Here’s a parable about SEO and influencer marketing mastery:
I can play the guitar. If there’s no one else in the room who knows anything about guitar, I can pass for a guitarist. Give me a chord sheet for your song of choice, and I can lead a sing-along like nobody’s business. Unless there are weird chords like C#m7, of course.
Stevie Ray Vaughan could also play guitar. In his hands, the guitar seemed like a living creature. It moaned; it wailed; it could sound happy or sad or righteously ticked off. Give him a backbeat and a bass line, and his fingers could fly up and down the fretboard, no chord sheet required.
So what’s the difference between my clumsy strumming and Stevie’s divine riffing? Mastery.