Alexis Hall

How to Create a Remarkable Content Experience with Podcasting

Alexis Hall on May 15th, 2015     Marketing PR Conferences

Jerod Morris - Authority Rainmaker 2015

Podcasting is one of the most intimate content marketing experiences because we take podcasts with us during our daily rituals. A podcast is not words on the page, it is the human voice in your ear while you are brushing your teeth, out for a morning jog or driving home from work.

Podcasts numbers have been growing steadily for years.  As smartphone ownership explodes, internet connectivity increases and the consumers’ desire to consume niche content on demand grows, podcasting becomes more popular.

The average podcast is about 35 minutes. Compared to the average length of a user engagement with a blog post, Tweet or even white paper – 35 minutes presents a tremendous opportunity.  Combined with the particular intimacy of the medium, the podcast has the ability to create a deep and lasting impression of your brand with your prospect.

Ben Brausen

Online Marketing News: Apple Users More Apt, Facebook In An Instant, Push Opt-In Dropped In

Ben Brausen on May 15th, 2015     Online Marketing, Online Marketing News

Prioritizing CX

The Cost Of Not Prioritizing Customer Experience – CXM is the process of providing unforgettable experiences to your customers at every touchpoint – online, on the phone, on social, and in person. To find out what it will cost if you don’t prioritize your customer experience, check out this infographic. Inc.

STUDY: Android Users More Likely To Click Mobile App Ads, iOS Users More Apt to Install – What trends were established in the mobile advertising arena during 2014? Kenshoo, a Facebook Marketing Partner, has the answers in its latest report. SocialTimes

Less Than 20% Of B2B Buyers Say Social Media & Blogs Impact Vendor Discovery Process [Report] – New B2B web usability report shows considerable disconnect between what B2B buyers want on a website and what vendors provide. Marketing Land

Evan Prokop

The New Era of Sales and Content Marketing – Daniel Pink Keynote

Evan Prokop on May 14th, 2015     Marketing PR Conferences

Dan Pink Keynote

This week’s forecast calls for heavy rain. Not from the sky, but from the stage at Authority Rainmaker 2015, hosted by CopyBlogger. The conference got off to a bang with an electrifying keynote from Daniel Pink, TV show host, keynote speaker and author of To Sell Is Human: The Surprising Truth About Moving Others.

According to Dan, the buying experience has changed more in the last ten years than in the previous 100, due in large part to the unprecedented access to information that the average consumer has today. However, many companies’ sales processes have yet to catch up to the meteoric changes that the internet has brought to the marketplace

Alexis Hall

3 Ways to Create a Lasting Customer Relationship Online

Alexis Hall on May 14th, 2015     Marketing PR Conferences

Pamela Wilson - Authority Rainmaker 2015

A warm handshake, an inviting smile and a shared joke. These types of in-person interactions create a personal connection that builds trust. As more and more business today is conducted on the internet, brands are challenged to create a warm customer experience online which is crucial to build the trust required for transaction.

In this post, we cover three basic tactics which build a warm experience in person and how that translates to the online experience as told by Copyblogger’s Pamela Wilson at Authority Rainmaker 2015.

3 Ways to Create a Warm Customer Experience in Person

  1. The Introduction – A warm introduction is the first step in building trust with a prospect. Introducing yourself can make your prospect more open to hearing from you and more likely to listen.
Evan Prokop

Authority Rainmaker 2015: Conference Peaks & Previews

Evan Prokop on May 14th, 2015     Marketing PR Conferences

Authority Rainmaker Conference in Denver Colorado

Did you know that there are 53 mountains in Colorado with an elevation over 14,000 feet? Known as the “Fourteeners”, ascending all of these peaks is a lifelong goal for many avid climbers.

What better setting to learn about Online Marketing from the authorities on the subject. This year, Copyblogger’s Authority Rainmaker 2015 will be held in Denver Colorado, with a full view of the rocky mountain peaks for visitors to take in. The TopRank Marketing team will be represented at the conference by Lee Odden, Alexis Hall and me, Evan Prokop.

In addition to majestic scenery, great food and entertainment of downtown Denver, we can’t wait to learn from some of the leading authorities on online marketing on how they recommend marketers take their craft to new heights.

Lee Odden

The Art of Repurposing Content – 5 Creative Tips for Content Marketers

Lee Odden on May 13th, 2015     Content Marketing

Painting by Boyan Dimitrov via Shutterstock

Many companies chasing the “brand publisher” approach to content are running out of steam and troubled by their inability to tie content to marketing ROI.

The most recent B2B content marketing study from from CMI and MarketingProfs shows the biggest challenge with content marketing is measurement (51%) followed by not being able to produce engaging (50%), consistent (44%), or a variety of content (40%).

At the same time, there are numerous B2B content marketing case studies here, here and here of companies succeeding with content marketing programs.

But let’s face it: Even with many success stories (including ours and those of our clients) B2C and B2B Content Marketers alike are challenged. Creating a variety of engaging content on a consistent basis is the bane of many marketing managers world-wide.

