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Lee Odden

What Conferences Are You Attending?

Lee Odden on Apr 29th, 2008     adtech, DMA Annual Conference, Interactive Marketing, Marketing PR Conferences, Online Marketing, PR Conferences, Pubcon, Search Engine Strategies, Search Marketing Expo

Facebook Marketing Panel Web 2.0 Expo

Jeremiah Owyang posted recently asking his readers what conferences they would be attending in the coming months and I thought that would be a great question for Online Marketing Blog readers as well.

Over the past 3 years we’ve been focused on search marketing conferences but have expanded more into direct marketing, interactive and PR. We’ll continue that trend the rest of this year but with more conferences outside of search as our online marketing agency evolves.

Conferences that I’m attending in the coming months include:

Lee Odden

ad:tech New York Keynote: State of the Industry

Lee Odden on Nov 7th, 2007     adtech, Interactive Marketing, Marketing PR Conferences, Online Marketing

ad:tech Keynote

Topics for this morning’s keynote centered on the notion of the “new P” platforms, video advertising and random references to Gilligan’s Island and weird porn.

The panel was moderated by Randall Rothenberg, President and CEO of IAB. Panelists included:

  • Suzie Reider, Head of Ad Sales YouTube.com
  • Michael Barrett, EVP, Chief Revenue Officer Fox Interactive Media
  • Arianna Huffington, c-founder and Editor in Chief Huffington Post
  • Matt Freeman, CEO Tribal DDB Worldwide

Randy Rothenberg of the IAB started out with a brief overview citing promosing industry statistics: The interactive advertising industry is near $20 billion, there are over one billion internet users world wide and 80% of adults use the internet.Despite that progress and good news, the interactive advertising industry is at risk due to possible regulation from “anti consumer advocates”. The FTC has raised the spectre of regulation not only of cookies but reccommendations to implement opt in requirements for all ads. The regulation advocates’ position is basically, “The time for fact finding is over, it’s time for us to regulate.”

Lee Odden

ad:tech NYC Day One Photos

Lee Odden on Nov 6th, 2007     adtech, Marketing PR Conferences, Online Marketing, Web Analytics

Welcome to ad:tech NYC

Arriving at JFK was surprisingly un-eventful and smooth. Carry on is certainly the way to go. I walked right off the plane and to the taxi area where a town car agreed to take me to Midtown for the same price as a cab. There is no substitute for a ride with legroom.

Upon arrival at the Hilton where the ad:tech NYC conference was being held, I ran into Patrick Gavin of Text Link Ads/Media Whiz. A great guy and very successful as well. I didn’t think to take a photo, but in case you don’t know him, he looks like that fellow on the show “The Bachelor”.

Bruce Clay ad:tech NYC

Lee Odden

ad:tech New York Blogger Bonanza

Lee Odden on Nov 4th, 2007     adtech, Interactive Marketing, Marketing PR Conferences, Online Marketing

adtech-newyork.gif

Next week I’ll be attending my last “blogging only” conference of the year, ad:tech New York, and possibly for quite a while. I will be performing blogging duties for the adtechblog.com along with Sara Holoubek, Richard Cacciato, Craig Peters, Steve Hall, Angela Natividad and Robert Gorell. With that many bloggers and over 10,000 people registered for the event, that’s what I call a blogger bonanza!

Attending conferences purely to blog has been great the past few years but speaking and performing editor duties for our media sponsorships has taken a much higher priority. Of course, when I am fortunate enough to be able to speak at a conference there’s always some blogging that goes along with it. :)

Lee Odden

SEO Training: Small is the New Big

Lee Odden on Feb 21st, 2007     Online Marketing

Have you noticed the number of regionalized or small scale search marketing conferences that are popping up?Jill Whalen has been running her High Rankings Search Engine Marketing seminar for a few years now (disclosure: I am a speaker for the Mpls event and my PR agency works with Jill) that is very hands on focused. The speakers all share a very similar philosophy about search marketing so there are not the mixed messages you get at larger events.

Danny Sullivan has started his SMX event (is that name a subliminal play on Search Marketing Sex?) starting in Seattle this summer as well.

There’s also Elite Retreat with a $5,000 price tag that includes: Guy Kawasaki, Aaron Wall, Lee Dodd, Darren Rowse, Jeremy Shoemaker, Kris Jones and Neil Patel. The marketing is getting slick on this one along with the all-star speaker lineup.

Lee Odden

ad:tech Chicago 2006 – Day Two Roundup

Lee Odden on Jul 26th, 2006     adtech, Marketing PR Conferences, Online Marketing

Day two of ad:tech Chicago rounded up with a sigh. With all the parties Monday night, I think some of the attendees were looking forward to the end of the day. Lots of good sessions and a few duds, but that’s the way it goes with most conferences. Luckily, the two sessions I covered went pretty well. There were quite a few folks covering the conference so I’ve assembled a list of all search marketing and related posts below:

Coverage by the ad:tech blog:

Lee Odden

ad:tech Chicago – Waiting for Your Cat to Bark

Lee Odden on Jul 25th, 2006     adtech, Marketing PR Conferences, Online Marketing, Web Analytics
eisenberg.JPG
The last installment of Online Marketing Blog coverage of the Chicago ad:tech 2006 conference gathered together a good number of Eisenberg fans as well as those interested in learning more about conversions.

