
2011 Social Sharing Trends [INFOGRAPHIC]
A new infographic recently released by Clearspring provides a good overview of social sharing in the past year. I especially liked the breakdown of shares by social media platform.
Facts You May Not Know You Didn’t Know:
- 73% of the top 10 shares were related to death & disaster
- Twitter makes up 52% of sharing in Japan
- Google sharing declines by 8% even with the addition of the +1 button
Is Google Scheming on Your Location?
“Google follows Currents launch with activity-recommendation tool Schemer and face recognition on Google+ Econsultancy” If you want to try out the new location based tool recently released by Google, get in line. Currently in beta testing mode “Schemer” is an online application that allows users to make plans and explore suggestions for things to do. In addition to launching new services Google+ is also putting it’s best face forward with a facial recognition feature. Sounds like Google’s been busy! But will it pay off in the end? Via Econsultancy.




While the topic of return on investment with social media participation seems to polarize many marketing, advertising, and public relations pundits, there are a growing number of companies and agencies that are implementing social media marketing and analysis efforts to answer the question firsthand.
Creating quality content that not only engages customers but encourages them to share is no easy task. A recent study by Exact Target found that 


Readers of 
When most people think of search engine optimization for a company, it’s usually as a marketing function. That makes sense since SEO is such a low-cost, high impact and measurable method of attracting new customers and revenue. However, I think looking at SEO and optimizing social media solely as a marketing function is like looking only at the eyeball of your favorite portait. Take a step back and you’ll see a bigger, more interesting picture.







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