Google Webmaster Tools is a free service that provides a wealth of information directly from Google. Once you have verified a site with Google, they’ll give you access to all sorts of information.
Here are just a few features of Google Webmaster Tools:
1. Errors
Google Webmaster Tools will show all sorts of errors with a site. Not only does it show broken links on the site, but also links that are driving traffic to the site for which there is no valid page. Google even tells you pages it knows about but has been restricted from crawling. That’s good to know incase someone accidently blocks to much.

Google Webmaster Tools Error Report



Anyone actively involved (in a productive way) with social media as a marketing, PR or customer service communications channel started somewhere. Since it’s a social activity, that means a high degree of influence from others already mastering the channel. It’s no mystery that one way to quickly gain knowledge about and adapt to something new is to find, listen to and engage those that are already there - or at least further along than you are.
[Editor's Note: Today we have another entry from Dana Larson, Content Promotions Supervisor at 



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