TopRank Online Marketing
Lee Odden

5 Social Selling Tactics to Attract, Engage & Convert More Customers

Lee Odden on Mar 20th, 2014     Online Marketing, Social Media

Social Selling

Outside of marketing and customer service, one of the fastest growing areas in the social media world is social selling. With billions of people connected to social networks for personal and business reasons, time and attention of prospects is both valuable and highly competitive.

Connections between people supported by social technologies have become more valuable than ever as trusted sources of information. Interactions with brands don’t have to happen on the corporate website anymore. From customer service to sales – social networks are powering important buyer and brand discussions from awareness to purchase to advocacy.


Lee Odden

Organic Facebook Marketing Tips From the Pros

Lee Odden on Mar 19th, 2014     Facebook, Online Marketing, Social Media

Facebook Marketing

Facebook has become quite a conundrum for many marketers. For years, companies of all sizes have invested in organic and paid efforts to grow their Facebook fans. The “like” served as an opt-in for consumers to receive brand messages sent “organically”.

But over the past few years, Facebook has diminished the organic reach of brand fan page messages to a thin percent of the total opt-in whole. Now the only option to reach fans is to pay for Facebook advertising which can be hit or miss and leaves organic reach all but non-existent.

For companies without large ad budgets, this is obviously a challenge. Luckily, there are options! Here are tips from our latest Social Media Marketing eBook featuring some of the top Facebook marketing experts. They offer insight that can help you regain and optimize some of your organic traction.


Lee Odden

How to Make the Most out of Attending Business Conferences & Events

Lee Odden on Mar 17th, 2014     Marketing PR Conferences

Optimize Business Events

In the next 2 months I’l be speaking at 7 different business events and conferences in cities ranging from San Francisco to New York to Denver.

When I present at a business conference, I’m not just there as a speaker, but as an attendee – just like any other business person. The interesting thing is, I’ll probably get more business benefit from just one of these events (not including the effect from speaking) than most people get from multiple events.  Why is that?


Ben Brausen

Online Marketing News: Twitter Crime, Google Redesign, Facebook Free Fading, Social Media Wave

Ben Brausen on Mar 14th, 2014     Online Marketing, Online Marketing News

Facebook Announces News Feed Redesign To Mirror Mobile - In the coming weeks, Facebook will roll out an update to the News Feed design it introduced last year. More users will be switched from the old News Feed design, with a white background, to a mobile-inspired News Feed with bigger images and a darker background. There is no change to the News Feed algorithm; this is just for aesthetics. InsideFacebook

Study: Twitter Crime Has Risen 390% Since 2011 - Crimes linked to Twitter have risen almost four-fold over the past three years, reveals new figures from 25 police forces across the United Kingdom. Since 2011, cases where Twitter has in someway played a role have increased by 390 percent – up from 174 in 2011 to 852 in 2013. AllTwitter


Lee Odden

Online Reputation Book Review: Repped by Andy Beal

Lee Odden on Mar 13th, 2014     Online Marketing, Reputation Management

Online Reputation BookMany years ago when the role of search in brand reputation was really coming into it’s own, Public Relations and SEO were becoming unlikely partners as way to position positive messages about brands and individuals in search results. The combination of Search and PR was actually the genesis of TopRank Marketing.

As Google became a powerful reputation engine, the need for individuals and brands to monitor and manage their online reputations increased too.

Today, with billions of internet users empowered to post content anytime, anywhere, the articles and presentations we originally published on Online Reputation Management (ORM) are even more important today. And yet there are thousands of brands and even more individuals that are oblivious and in dire need of ORM.


Lee Odden

5 LinkedIn Marketing Tips to Optimize Your Social Media Success

Lee Odden on Mar 11th, 2014     LinkedIn, Online Marketing, Social Media, Social Media Marketing World
LinkedIn

Image source: Slideshare

Last week we published the first Social Media Marketing World conference eBook and while it’s had over 15,000 views on Slideshare and many thousands of views here already, I think we’ve just seen the tip of the iceberg.

As a robust sized eBook, it’s full of practical advice including platform specific tips like the following 5 nuggets about LinkedIn.

With over 277 million members, 3.5 million active company profiles and 187 million unique visitors across LinkedIn web properties, there’s a remarkable opportunity for companies to connect with business professionals on LinkedIn. Luckily, when we interviewed a selection of SMMW14 speakers, 5 of them gave specific tips about how to optimize LinkedIn for social media marketing. Here are their excerpts from the SMMW14 eBook:


Lee Odden

What’s the One Most Important Skill for a Content Marketer?

