Online Marketing Magic blankets the Midwest as SES Chicago kicks off this morning. Audience members packed the room and gulped coffee anxiously awaiting to know what Avinash knows.
Curious to know what makes Avinash Kaushik (Digital Marketing Evangelist, Google) roll out of bed each morning? Surprisingly, it’s not data.
3 Simple Ideas Keeping Avinash’s Finger Off Snooze
1. Influence: The ability to find people and brainwash them that they need our products or services.
2. Experience: Most websites suck according to Avinash. And he’s on a one-man mission to fix them.
3. Value: If we solve the 2 problems above and can’t make money doing it, we’re doing it wrong. And that’s no fun at all.
How do you reach the intersection of influence, experience and value and find Online Marketing Magic? Start with 14 online marketing Wake-Up Calls spanning from Analytics to Social to Mobile.