Kevin Cotch

3 Reasons You’re Not Getting the SEO Budget You Need to Be Successful

Kevin Cotch on Jun 19th, 2017     SEO

I have heard digital marketers say that Search Engine Optimization is “free” traffic. I want to help set the record straight by letting you know that SEO is not “free.” Budgets are still needed to write content and have a SEO consultant work on a website.

There have been multiple times in my career that I needed to create a compelling argument for more budget for an SEO campaign. These types of recommendations are often challenged, yet thousands of dollars for PPC can be spent without blinking an eye. Some marketers would say it’s easier to see the ROI on ad spend compared to the SEO campaigns and initiatives that we are also running.

Tiffani Allen

Digital Marketing News: Marketing Personalization, Google Website Builder and Bing Ads

Tiffani Allen on Jun 16th, 2017     Online Marketing, Online Marketing News

Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]
Personalization is a priority for many marketers to better reach and engage with their audience. This infographic shares statistics and 4 easy steps to create content experiences that resonate with your audience and provide valuable and personalized information. MarketingProfs

Google Releases A Website Builder for Small Businesses
A new tool called “Website”, is a single-page website builder that is free and allows small business owners to create and edit websites in minutes, either on desktop or mobile. This feature is an extension of Google My Business, meaning you have to have a complete GMB listing to use the tool. Search Engine Journal

Joshua Nite

Don’t Skip Leg Day: 7 Content Marketing Must-Haves for Healthcare Marketers

Joshua Nite on Jun 15th, 2017     B2B Marketing, Content Marketing

Never skip leg day.

That is, when you’re working out, it’s important to change it up. Vary your routine and work different sets of muscles. It’s the difference between looking incredible, and looking like Mr. Incredible.

Your healthcare marketing needs just as much variety as your fitness routine does. Different types of content will appeal to different audiences, or the same audience in different ways. Stick with a single content marketing strategy—whether it’s white papers, webinars, or trade events—and you may see gains in one area. But you’re skipping leg day, and you’re going to end up top-heavy.

Fortunately, there’s plenty of variety to be had in healthcare content. With the content types below, you can build a well-rounded workout that will improve your content marketing’s overall fitness.

Caitlin Burgess

7 Examples of eCommerce Brands Rocking Social Media Marketing

Caitlin Burgess on Jun 14th, 2017     Social Media

Today’s consumers are becoming increasingly self-directed in their buying habits, leveraging the internet to research products as well as make easy purchases without setting foot in a brick and mortar store. In fact, 96% of Americans have made an online purchase in their life, with 80% having made a purchase in the past month alone, according to Bigcommerce.

As a result, eCommerce has exploded, and countless online-only retailers and marketplaces such as Amazon, Wayfair and eBay have emerged to meet consumer demand—as well as give well-established brands a run for their money.

Of course, as digital entities, most eCommerce brands embrace several digital marketing tactics—especially social media marketing—to build their brand, engage with current and prospective customers, provide personalized customer service, and get the sales. And we can all learn a little something from what online-only brands are doing.

Ashley Zeckman

CMWorld Interview: Ian Cleary Talks Technology & Engaged Online Audiences

Ashley Zeckman on Jun 13th, 2017     Content Marketing, Content Marketing World

Successful marketers aren’t born overnight. It takes grit, determination and hard work to navigate your way from noob to expert.

Additionally, the experiences that you have and the lessons you learn outside of the marketing field can impact how you look at and approach your marketing. A shining example of someone that has built a successful marketing career after working in a vastly different field is none other than RazorSocial Founder, Ian Cleary.

Like many speakers at Content Marketing World, Ian is a delightful mix of marketer and technology expert. I was able to catch up with Ian recently and gain some insights into his past in the software industry, his favorite marketing tools and his taken on building an engaged community.

Emily Hinderaker

Cozy Up With Your New Company: 7 Tips to Transition Into Your New Marketing Role

Emily Hinderaker on Jun 12th, 2017     B2B Marketing, Content Marketing

Think back to your first day of school (that you can remember), and take a moment to relive some of those feelings: excitement, worry, happiness, fear and maybe a little nausea. There were a lot of new faces and some familiar ones which helped ease the initial panic.

Now, fast forward to “adulthood”. You’re starting a new marketing position at a new company, and the “first day of school” feelings are resurfacing. Only this time, there are no familiar faces. It’s mentally and physically exhausting wondering if you’re going to fit in, wanting to make a great impression and also exciting because you have a lot to offer, you’re smart and your new company goals align with your career path.

