the right people and creating a sound content strategy, there is the matter of finding the right tools to integrate with your process and help you reach your goals. With the help of Alan Belniak (Content Marketing Manager and Social Media Lead at Alignable), we reviewed 12 of today’s top content marketing tools to save you the legwork.

Below you’ll find key benefits for each tool as well as the “wow factor” that is unique to their solution. As an added bonus, we also asked experts from each of these companies to share their best content marketing tip to provide you with some additional information to add to your content arsenal.

Leila De La Fuente

Navigating Online Advertising: 6 Tips on Finding the Right Channels For Your Business

Leila De La Fuente on Nov 2nd, 2015     Digital Marketing, Social Media Advertising


As the year winds down, most companies are putting the finishing touches on budgets and strategies for 2016. As a digital marketing agency, consulting with clients on matters like this is a huge part of our business. When the fiscal year winds down for most companies, we always see an influx in companies looking for consultation on where to spend their remaining marketing dollars.

“We’ve got X budget, which paid channel should we invest in?”

The answer is – there is no perfect answer. It depends heavily on the target audience and what goal you’re looking to achieve: impressions, clicks, downloads, online sales, etc. To help you determine which paid channels will work best for you business, we’ve created a snapshot of some of the options that are available today.

Ben Brausen

Online Marketing News: Google Gets AI, Twitter Hubbub, Facebook Bests YouTube

Ben Brausen on Oct 30th, 2015     Online Marketing, Online Marketing News

The 5 Biggest Trends Being Predicted at the End of 2015

The 5 Biggest Trends Being Predicted at the End of 2015 [INFOGRAPHIC] – It’s almost the end of the year, which means time to check in and take stock of what has happened and what is to come. This year was a big one for social and publishing, with Facebook’s Instant Articles and immersive mobile ads making it easier for brands to publish original content directly on social. Mobile and video are both considered the future of marketing, but what else can we expect? Given what we know now, what predictions can we make for what’s to come? Social Media Today

Instagram Organic Engagement Continues to Fall (Report) – The good news is that Instagram ads are now open to all brands. The bad news is that those ads may soon be the only effective way for brands to reach users. SocialTimes

Ashley Zeckman

Brands Share Their Most Hair-Raising Content Marketing Horror Stories

Ashley Zeckman on Oct 29th, 2015     Content Marketing, Online Marketing


If content marketing stories were movies, most of the ones we hear today would be romantic comedies. Brands all over the world are telling stories of how they overcame obstacles and beat the odds to make their customers fall in love with them.

While these stories are inspiring, sometimes content marketing isn’t all flowers and chocolates and happy endings. Sometimes well-intentioned marketers end up in a cabin in the woods, hearing the unmistakable roar of a chainsaw approaching.

While they’re not pleasant for any marketer to experience, content marketing horror stories can teach valuable lessons. We can learn as much from failure as we do from success–perhaps even more so.

Lee Odden

Marketing and Public Relations Convergence: Preview to #PRSAIcon 2015

Lee Odden on Oct 28th, 2015     Digital Marketing, Public Relations

PRSA International Conference 2015
Expectations of marketing outcomes from public relations activities are higher than ever. It’s no longer enough to earn media placements, distribute releases and manage a few brand social media profiles. Companies increasingly expect PR to perform with marketing and business impact.

I can’t help but state it bluntly:

PR practitioners and organizations that have not expanded skills to include marketing capabilities are at risk of becoming irrelevant.

The good news is that the leap from PR to Marketing convergence is not that far.  A great example is our agency, TopRank Marketing, originally founded as Misukanis & Rodgers Public Relations 14 years ago. Early on we made a very important transition from PR to Digital Marketing that has enabled us to bring the best of both worlds to our client work.