TopRank Online Marketing

Lee Odden

Online Reputation Management for Direct Marketers – ACCM 2008

Lee Odden on May 18th, 2008     Marketing PR Conferences, Online Marketing, Online PR, Public Relations, Reputation Management

Lee Odden Rob Key
Lee and Rob at PRSA International 2007

On the marketing conference circuit, online reputation management is a hot topic now more then ever. Whether it’s search marketing, public relations or direct marketing, companies are trying to make sense of how to monitor and manage the brand impact of online conversations and their visibility in search results.

Last Thursday I did a national PRSA teleseminar with Kami Watson Huyse, “Reputation Management in a Google World” and tomorrow in Orlando, Florida the DMA’s ACCM conference is hosting: “Reputation Management: Protecting Your Brand in the Search Engines“, a session with myself and Rob Key of Converseon presenting. Moderater duties will be handled by Heather Lloyd Martin of SuccessWorks.

Lee Odden

How Many Conferences Can You Attend in 30 Days?

Lee Odden on May 13th, 2008     Marketing PR Conferences, Online Marketing, PR Conferences, Search Engine Strategies, Search Insider Summit, Search Marketing Expo

Audience

Conferences are a big part of TopRank’s marketing and content promotion strategy and it looks like a busy summer is ahead of us. Numerous events are coming up quickly – enough to make your head spin. Here is a summary of our involvement with PRSA, DMA, PUSH, SIS, SES and SMX events over the next 30 days:

05/14/08 – MIMA: Duality Reality – Who Controls Social Media in the Enterprise?
The local interactive marketing association along with inspiration and motivation from Doug Pollei, there will be a very interesting panel of in-house Interactives discussing how large companies (General Mills, Best Buy, Target, Fingerhut and OptumHealth) are adopting and measuring social media programs. If you’re in the Twin Cities this week and involved with social marketing now or in the future, this is a MUST ATTEND event.

Lee Odden

What Conferences Are You Attending?

Lee Odden on Apr 29th, 2008     adtech, DMA Annual Conference, Interactive Marketing, Marketing PR Conferences, Online Marketing, PR Conferences, Pubcon, Search Engine Strategies, Search Marketing Expo

Facebook Marketing Panel Web 2.0 Expo

Jeremiah Owyang posted recently asking his readers what conferences they would be attending in the coming months and I thought that would be a great question for Online Marketing Blog readers as well.

Over the past 3 years we’ve been focused on search marketing conferences but have expanded more into direct marketing, interactive and PR. We’ll continue that trend the rest of this year but with more conferences outside of search as our online marketing agency evolves.

Conferences that I’m attending in the coming months include:

Lee Odden

Poll: Your top reason for attending marketing conferences?

Lee Odden on Mar 10th, 2008     Marketing PR Conferences, Online Marketing, Reader Polls

reader poll

With the changes last year in the search marketing conference industry there has been disappointing side-taking and rumor mongering but also a healthy dose of optimism about what more competition will do for attendees. I would think the sustainability and success of any conference is in large part dependent upon attendees needs being met. Whether your primary business is interactive marketing, public relations, advertising or SEM, online marketing and PR oriented conferences offer a variety of benefits.

Because of Online Marketing Blog readers’ varied marketing and PR related interests, this week’s Poll aims to identify the top motivations for readers to attend marketing industry conferences:

Why do you attend marketing industry conferences?

  • Maintain knowledge - stay current (36%, 63 Votes)
  • Networking (34%, 60 Votes)

Lee Odden

ACCM – Top Three Search Marketing Opportunities for Merchants

Lee Odden on May 10th, 2006     Blog Marketing, Blogging, Marketing Industry News, Marketing PR Conferences, Online Marketing, Other Events

The one session that I was able to blog at the ACCM show this week in Chicago was, “Top Three Search Marketing Opportunities for Merchants” which combined blogs and social media with paid inclusion and shopping search engines.

The session was moderated by Heather Lloyd-Martin, who opened up with: “There’s no secret sauce in search. But there are things that catalog marketers might no know about. There are things they can leverage.”

Heather asked the audience, “How many of you have B2B catalogs?” About a third of the audience raised their hands.

First up was Amanda Watlington of Searching for Profit.

The Consumer’s Dilema:

More products and more marketing channels have not resulted in greater customer satisfaction.

Lee Odden

ACCM Search Marketing Wrapup

Lee Odden on May 9th, 2006     Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Marketing, SEO, TopRank Agency News

I made it over to the monstrosity, McCormick Place yesterday am and navigated the labyrinth of halls to finally find the search marketing room for ACCM. It was nice to see some familiar faces. The FMI and 4 other food shows were occurring in the bigger part of the McCormick so people were everywhere. Cabs were not.

The 15 Sizzlin Hot Search Marketing Ideas session debuted to a standing room only crowd I’m happy to say. After I don’t know how many back to back sessions, Heather Lloyd-Martin bubbled with enthusiasm and insight as moderator. I don’t know how she does it really. There was literally zero time between sessions.

Lee Odden

Catalog Conference Chicago

Lee Odden on May 2nd, 2006     Blog Marketing, Marketing Industry News, Online Marketing, Press Release Optimization, SEO

Next week is ACCM, the Annual Conference for Catalog, Internet and Multichannel Merchants at the enourmous McCormick Place in Chicago. I’ll be speaking on a panel called 15 Sizzling Hot Search Ideas for Merchants along with Lisa Papageras of What on Earth and Patricia Hursh from SmartSearch Marketing with moderation duties handled by Heather Lloyd-Martin of SuccessWorks.

As I am prone to do, my presentation will incorporate SEO into blog marketing and press release optimization as part of an overall ecommerce SEO program. This will be my first time speaking at ACCM so it should be fun. I know I’ll be looking forward to hitting at least one Chicago steak house with my RSS guru pal from accross the pond, Rok Hrastnik. Maybe Gibson’s, Morton’s or Ruth’s Chris.
Last time I was in Chicago for SES in December, Andy Atkins-Kruger and I hit up Gene and Georgetti’s (classic) and Harry Caray’s (so so). If you have suggestions for some great Chicago steak houses, leave a comment.

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