With over 100 million monthly visitors, Pinterest is now the 3rd largest social network after Facebook and Twitter (Forbes). For retailers marketing to consumers online, it’s become an essential social marketing and engagement channel. According to the 2012 Social and Mobile Commerce Study, consumers use Pinterest more than Facebook or Twitter to engage with retailers and follow an average of 9.3 retail companies.
When planning your Pinterest strategy, it is helpful to consider what other successful B2C and retail marketing pros are implementing and how it leads to their success. Fortunately, the leading five of the Top 250 Internet retailers are flush with great big name brand Pinterest marketing examples. There’s plenty that mid-size companies, smaller businesses and start-ups could learn from these long-established brands. Read on to learn 5 lessons from the top 5 retailers on Pinterest.