Kevin Cotch

4 Elements of a Mobile Strategy That All Marketers Should Pay Attention To

Kevin Cotch on May 10th, 2016     Mobile, Online Marketing

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I hate to admit it, but like most people today I take my phone almost everywhere I go. As a society, we have become very reliant our SmartPhones because they make life easier. I use my phone for the common purposes, but when I think about it,  it is incredible how much research and reading I do on it too. And I am not alone. According to Think With Google,

“Over two-thirds of smartphone users (68%) say they check their phone within 15 minutes of waking up in the morning, and 30% admit they actually get “anxious” when they don’t have their phone on them. Millennials? They’re really attached. Eighty-seven percent always have their smartphone at their side, day and night.”

Ashley Zeckman

Cutthroat Digital Marketing: 5 Rules to Help You Crush the Competition

Ashley Zeckman on May 9th, 2016     Digital Marketing

Cutthroat-Digital-Marketing-Rules

Yesterday, started like any other Sunday. We went to brunch at our favorite spot and sat down to enjoy the breakfast arepas that I dream about all week.

Then, out of nowhere, I recognized someone sitting at the end of the bar. It was Cutthroat Kitchen’s Alton Brown. It took everything I had not to fangirl on him and walk up gushing about how life changing his show has been.  

Instead of interrupting his meal, we decided to “play it cool” and offer to order a round of drinks for the Food Network star and his guests. Once he found out that we had offered this gesture, he came up, introduced himself and asked if he could take a photo with us. Does it really get any better than that?

Tiffani Allen

Online Marketing News: Social Yin & Yang, Instagram for Brands, Facebook Gives ROI

Tiffani Allen on May 6th, 2016     Online Marketing, Online Marketing News

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The Yin and Yang of Social Media Training
Having a strong, social workforce by way of employee advocates can do a lot for a business. It shows your customers that your employees believe in your brand, while making your brand more human with direct contact – person to person. Many organizations are hesitant, and often for good reason, about encouraging their employees to share news and content online. This infographic helps make the case for employee advocacy and social involvement. Social Media Today

Leila De La Fuente

3 Ways to Turn Marketing KPI Successes into Wins for Executives

Leila De La Fuente on May 5th, 2016     Digital Marketing

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In my role as an Account Manager at a TopRank Marketing, I work directly with brand marketing teams to strategize and execute on digital marketing initiatives for a wide variety of KPIs: website traffic, leads, social engagement, brand awareness, ecommerce sales, etc.

In my earlier agency days, I believed that if we delivered results, on time and on budget, that the data would speak for itself. Executives would see how many pageviews we accrued, or the number of leads from the website and immediately see the value of our work. However, as I became more experienced, I started to understand the necessity of translating success into insights that brand marketing teams could quickly pass up the ladder.

Caitlin Burgess

Do Visuals Really Have an Impact on Online Advertising Success?

Caitlin Burgess on May 4th, 2016     Digital Marketing, Online Advertising, Online Marketing

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Humans are visual creatures by nature. In fact, research shows that 90% of the information that comes to our brains is visual. And as it turns out, our visual intelligence is actually increasing while verbal intelligence is on the decline, according to an infographic from WebDAM.

What does this mean? It means that the way people consume information and the way they communicate is changing. And marketers who want to effectively reach their audiences will need to more strategic with visuals in all their marketing tactics—including online advertising. Simply paying to be at the top of search results or news feeds is no longer enough to get the results you’re looking for.

Joshua Nite

Hello, It’s Me: How to Add Conversation Back Into Content Marketing

Joshua Nite on May 3rd, 2016     Content Marketing

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It was the video sensation of last year, currently sitting at over a billion views on YouTube. It features a smoky-voiced chanteuse in a big fur coat and a thoroughly obsolete flip-phone. And it’s a great example of what’s wrong with the current state of content marketing.

I’m referring, naturally, to Adele’s video for “Hello.” In case you missed it, or any of the hundreds of covers and parodies that it inspired, here it is:

Ostensibly, the song is about trying to make a connection with an old flame. But if you listen closely, it’s the most one-sided conversation imaginable. “Hello, it’s me,” Adele sings. “I’ve been wondering if after all these years you’d like to meet…they say time’s supposed to heal you, but I ain’t done much healing.” Notice how many times she says “I” in those opening lines?

Joshua Nite

What Is Influencer Marketing? Definitions, Examples, and Resources

Joshua Nite on May 2nd, 2016     Digital Marketing, Influencer Marketing

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Content marketers are facing their most daunting challenge yet. We survived the content glut with solid, documented strategy. We have made great strides toward properly measuring and attributing our content marketing ROI. But the next big bad is even bigger and badder than those obstacles: It’s the Fearsome Social Media Algorithm.

