Lee Odden

Winning With Authority Rainmaker – 15 Marketing Influencers Define Authority for Marketing Success

Lee Odden on Mar 23rd, 2015     Integrated Marketing, Marketing PR Conferences

Winning Authority Rainmaker

“I fight authority and authority always wins”

So says the song by John Mellencamp.

In the digital marketing world, why fight authority when you can become authoritative yourself?

Today there are more tools and resources than ever for individuals, startups and even nimble divisions within large organizations to become an authority in their industry.

In the context of business and marketing, I like to think of authority as “being the best answer” wherever customers are looking. Ubiquitous in presence, contextually relevant, useful above all others and a focus on something specific – all of these traits combine in a meaningful way to create authority.

Authority that wins.

But how do you create authority? What are the practical integrated marketing steps needed when it comes to design, content, traffic and conversion?

Ben Brausen

Online Marketing News: YouTube Does A 360, Facebook Sets New Standards, Mobile Search Spend Soars

Ben Brausen on Mar 20th, 2015     Online Marketing, Online Marketing News

Engagement By Content Type

STUDY: Different Engagement for Different Types of Content on Facebook - Do different types of content on Facebook lead to different types of engagement? Social media news aggregator NewsWhip has the answer. NewsWhip

Facebook’s Mobile Numbers Soar After Dark Social Cleanup - Bitly data shows Facebook had a 30% increase in mobile referral traffic in the Q4 of 2014. “Facebook is crushing it,” Bitly CEO says. Marketing Land

Facebook Updates Community  Standards - Facebook has updated its Community Standards document, outlining the type of content that is not permitted on the social network. A little while back, the site revealed a simplified version of its privacy policy, and now the Community Standards document has received the same treatment. Facebook has set out the types of pictures that are permissible, along with specifying guidelines for other content. Facebook

Lee Odden

A Fascinating Interview with Sally Hogshead on Authority, Marketing Success and Personal Brand #authority2015

Sally Hogshead

Energetic, enthusiastic, smart, funny – fascinating. Those are the words I would use to describe Sally Hogshead. You know, Sally Hogshead, the best-selling author, hall of fame speaker and CEO of Facsinate Inc?

Sally is one of the keynote speakers at the upcoming conference in May from our friends at Copyblogger Media: Authority Rainmaker.

As a preview to her presentation and in between flights, she agreed to answer a few questions about influence, authority and a brand she finds most fascinating. Sally also reveals why we should spend less on marketing and why consumers will spend a LOT more. Her answers are insightful, entertaining and some of them definitely involve fascination.

Much of your work focuses on how individuals can use ‘fascination’ to help gain trust, respect and influence. How do brands benefit from ‘fascination’?

Lee Odden

Brand Storytelling in a Digital World – Alix Hart, Acting CMO at Symantec

Lee Odden on Mar 18th, 2015     Content Marketing, MIMA Seminars

Momentum Marketing

Creating demand with content that is relevant to your target audience in real-time is both a challenge and an opportunity for digital marketers. But that is exactly what Alix Hart, Acting CMO at Symantec, is doing with what she calls “Momentum Marketing”.

This post is a liveblog of a presentation Alix gave today on building Marketing Momentum at a MIMA event in Minneapolis.

The official description: As digital expands into every facet of a consumer’s life, marketing strategy and brand storytelling must shift its focus to create content driven by consumer conversations and needs. So how do brands get there? How can a brand leverage the momentum of conversations consumers are already having? Alix and her team at Symantec are taking a new approach to deliver useful and relevant information relating to what consumers are already seeking out. Join us to hear her three-step plan to capitalize on what she calls “momentum marketing”, and find out what’s next in the space.

Lee Odden

New Report: Content Marketing Performance – A Framework to Measure Real Business Impact

Lee Odden on Mar 17th, 2015     Content Marketing, Online Marketing

Content Marketing Performance: A Framework to Measure Real Business Impact

It’s safe to say that in 2015, the vast majority of businesses are creating content for marketing (B2C 77%, B2B 86%) 2015 CMI/MarketingProfs.

But to what end?

Content can create impact for a business in many ways, including boosting reputation, increasing revenue, improving operational efficiencies or growing the value of the brand.

Unfortunately, most companies are chasing ROI instead of planning for measuring the full spectrum of value content can deliver for a business.

This is the challenge content strategists and digital marketers are facing in conference and boardrooms all over the world. Business executives are no longer satisfied with metrics around volume and are demanding insight into impact of content marketing investments.

Lee Odden

The Difference Between Brandividuals & Influencers – Why You Need Both

Lee Odden on Mar 16th, 2015     Influencer Marketing

influencer brandividual

From creating advocacy programs to the content co-creation we specialize in at our agency, working with influencers presents a number of challenges, especially when it comes to effectively identifying, qualifying and recruiting.

In fact, according to a study by Augure, 61% of companies say finding “true” influencers is a top challenge.

Everyone is influential about something, but the ability to influence varies greatly across individuals, between different audiences and even at different moments in time.

