Email continues to be one of the most effective online marketing tactics but many companies struggle to establish benchmarks or successfully improve performance. How many people are receiving, reading and acting on email messages? Those are all key questions to improve email marketing performance.
Email open rates can vary depending on the target industry and even the job function of the prospects. Testing to improve email marketing performance is essential, but determining which variables have the largest impact on the overall effectiveness of an email campaign can seem overwhelming.
However, a process driven approach to identifying success factors that lead to increased conversions will set your company up for success both short term, and long term.