The Algorithm Monster already turned our Facebook streams into trickles. Now Twitter and even Instagram are falling under its spell. The once mighty organic platforms are becoming increasingly pay-to-play. Can marketers beat these algorithm-based feeds to get our content to our audience?

Yes, we can. But we can’t do it alone. As the Lego Movie teaches us, everything is cool when you’re part of a team. With influencer marketing, you can form your own team to take on the Fearsome Algorithm, increase your organic reach, and create awesome content while building lasting relationships.

Tiffani Allen

Online Marketing News: Short Attention Spans, Google Feed Rules, Starbucks Emojis

Tiffani Allen on Apr 29th, 2016     Online Marketing, Online Marketing News

shortening human attention span

The Shortening Human Attention Span (And What it Means for Marketers) [Infographic]
Down from 12 seconds in 2000, the average human attention span is now 8.25 seconds. That leaves marketers with very little time to make a meaningful impression. But, don’t sweat it too much. This infographic has some solid tips on how to capture and hold the attention of your audience, like using clear and brief messaging and telling your audience a story. Social Media Today

Google adds Merchant Center Feed Rules to make formatting shopping feeds easier
For a long time, Google shopping feeds have been a bump in the road for digital advertisers. So much so that there’s a whole industry dedicated to helping advertisers manage their shopping feeds. On Tuesday, Google announced a new feature in the Merchant Center — Merchant Center Feed Rules, that will help advertisers fix errors themselves in a simple way. Search Engine Land

Joshua Nite

How a GREAT Marketer Befriends an Influencer

Joshua Nite on Apr 28th, 2016     Influencer Marketing

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Have you ever watched a reality competition? You know, one of those Survivor-style shows that puts strangers in a stressful situation to battle for a last-person-standing prize?

Don’t be ashamed if you have. I’m a pop culture snob, but still found myself transfixed by ten seasons of America’s Next Top Model. On that show, amidst the freak-outs and tantrums, I noticed one recurring line of dialogue:

“I’m not here to make friends.”

You’ll hear it on almost every reality competition. There’s always one person who alienates everyone else with that specific phrase. Usually it’s followed by, “I’m here to win.”

The funny thing is, in all the hours I wisely invested watching would-be models snipe at each other, no one who said that ever won. Not once. In fact, they tended to get kicked off earlier than anyone else.

Caitlin Burgess

7 Ways to Step Up Your Email Marketing Game in 2016

Caitlin Burgess on Apr 27th, 2016     Email Marketing

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Email marketing is a great, cost-effective way to engage prospective customers and nurture relationships with current customers. And email is actually welcomed by consumers. In fact, recent research has found that a whopping 91% of Americans say they want to receive promo emails.

But let’s face it. With email being one of the most common forms of communication these days, your customers inboxes are most likely a little full. And it’s time for you to step up your game if you want to continue connecting with subscribers and encouraging them to do business with you.

While we’re almost halfway through 2016, there’s still time to make the most of the latest email marketing tricks and trends. Below are seven considerations for creating an emails that will resonate with your audience and help you up your game.

Lee Odden

38 B2B Content Marketing Case Studies for 2016

Lee Odden on Apr 26th, 2016     B2B Marketing, Content Marketing

B2B Content MarketingThere was a popular article on TechCrunch recently claiming marketers in the inbound and content marketing space have no idea what they are doing and don’t know marketing. For some, that might be true.

When you’re not viewing the world through the lens of a cynic, it’s amazing what you see. Marketers at companies all over the world are planning, implementing and optimizing customer and content centric marketing programs that are achieving results.

For example, each year at the Content 2 Conversion conference, the Killer Content Awards recognize B2B marketers implementing effective content marketing campaigns. And each year, we highlight many of those examples here.

Ashley Zeckman

Social Media Marketing World 2016: Insights, Top Blog Content & Words of Wisdom

Ashley Zeckman on Apr 25th, 2016     Social Media, Social Media Marketing World

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Last week, we had the privilege of participating in the annual Social Media Marketing World conference in San Diego. We joined over 3,000 other marketers and marketing influencers who were looking to explore the latest trends and best practices for social media marketing.

From the moment (literally) that I stepped on the plane, I had a conversation about the upcoming conference with the woman next to me. It was her first time at a conference like Social Media Marketing World and she planned on spending the flight trying to figure out which sessions made the most sense for her to attend.