In a few weeks this business blog will be 9 years old. That’s 3,145 posts overall, of which I have written 2,537 myself.
If someone would have suggested to me 9 years ago that I should write 1.2 million words as a key component of my agency’s online marketing strategy, I would have dismissed them as crazy. And yet here we are.
I know a lot of companies have dabbled in blogging with mixed results and many are considering either starting a blog or scaling their blogging efforts. There are reasonable questions about how a business blog will add value to the bottom line. How will a corporate blog contribute to leads and sales? What is the ROI of blogging for each quater, month, week, day, hour and dollar invested? Those are great questions.