The first content session I’m attending at OpenCamp is by Gio, aka Giovanni Gallucci, a longtime search and social media marketer based in Dallas. The topic is “Blackhat SEO” and the room is packed!
The session was cut a bit short due to technical difficulties with getting the conference started and Gio took it in stride and was both entertaining and informative – the right mix for a morning tech crowd.
Gio says “Black hat is simply another way to automate a time-consuming process. In other areas of marketing and life in general we encourage automation in order to maximize efficiency and get a leg up on our competitors”.
According to the conference session description, the nature of this session doesn’t allow liveblogging or tweeting, which i think is a load of crap, so I’ll liveblog it anyway.