One of the report categories from MarketingSherpa that I’ve been reviewing for a long time, as in 5 or more years, is their coverage of Search Engine Marketing. In particular, the Search Engine Marketing Benchmark Report – SEO Edition. (See last year’s review here).
The sub-title is appropriately a great indication of the theme for this guide: “Research and Insights for Creating and Capitalizing on a Rich End-User Search Experience. This is a far cry from the days of “Boost Your Search Engine Rankings and More!”. As Online Marketers have matured, there is an increasing focus on optimizing for customers and customer experience vs. the sole KPIs of rankings and traffic.