Joel Carlson

Social Media Images Part 1: Sizes, Best Practices and Tools

Joel Carlson on Jan 21st, 2016     Online Marketing, Social Media, Visual Marketing

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When battling other businesses for your customers attention on social media, you have to stand out in order to get noticed. That can mean being disruptive, going against standard marketing practices, or doing something unique that draws the attention of your customers away from the “noise” of social media. One way to accomplish that goal is to harness the power and creativity of images.

Images can make a big impact on getting noticed in a customer’s social media feed. Research has found that 90% of the information that the brain processes is visual, and the brain processes images 60,000 times faster than anything that’s read. What that means to marketers using social media is when someone is looking at their feed and scrolling through all of the posts, they are processing the images faster than the text.

Caitlin Burgess

Content Marketing Tactics: Real-Time Video Pros, Cons, Examples & Best Practices

Caitlin Burgess on Jan 20th, 2016     Content Marketing

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As the digital world we live in becomes increasingly cluttered, marketers are constantly refining their content marketing strategies and embracing new tactics to stay competitive. And Real-time video is one of those tactics that is allowing marketers to reach new audiences and increase customer engagement.

Video has been viewed as an effective marketing tactic for a number of years. However, the time and resources needed to create quality video had many marketers focusing on other things. Fortunately, the introduction of real-time video platforms and applications such as Ustream and Meerkat now presents marketers with some fairly easy and cost-effective video content marketing options.

And the launch of real-time video applications could not have come at a better time. Why?

Nick Ehrenberg

Having Trouble Connecting With Influencers? 4 Influencer Marketing Questions to Ask Before Your Next Attempt

Nick Ehrenberg on Jan 19th, 2016     Influencer Marketing

Influencer-Outreach

Does this influencer marketing scenario sound familiar? You’ve set up your initial influencer list full of high-profile names and a few up-and-comers in the industry, developed a compelling question for your outreach and just hit send on the first round.

Then, crickets.

Big, green, loud crickets.

What went wrong? Did you have the wrong list? Is there a possibility that the outreach somehow didn’t get to the influencers? Or maybe you said something wrong?

Influencer outreach has taken on a whole new meaning in 2016, and it has become crucial for brands to develop relationships with influencers. Getting the most from your influencers requires more than a simple email or InMail. You need to adopt an extended research and outreach process, cultivate the relationship, and continue it well beyond any campaign-related focus.

Joshua Nite

No Joke: These 5 Comedy Principles Can Improve Your Social Media Marketing

Joshua Nite on Jan 18th, 2016     Social Media

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A social media marketer walks into a bar. “I’ll have a Facebook martini,” she says.

“What’s a Facebook martini?” the bartender replies.

“It’s like a regular martini, but if I want to drink more than 2% of it I have to pay extra,” she says.

[Cue Laugh Track]

Okay, so maybe comedy about social media marketing isn’t a great idea. But comedy and social media have a lot in common. They’re both fast-paced, harder than they look, and unpredictable. And at the heart of it, both are about telling a compelling story and making a human connection.

I’m somewhat new to marketing, but have been in comedy—improv, standup, and storytelling—for over a decade. Much of what I learned entertaining audiences makes perfect sense for social media marketing. Here are five comedic principles you can apply to make sure your marketing efforts leave your audience wanting more.

Ben Brausen

Online Marketing News: DuckDuckGrew, Diligent Display Surpassing Search, AdSense Optimized

Ben Brausen on Jan 15th, 2016     Online Marketing, Online Marketing News

46 Expert Tips For Creating Addictive Content

46 Expert Tips For Creating Addictive Content [INFOGRAPHIC & EBOOK] – This infographic provides tips from 46 content marketing and SEO experts, including Neil Patel, for how to create valuable, addictive content. Venngage

Facebook Ad Budgets Rose 11 Percent In Q4 On Higher ROAS [Study] – Advertisers spent more on Facebook video ads, dynamic product ads and carousel ads during the holiday shopping quarter. Marketing Land

Consumers Becoming More Relaxed About Their Data: Report – Only 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year. This is according to our new report, Value Exchange from Data Exchange, produced in partnership with Acxiom.  Econsultancy

Michael Bak

The Competitive World of PPC: 3 Helpful Online Advertising Tools to Help You Win with Search Marketing

Michael Bak on Jan 13th, 2016     Online Advertising

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Like it or not, Paid Search strategies can quickly turn into a game of out maneuvering your opponent. Which is why the team at TopRank Marketing is always integrating online advertising into digital marketing programs with a focus on out messaging, out strategizing and out bidding our client’s competitors.