Tiffani Allen

Digital Marketing News: Visual Content Guide, Cost of Influencer Marketing and Google Ad Filters

Tiffani Allen on Jun 9th, 2017     Online Marketing News

A Guide to Visual Content for Social Media [Infographic]
Visuals are an essential component of any social media strategy. This infographic shares some tips from top experts to provide you with the knowledge and tools to create and amplify visuals on social channels and increase brand visibility. (Social Media Today)

What Influencer Marketing Really Costs
Many people understand what influencer marketing is and how it can impact their brand, but few understand the cost. Here is pricing information from agencies, talent agents and the social influencers themselves for Instagram, Snapchat and YouTube pricing. Cost is based on many factors including campaign length and price per follower. (Digiday)

Joshua Nite

The Big Top: A New Model for SEO-Driven Content

Joshua Nite on Jun 8th, 2017     Content Marketing, SEO

For over a decade now, the fundamental unit of content marketing has been the blog post. Your post may be a block of text, an infographic, or a listicle about memes, but the underlying structure is the same. A regular cadence of posts to the company blog is the foundation of most content marketing strategies.

The problem is, each individual blog post has only a small window of effectiveness for SEO. A post might go viral, get hundreds of shares, and then sit in your archives for eternity. Identifying and promoting evergreen content can get more mileage out of a good post. But by nature and design, these posts aren’t built to be an enduring SEO resource. Think about it: When was the last time you clicked through on a blog post that was over a year old?

Ashley Zeckman

CMWorld Interview: Ann Handley Shares the Secrets to Her Success (with Sass)

Ashley Zeckman on Jun 7th, 2017     Content Marketing, Content Marketing World

We all have the same number of hours in each day. But every once in awhile you find someone that come across a content marketing maven that seems to have the amazing ability to slow down the clock. It’s amazing to witness the things they are able to accomplish before you’ve even finished your morning avocado toast.

While this year’s Content Marketing World conference is filled with amazing marketers that can do just that, there is one content captain that sticks out in particular.

This marketer is one of my favorite speakers (and humans) of all time and is none other than the amazingly talented Ann Handley.

Lee Odden

12 Ways to Ignite Your B2B Marketing #IgniteB2B

Lee Odden on Jun 6th, 2017     B2B Marketing

Ignite B2B Marketing

B2B is no longer the purview of “boring to boring” but instead represents one of the greatest opportunities for innovation in the marketing world. But what ideas, strategies and tactics are igniting the sales cycles, lead nurtures and ROI performance metrics for B2B brands?

To answer that question I reached out to my fellow speakers at the upcoming Ignite B2B Marketing conference, happening in London June 22nd. B2B marketers from major brands including Dun & Bradstreet, Shell, Philips, ADP, Adobe, Cisco, Samsung and IBM as well as my pals Carla Johnson and Doug Kessler chimed in with their insights on everything from the growing role of data to customer experience to virtual reality to continuous innovation.

Caitlin Burgess

Behind the Marketing Curtain: An Interview With Social Media Wiz Beverly Jackson, MGM Resorts International

Caitlin Burgess on Jun 5th, 2017     Interviews, Social Media

Behind the Marketing Curtain with Beverly Jackson

It’s no secret that social media has become an important and necessary digital marketing tactic, giving brands the opportunity to create meaningful connections with their desired audience. But as most brands have found, the secret to social success isn’t achieved with a simple click of the heels.

Most often, the road to success is long and winding, requiring smarts, courage and heart to drive your message home to your audience. Of course, many marketers experience a few wicked hiccups along the way—all of witch require creative and holistic solutions.

The good news is that you can always look north to find colorful and creative inspiration from talented marketing sorcerers—like the intelligent, witty and tenacious Beverly Jackson, Vice President of Social Portfolio Strategy for MGM Resorts International.

Ashley Zeckman

Digital Marketing News: Facebook Domination, Google Snippets & Twitter Sponsored Live Video

Ashley Zeckman on Jun 2nd, 2017     Marketing Industry News, Online Marketing

Facebook Remains the Dominant Social Platform [Infographic]
In North America, Facebook still gets more traffic than any other social media platform. In this infographic, you’ll discover statistics on loyalty, growth and reciprocity to understand why Facebook is essential for advertisers and news publishers.(Social Media Today)

Another Study Shows How Featured Snippets Steal Significant Traffic from the Top Organic Result
A new study by Ahrefs found that when a featured snippet is present on a Google page, the first organic result received a significant drop in click-through-rate (CTR). Learn who has the highest amount of featured snippets, how it affects search results and what triggers featured snippets. (Search Engine Land)