As customers evolve and change the way that they find and consume information, marketers must innovate their approach to meet customers where they’re looking, especially in the social media world.
Business to Business marketing can involve many decision makers and sales cycles that take weeks or months. Navigating the mix of social content types for different customer segments over time can be a challenge. Luckily, we’ve picked the brains of some of the digital marketing’s world’s brightest to share their practical and innovative B2B marketing tips.
To that end, we visited with Amber Naslund, who is a business strategist with a strong focus on social media communication and community initiatives in the B2B Marketing arena. Amber is the co-author of The NOW Revolution, and her blog Brass Tack Thinking has been recognized for excellence in social media and community related content.