When social media first launched, many companies were skeptical that these new platforms could be used to support their business initiatives. Today, if you hear of a company that is not on social media, you find yourself wondering “What are they thinking?”.
According to NewsCred, 87% of B2B marketers use social media to distribute content. However, many B2B brands are still trailing behind their B2C counterparts when it comes to social media strategy and results.
There is no denying that social media can be used to build brand affinity and increase engagement for B2B companies. Below are a few lessons and examples that B2B companies can learn from successful B2C companies to increase their “likeability” on social networks. You’ll also find a few B2B companies that are already proving it’s possible.