Have you planned to start a company blog and aren’t sure where to begin? Maybe you’ve created a business blog and haven’t been able to attract the audience and exposure that you intended?
Companies start blogging for a variety of reasons and things don’t always turn out as hoped. The good news is that when it comes to creating content that builds credibility and confidence, there’s a fundamental format that I’ve used over the years with great results: new business, inbound recruiting, speaking gigs all over the world, a book and credibility across multiple industries.
However, this kind of content template depends on planning, sequence variety. In other words, it’s not a “one off” tactic and not the only format you should use. It’s also not a silver bullet.