This session, “Waiting for Your Cat to Bark – Persuasion Architecture – Persuading Customers When they Ignore Marketing” with Bryan Eisenberg of Future Now is titled after the book of the same name. Basically this session was about marketers getting poor results because they are using old Pavolovian rules of marketing and that consumers buy differently than in the past. Customers are less like compliant dogs and more like finicky cats. Hence the title.

Marketers are concerned customers ignore marketing. Mass market media are under performing. Marketing execs are burning out. Not getting results. They’re using outdated formulas. Current marketing models are simply not working.

Lee Odden

ad:tech Chicago – Advertising with Social Media

Lee Odden on Jul 25th, 2006     adtech, Interactive Marketing, Marketing PR Conferences, Online Marketing, Social Media

ad:tech Chicago is coming along nicely. Coverage of the conference by Online Marketing Blog as well as DMNews and iMedia Connection is keeping those who were not able to attend well informed. Here’s the next installement of our coverage:
Any discussion about social media and social networking is going to involve MySpace. This session did exactly that with some aspect of MySpace being included in just about every speaker’s contribution to the session.

Rather than a presentation format, moderator David Carlick of Vantage Point Venture Partners introduces “Social Media: The Dynamics of the Genre and the Opportunities for Marketers” as a Q and A session.

Carlick starts things out talking about MySpace as a way to explain social media and social networking. He shows a MySpace news clip: MySpace most popular site over Yahoo and Google. The challenge with MySpace is how to leverage advertising.

Lee Odden

ad:tech Chicago 2006 – Day One Roundup

Lee Odden on Jul 25th, 2006     adtech, Marketing PR Conferences, Online Marketing

The first day here at ad:tech Chicago was pretty good. I covered 3 sessions over at Online Marketing Blog and at the ad:tech blog.

Link Building
Big Brands and Podcasting
Warm and Cozy SEO

Also, Carlen Lea Lesser covered: “Managing Ultra-Complex Search Campaigns

In the morning I had the chance to briefly meet keynote speaker, Fay Ferguson and chat a bit with fellow ad:tech blogger David Berkowitz of 360i and contributor to Media Post Search Insider. I also had a most enjoyable conversation with Mickey Alam Kahn, Senior Editor of DMNews.

Later in the day I bumped into Dr. Amanda Watlington, my partner in crime on the DMA Search Engine Marketing Council blog and fellow speaker at the DMA06 Annual conference. We’ll be presenting with Stephan Spencer of Netconcepts about blogs, RSS and podcasts.

Lee Odden

ad:tech Chicago – Link Building

Lee Odden on Jul 25th, 2006     adtech, Link Building, Marketing PR Conferences, Online Marketing, SEO

Our next installment of ongoing ad:tech Chicago 2006 coverage provided by Online Marketing Blog focuses on link building.

This SEO related session was two thirds full, which dispells my earlier suggestion that interest in SEO might be slipping here at ad:tech. What was to be a rounded topic of on-page and off-page optimization turned out to be focused on linking as one of the presenters was not able to attend.

It was good to see different speakers on SEO here at ad:tech, but SES or Pubcon veterans would have balked at some parts of Dan Perry’s presentation as being too basic or not entirely useful. However, this is ad:tech and many aspects of SEO are still a mystery to most attendees. As a result, the information presented by Dan may have been more palatable and provoking of questions as there was a good Q/A session afterwards.

Lee Odden

ad:tech Chicago – Big Brands and Podcasting

Lee Odden on Jul 25th, 2006     adtech, Blog Marketing, Blogging, Interactive Marketing, Marketing PR Conferences, Online Marketing, Podcast Marketing, Podcasting, RSS

Here is the next installment of Online Marketing Blog coverage of ad:tech Chicago 2006:

With a slight delay, this standing room only session started off with Moderator Henry Copeland of blogads.com introducing the speakers which included: Michael Moore of Nestle Purina Pet Care, Robert Claypoole “Consumer and Professional Relationship Marketing” for Johnson and Johnson Vision Care division, Heather Sefcik of Henkel Consumer Adhesives (Duck Tape) and Brian Bloom of Ligget Stashower, a marketing PR firm that works with the Duck Tape brand.

Heather and Brian Bloom did a tag team presentation with Heather starting things off by offering a quick Duck Tape 101 history. Starting in WWII, Duck Tape today is a household name with a cult like following. Duck Tape has “become cool”.

Lee Odden

ad:tech Chicago – Warm and Cozy SEO

Lee Odden on Jul 25th, 2006     adtech, Marketing PR Conferences, Online Marketing, SEO
dana-bruce.JPG

As part of the ongoing coverage of ad:tech Chicago 2006 Online Marketing Blog is doing for the ad:tech blog, here is the first installment on the sessions about SEO that I was able to attend. Above is a photo of (L to R) Dana Todd, Bruce Clay and Fionn Downhill. Bruce is actually wearing a tie!
While there was no fireplace, there certainly was a good share of chatting in this session on organic search engine optimization. Introductions were handled by Fionn Downhill of Elixir Systems (I love her accent) to a room that was surprisingly 1/2 full. Perhaps search marketing is losing some of its luster with the ad:tech crowd? The need for SEO certainly hasn’t abated as Dana Todd of¬†SiteLab and Bruce Clay of BruceClay.com were able to attest in this mostly Q and A formatted session.

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