Lee Odden on Mar 10th, 2014     Content Marketing

content marketing empathyFocus and simplicity help ideas grow.

The changing, competitive and often complex world of content marketing could use some simplification and that’s why it was refreshing to get the following question recently:

What’s the one thing that has been instrumental for you to be successful at content marketing?

My gut reaction of course was, there is no “one thing”. There are many things and they vary depending on the industry, types of product/services, target audience, maturity of the company’s marketing, resources, timeframe and so on. In fact, I posted about an array digital marketing skills just 2 weeks ago.

But really, for me there is one thing that seems to stand out.


Ben Brausen

Online Marketing News: Facebook Cuts Into Google’s Lead, 203% Growth In Social, Facebook Users Ignore Brands’ Content

Ben Brausen on Mar 7th, 2014     Online Marketing, Online Marketing News

A Dr. Seuss-Inspired Guide to Twitter

A Dr. Seuss-Inspired Guide to Twitter - Dr. Seuss, the writer and illustrator behind children’s classics The Cat in the Hat, How the Grinch Stole Christmas! and The Lorax, would have turned 110 on March 2nd. We think that if he were alive today, he would have been a social media master. So to honor his wit and wisdom, here’s our interpretation of the Seuss guide to Twitter. HootSuite

Now Official: Google Adds Restaurant Menus To Search Results - Google announced that it’s now showing restaurant menus as a OneBox-style answer at the top of its search results. It seems to be primarily triggered by searches that involve both the restaurant name and the word “menu,” although Google’s example involves a query that starts with “show me the menu for….” Search Engine Land


Lee Odden

Riding the Waves of Social Media – 38 Social Media Marketing Tips from #SMMW14

Lee Odden on Mar 6th, 2014     Marketing PR Conferences, Social Media, Social Media Marketing World

Lee Odden SurfingA few years back while vacationing in Oahu, we decided to take surfing lessons. Well, everyone but me.

I made up all kinds of excuses but when I saw my 8 year old daughter pop up like it was nothing, I had to try. The guy running the lessons had really been around and the young men helping him were clearly “all-in” for the surfing life. They were experts. With their help and my daughter’s example, I quickly went from disinterested to being eager to go again.

That story reminds me of how a lot of marketers take a turn with their digital and social media marketing skills. Getting inspired and then connected with people that really know what they’re doing can be a direct line from zero to social media hero.


Emily Bacheller

5 Reasons Why We Can’t Wait for Social Media Marketing World 2014 #SMMW14

Emily Bacheller on Mar 5th, 2014     Marketing & PR Industry, Social Media Marketing World

Social Media Marketing World 2014

Most businesses are aware of the importance of social media marketing, but the number of companies really succeeding at it represent just a drop in the ocean.

When you think about it, the world of social media is a lot like the ocean actually – constantly moving and evolving due to trends and feature updates. Those who really want to to succeed at social media marketing are like expert surfers, continuously swimming in the seas of change, riding the waves of trends, finding the best tools to keep their boards working well and keeping a close eye on the horizon for new best practices.


Lee Odden

5 Ways to Grow Your Blog Community and Readership

Lee Odden on Mar 4th, 2014     Blogging

Grow Blog CommunityThe more relevant readers of your blog content, the more opportunities to attract, engage and convert those readers in your online sales efforts.

Content marketing, brand publishing, media sites that blog, and consumer publishing are all competitors for the time and attention of your target audience.

So how can a company increase the number of readers of its blog content?

Here are 5 tips I’ve implemented with many companies and for ourselves over the years.

1. Facts tell, but stories sell. Tell stories! Whatever it is that you’re trying to communicate – boring, exciting or neither – always think of what “the story” is. You can find good stories in anything.  Use metaphors and analogies as inspiration for stories. Facts and statistics do have their place of course and can provide some very compelling logic behind an interesting story.


Lee Odden

The One Question You Must Ask And Answer to Win With Social Media Marketing

Lee Odden on Mar 3rd, 2014     Blogging, Content Marketing, Online Marketing, Social Media

Understand the Why of Your Social Media Marketing“Can we increase our blog readership by 50% in the next 6 months?”

If you’re a digital marketing or social media professional, questions like this are probably pretty familiar.

For many companies, specific goals are a godsend since social media marketing is still a bit of an uncertainty. It gives those who are responsible for implementation something more tangible to focus their efforts on. I’ve seen it happen many times where an objective like this is communicated by a marketing director or VP and the marketing team jumped all over themselves and each other to provide compelling answers.

But I have to just shake my head when that happens.


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