Michael Bak

Social Media Advertising: Don’t Be Tardy for the Party

Michael Bak on May 12th, 2015     Online Marketing, Social Media, Social Media Advertising

Social Media Advertising

Social media advertising presents many exciting opportunities for marketers regarding media, targeting and general flexibility for reaching customers where they hang out.

However, having seemingly unlimited options can make paid social a daunting channel to tackle. Just like you may feel after a long week, it’s sometimes easier to just stay home on a Friday night. But in today’s social media driven world, having a quiet evening at home just isn’t an option.

According to a recent report from Salesforce, 70% of marketers plan to increase their social media ad spend in 2015. Over the last couple of years, social media platforms such as Facebook and Twitter have made numerous updates to their algorithms. These updates have made it even more difficult to engage with your current followers, let alone attract new audiences.

Ashley Zeckman

Content Marketing Rescue: 4 Tips for Saving Your Brand’s Content Marketing Strategy

Ashley Zeckman on May 11th, 2015     Content Marketing, Digital Marketing

TR CM Rescue 2

Sometimes it takes an outsider’s perspective to give us the reality check we need when it comes Content Marketing strategy.

Popular shows such as Bar Rescue, Restaurant Impossible and Kitchen Nightmares feature industry experts that come into a business, determine the issues hindering success and help the business turn it all around.

When you boil it down, brand-side Content Marketers are facing many of the same issues as these failing bars and restaurants. It often doesn’t matter if you’re a team of one or twenty, sometimes it’s time to bring in the experts. Budget, time and resources can often hinder a brand’s ability to call in for the big guns. Luckily, we’re here to help give some tough love and sound advice for brand marketers looking to revive their Content Marketing strategy. Of the many things you need to keep in mind, here are four high level priorities.

Ben Brausen

Online Marketing News: Google+ Gathers Collections, Mobile Beats Desktop, Pinterest Pins New Platform

Ben Brausen on May 8th, 2015     Online Marketing, Online Marketing News

Evolution Of Lifecycle Marketing

Turn Leads Into Brand Advocates in 4 Steps [Infographic] – Social media marketing provides many opportunities for lead generation, sale conversion, and creating engaged brand advocates. An new infographic from Bluenose, a customer success platform provider, demystifies lifecycle marketing and shows marketers each step in the journey. SocialTimes

Study: Accurate Location Can Boost Mobile Conversions By More Than 2X – Mobile ad platform Thinknear’s latest location accuracy report contains a variety of findings about the impact of location accuracy on consumer behavior and ad performance. Overall, the report says that the availability of location for mobile display campaigns is expanding but geo-accuracy is being diluted or degraded by a new influx of programmatic impressions. Marketing Land

Ashley Zeckman

Success Story: Jolina Pettice Promoted to TopRank Marketing Vice President

Ashley Zeckman on May 7th, 2015     Interviews, TopRank Agency News

Jolina Pettice

Note from Lee: My partner Susan Misukanis and I are thrilled to announce that Jolina Pettice has been promoted to Vice President at TopRank Online Marketing!

For nearly 10 years Jolina has helped TopRank Marketing clients and her consulting team achieve success through her fearless leadership, passion for digital marketing and an uncanny ability to “get sh*t done”. Few things are more satisfying to me than seeing smart, creative and results-focused professionals rewarded for their contributions and empowered to grow even more.

TopRank Marketing is on the cusp of some of the most exciting growth we’ve ever experienced in our 14 years in business and I am proud to see Jolina leading the way. Congratulations Jolina!  To learn more about Jolina, read on for Ashley’s interview with her:

Ashley Zeckman

Check Your Pulse: 4 Video Marketing Tips for Healthcare Companies

Ashley Zeckman on May 6th, 2015     Video

Healthcare Video Marketing

Healthcare marketers are responsible for attracting new customers, building trust and converting prospects into new customers. While following content marketing and SEO best practices can put you a step ahead of the rest, there is another opportunity that you may not have considered.

As far back as 2010, Pew Research found that approximately 80% of internet users have searched for information online about health topics, and 25% of all internet users have watched an online video about health or medical issues.

Could video marketing be part of the solution? Consumers buy from people that they like and trust, especially when it comes to their health. What better way to connect with your audience in a meaningful way than through video marketing that they can relate to?

Ashley Zeckman

Book Review & Interview: Social Content Marketing for Entrepreneurs by Dr. Jim Barry

Ashley Zeckman on May 5th, 2015     Book Reviews, Content Marketing

Social Content Marketing Book Review

How many times have you wished that someone would create a textbook filled with why’s and how to’s of digital marketing? If you’re like me, the answer to that is “Too many times to count!”.

Let’s face it, the work that we do and how we do it evolves so quickly it can be hard to keep up. Unfortunately, that leaves room for us to get swept up in “shiny object syndrome” and lose sight of what is really important; creating quality content that resonates with your audience and helps solve a business problem.

Dr. Jim Barry’s new book, “Social Content Marketing for Entrepreneurs” helps marketers realign their focus to some of the most impactful inbound marketing strategies.