There are many ways to analyze the effect of blogging with Google Analytics ranking at the top for most due to the pricetag of free and robust features. As the social web continues to grow and become central to the internet experience, analytics and social monitoring software will HAVE to converge to measure on and off page interactions. We don’t have that quite yet, but here are a number of other blog analytics tools that offer rich visualization and real time reporting features that are worth a look.
Woopra is a desktop client but also offers web based visibility to reporting. The interface is not only visually appealing but offers an entirely different format for viewing interactions with blog content and in particular, information about visitors.