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Lee Odden

OpenCamp Blackhat SEO with Social Media

Lee Odden on Aug 28th, 2010     Marketing PR Conferences, Online Marketing, Other Events, SEO, Social Media

gio
The first content session I’m attending at OpenCamp is by Gio, aka Giovanni Gallucci, a longtime search and social media marketer based in Dallas. The topic is “Blackhat SEO” and the room is packed!
The session was cut a bit short due to technical difficulties with getting the conference started and Gio took it in stride and was both entertaining and informative – the right mix for a morning tech crowd.

Gio says “Black hat is simply another way to automate a time-consuming process. In other areas of marketing and life in general we encourage automation in order to maximize efficiency and get a leg up on our competitors”.

According to the conference session description, the nature of this session doesn’t allow liveblogging or tweeting, which i think is a load of crap, so I’ll liveblog it anyway.

TopRank Online Marketing

SES San Jose: Black Hat vs White Hat Playing Dirty with SEO

TopRank Online Marketing on Aug 20th, 2008     Dark Side of SEO, Online Marketing, Search Engine Strategies, SEO

Black Hat White Hat SEO Panel

People love controversy, and that was clearly in evidence at this SES session covering the most controversial of SEO debates, White Hat versus Black Hat. Moderator Matthew Baily of SiteLogic and his crew of experts from both sides spoke to a standing-room only crowd. Panelists included:

  • Greg Boser of 3 Dog Media
  • Todd Friesen, Director of SEO at Range Online
  • Bruce Clay, President of Bruce Clay, Inc.
  • David Naylor, SEO of Bronco
  • Jill Whalen, CEO of High Rankings

The speakers were, for the most part, vague about what color their hats were, but each expert drew upon their own professional experience, techniques and observations when responding to questions posed by Matthew and the audience.

What is Black Hat SEO?

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