Nobody likes to make a mistake or fail at something. Even so, the beauty of an error is the fact that you can learn from the experience. It’s even better if you can learn from someone else’s gaffe – before you make a similar blunder.
The B2B content marketing stories you’re about to read are true. The mistakes listed here are commonly experienced in digital marketing and weren’t major catastrophes. But each one provides a great teachable moment that could help you think about what to look for in your own marketing programs and how they may be improved for enhanced results.