Understanding the competitive landscape is the first step in out-smarting the competition. Knowing which tools can help you beat the competition, is also incredibly important.

If you’re ready to not only survive, but thrive with online advertising, this post can help you uncover opportunities from studying you competition, as well as tools to take your online advertising strategy to the next level.

The Importance of Competitive Analysis

Uncover Additional Keyword Opportunities

Ashley Zeckman

5 Opportunities to Tell Stories & Touch Hearts with Visual Content Marketing

Ashley Zeckman on Jan 12th, 2016     Content Marketing

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Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching?

Today’s customers have raised the bar, and it’s time that content marketers follow suit. As marketers, we have a unique opportunity to create a more one-to-one experience with our customers and prospects through the use of compelling visuals.

Recent research from Content Marketing Institute has found that content containing relevant images gets 94% more views than content without. Additionally, social content containing visuals typically receives 150% more retweets when scheduled using tools like Buffer.

Lee Odden

5 Ways Influencer Marketing Can Grow Your B2B Company in 2016

Lee Odden on Jan 11th, 2016     B2B Marketing, Influencer Marketing

B2B Influencer MarketingInfluencer Marketing programs for B2B companies tend to focus on a handful of marketing objectives. The thing is, like many marketing focused investments, influencer marketing can yield many more benefits than the simple act of a famous person in your industry saying nice things about your product or brand.

When B2B companies focus on influencer marketing solely from a campaign perspective, they miss out on the need to maintain relationships. There’s a lot of competition for well known influencers and relationships can keep the connection strong in your brand’s favor.

The future of influencer marketing is bright and with business to business marketers, it’s even more important to include influencers in ongoing marketing because buyers are so self directed in the sales process and they trust experts more than brands (Nielsen).

Ben Brausen

Online Marketing News: Amazing Amazon Ad Growth, Pinterest Drops The Price, Verified Video Streaming For All

Ben Brausen on Jan 8th, 2016     Online Marketing, Online Marketing News

Twitter New Years Resolutions

Top New Years Resolutions Of 2015 – The numbers are in and the people have spoken. People have been tweeting their New Years resolutions and Twitter has measured them with the hashtag #NewYearsResolution See the results above. Twitter

Amazon: Adoption Of Sponsored Products Ads Grew By 100 Percent in 2015 – Amazon released a flurry of performance stats for 2015 on Tuesday, including updates on just how popular sponsored product advertisements have become on the e-commerce platform. The company says global adoption of Sponsored Products grew by 100 percent among Amazon sellers in 2015. Marketing Land

U.S. Ad Spending Falls 3.9% in Third Quarter – Ad spending in the U.S. fell 3.9% in the third quarter compared with last year, totaling $36.4 billion, according to Kantar Media’s latest figures released today. Ad Age

Joshua Nite

5 Digital Marketing Tactics to Help Your Brand Stand out in 2016

Joshua Nite on Jan 7th, 2016     Content Marketing, Digital Marketing

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It’s tempting to think of your brand as a beautiful and unique flower. You believe in the work you do, you take pains to know your audience and craft messages that should resonate with them. So you bring your exquisite rose to the world—only to find they’re standing waist-deep in a flower garden.

In the crowded content market, it’s entirely possible to do everything right and still struggle to capture attention. Knowing your audience, doing the research, and making great content are the new table stakes. To really get noticed, you must be exceptional.

Here are five digital marketing tactics that can get your brand noticed, with examples from brands that are doing it right.

Ashley Zeckman

How An Integrated Approach Can Help You Become Content Marketing Royalty in 2016

Ashley Zeckman on Jan 6th, 2016     Content Marketing

content-marketing-royalty

The stories that we are told as children are largely focused around kings, queens, princes and princesses. These characters are beautiful, intelligent and live a life that others can only dream of.

Today’s royalty take somewhat of a different form. They are marketers that inevitably stand out from the crowd due to their digital marketing creativity, smarts and success. But what is it that makes these marketers royalty?

The key to becoming content royalty in 2016 is taking an integrated approach to content marketing, or a “content plus” model. This approach shows a level of content marketing maturity and looks beyond content as a singular element, and combines it with other digital marketing services and best practices.