TopRank Online Marketing

TopRank Online Marketing

PubCon: Universal & Personal Search – This Changes Everything

TopRank Online Marketing on Nov 14th, 2008     Digital Asset Optimization, Pubcon, Search Engines, SEO

Universal & Personal Search

Universal search has been touted as the biggest change to happen to search in recent years. Certainly universal and personal search have altered the search landscape to an extent, however to what extent is up for debate. In Universal & Personal Search: This Changes Everything, panelists moderated by Jake Baillie brought differing perspectives to the adjustments SEOs should make in light of universal search.

Brian Combs of Apogee Search began the session with an overview of Universal search. The biggest change, according to Combs, is that search is no longer just about text. Now images, videos, and local results can all rank, and rank highly, for any given keyword term.

Lee Odden

SES Toronto: SEO Don’ts, Myths and Scams

Lee Odden on Jun 20th, 2008     Search Engine Strategies, SEO, SEO Tips

SEO Myths Panel SES Toronto

If you’ve been in the search marketing industry for any length of time, you’ve undoubtedly encountered a wide variety of conflicting or outdated advice. Since “how to” information in so many other industries is often presented as an absolute, many people look for the same kinds of static and perpetual rules with search engine optimization. The problem comes from not discerning SEO myth and speculation from fact which can be a very costly mistake.

Moderated by Matt Van Wagner, this session (SEO Don’ts, Myths and Scams) included some of the most experienced SEO practitioners in the business with Jill Whalen of High Rankings, Amanda Watlington of Searching for Profit and Lyndsay Walker from WestJet.

Lee Odden

Session: Podcast & Audio Search Optimization SES 2007

Lee Odden on Aug 21st, 2007     Online Marketing, Podcast Marketing, Search Engine Strategies

Search engines love text and people love engaging content. This message was made clear during the SES session on Podcast & Audio Search Optimization where Daron Babin of Webmaster Radio, Amanda Watlington of Searching for Profit and Rick Klau of Google presented on the opportunities of search marketing with audio.

Audio search has come a long way and still, we’ve barely tapped into the full potential for audio content.
But why should we podcast? Watlington tells us that the value of audio content lies in its ability to create and foster an emotional connection with the audience. It is yet another opportunity to engage users while adding a human context to the message.

The concerns broached by the audience included the question of whether or not podcast and audio optimization made sense those in B2B marketing.

Lee Odden

Interview: Amanda Watlington on Second Life and Blogs

Lee Odden on Jan 8th, 2007     Blog Marketing, Blogging, Interviews, Online Marketing, Online PR, Podcasting, RSS, Social Media, Spotlight on Search

Spotlight on Search – Interview with Amanda G. Watlington, Ph.D., APR of Searching for Profit

amanda-watlington.jpg
Photo by Jeremy Zawodny

I first bumped into Amanda Watlington via AIM, (Association for Interactive Marketing) and then in person at a WebmasterWorld Pubcon conference several years ago. Further collaboration occurred through involvement with the next iteration of AIM, the Direct Marketing Association’s Search Engine Marketing Council, of which Amanda was a past chair.

Amanda is famous for her in-depth knowledge of blogs, RSS and podcasting and she has one of the first popular books on the subject. However, this long time marketer’s roots are in public relations and she also has an extensive background with search marketing.

TopRank Online Marketing

Session – Podcast & Audio Search

TopRank Online Marketing on Dec 5th, 2006     Online Marketing, Podcast Marketing, Search Engine Strategies

The podcast and audio search session was very good. It started with Amanda Watlington giving an overview of of podcasting. Other speakers included Darion Babin of Webmaster Radio and Rick Klau of Feedburner. They all made excellent points on podcasting. Takeaway points included:

  • Bandwidth can be costly, but it’s worth it.
  • Don’t just get into iTunes, submit podcasts everywhere.
  • Make it as easy as possible for users to subscribe.
  • Quality does matter so get good software, a good microphone and a pop screen.
  • Prepare for growth.
  • Always transcribe your shows and make that accessible to search engines.
  • Use Feedburner to distribute feeds. 302 redirect existing feeds.
  • Optimize show landing pages and show episode pages.
  • Validate feeds.
  • Educate and/or entertain in your podcast for success.
Lee Odden

ACCM – Top Three Search Marketing Opportunities for Merchants

Lee Odden on May 10th, 2006     Blog Marketing, Blogging, Marketing Industry News, Marketing PR Conferences, Online Marketing, Other Events

The one session that I was able to blog at the ACCM show this week in Chicago was, “Top Three Search Marketing Opportunities for Merchants” which combined blogs and social media with paid inclusion and shopping search engines.

The session was moderated by Heather Lloyd-Martin, who opened up with: “There’s no secret sauce in search. But there are things that catalog marketers might no know about. There are things they can leverage.”

Heather asked the audience, “How many of you have B2B catalogs?” About a third of the audience raised their hands.

First up was Amanda Watlington of Searching for Profit.

The Consumer’s Dilema:

More products and more marketing channels have not resulted in greater customer satisfaction.

Lee Odden

Marketing with Blogs – eComXpo Blogging Panel

Lee Odden on Mar 31st, 2006     Blog Marketing, Blog Optimization, Blogging, Online Marketing, SEO, TopRank Agency News

eComXpo

eComXpo is coming up next week April 4-6 and offers a great lineup of online marketing presentations with keynotes by Bryan Eisenberg, Author of “Call to Action”, Anne Holland Founder of MarketingSherpa and Geoff Ramsey CEO of eMarketer .

I am participating on a panel called the Big Blog 8:30 AM – 9:30 AM on Wednesday April 5th. The session is moderated by Amanda Watlington of Searching for Profit and includes co-panelists: Constantin Basturea of Converseon and Greg Jarboe of SEO-PR.com.

Constantin gives a great overview on why blogs are important for business, Greg offers a great blogging case study and my presentation focuses on specific blog optimization tactics. If you want to learn more about blogging for business and blog marketing, then definitely check out the Blog Blog panel.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top