Defining Influence. As Sam Fiorella, Co-Author of Influence Marketing says, “Influence is the swaying of beliefs, behaviors or actions.” Therefore, it stands to reason that identifying influencers must take into account their ability and willingness to affect action – not just achievement of high fan, friend and follower counts.

Ben Brausen

Online Marketing News: Facebook Gets Topical, Instagram Gets On The Carousel, AdWords Gets Dynamic

Ben Brausen on Mar 13th, 2015     Online Marketing, Online Marketing News

More Reviews More ROI

Social Media Reviews Drive E-commerce Conversion [Infographic] - E-commerce is a booming market, and its growth is closely tied to social media engagement. This engagement from users is often in the form of posting to their networks about positive or negative experiences, or by posting reviews to ecommerce sites. An infographic from Bazaarvoice highlights how reviews can impact sales and return on social media investment. SocialTimes

Google Webmaster Tools Now Shows When Images, CSS, or JavaScript Are Being Blocked - When Google crawls your site, ideally you want it to be able to see your site as a regular users would. If linked image, CSS, or JavaScript files are being blocked from crawling then Google is not able to properly render your site. Search Engine Journal

Lee Odden

BADASS Book Review: The Content Code by Mark Schaefer

Lee Odden on Mar 12th, 2015     Book Reviews, Content Marketing

The Content Code

The Content Code: Six essential strategies to ignite your content, your marketing, and your business is the latest book from Mark Schaefer and like The Tao of Twitter and Social Media Explained, it’s a must read.

I’ve known and admired Mark for several years. He is a very generous person and that generosity extends to the knowledge he shares in the content and conversations he’s a part of.

Mark has a valuable ability to take the complexity out of marketing and draw attention to the things you really need to know – and in a way that just makes sense. Let’s face it: marketers are definitely living in an age of increased complexity and information overload. The sheer volume of content now being produced has no chance of being consumed, ala “Content Shock” and businesses are hard pressed to find ways to stand out.

Nick Ehrenberg

How to Make Free Stock Images Work for Content Marketing

Nick Ehrenberg on Mar 11th, 2015     Content Marketing, Visual Marketing

stock images, success, content marketing

Visual content is king, but what happens if you don’t have a massive library of brand images to use for your online content? Do you try a simple Google image search and grab something that might be approved for commercial use? Or, do you simply go image-less and rely on your copy to carry the weight?

If you’re pillaging images from Google’s regular search, stop right now. Google might tell you that it’s approved for commercial use, but there are other resources that provide greater assurances (and more relief for your legal team).

In this post I’ll show you where to find (truly) free stock images, and how to use those images for the best visual impact on your content marketing.

Lee Odden

Interview: Daniel Pink on Winning with Authority, Influence and Inspiration #authority2015

Lee Odden on Mar 10th, 2015     Interviews, Marketing PR Conferences

Daniel Pink Interview

Creating authority and winning at business are things Daniel Pink knows a lot about. As a TV show host and c0-producer, popular public speaker and bestselling author of 5 books including To Sell is Human, he’s the opening keynote at the Authority Rainmaker conference in Denver May 13-15.

As a preview to his presentation, Dan was kind enough to do an interview with us where he talks about building authority, motivation to achieve success, that one “most important skill”, his own influences and what he really thinks of Facebook, Twitter and social networks that are “too cool”.

You are widely considered to be an authority on many topics, such as sales, marketing and motivation. What do you think are the most important things you’ve done that have contributed to that perception?

Lee Odden

Content Marketing Bundle of Awesome – 12 eBooks for Better Content Performance in 2015

Lee Odden on Mar 9th, 2015     Content Marketing

Content Marketing Bundle of Awesome

The missing piece of the content marketing puzzle for most marketers is a documented strategy according to CMI/MarketingProfs research.

But the problem with most content marketing efforts isn’t just a documented strategy, it’s the lack of thinking strategically about content. The challenge of creating more, engaging content often blurs the importance of answering “why”, “for who” and “to what end”?

Solving the strategic thinking issue is essential for creating a strategy and one way to do that is to tap into industry thought leadership to identify trends, best practices and examples of what content marketing success looks like. Reconciling those observations and insights with your own marketing goals, target audience and expectations for content are the key to making your content marketing investments pay off.

Ben Brausen

Online Marketing News: Yahoo! Turns 20, Google+ Splits, Twitter Ads Everywhere

Ben Brausen on Mar 6th, 2015     Online Marketing, Online Marketing News

Most Valuable Search Traffic

Which Sites Have The Most Valuable Search Engine Traffic? [INFOGRAPHIC] - If you’ve ever used the tool SEMRush before, you’ve likely noticed how it assigns a dollar amount to your organic traffic. This value is based on the amount of money people are bidding to rank for the keywords you’re getting traffic from organically. Check about the above infographic to see which site generates the biggest organic bucks. Search Engine Journal

Twitter Is Rolling Out Swipe To Dismiss Images - Twitter appears to be rolling out a big change to how you get get out of viewing images on the service once you’re done. The Next Web

92% of B2B Marketers Use Social Media to Share Content - More than nine in 10 business to business (B2B) marketing executives use social networking sites to distribute content, but just one third rely on mobile, reveals a new study. SocialTimes