In a world where the average U.S. consumer is confronted with 64GB of data per day, I think it’s safe to say that marketing requires a very different approach.
Marketers all over the world are searching hard for silver bullets and ways to differentiate. And I think a lot of companies are wondering what it will take to realize substantial growth.
It will certainly take more than being “the best answer” at every touchpoint or simply outspending the competition. Who can really afford that?
Growing in today’s world of digital information overload will require something special: Building from purpose and authenticity.
It was purpose and authenticity that was the focus of a presentation I heard at Digital Summit from Mackenzie (Mack) Fogelson recently. Did you know?