TopRank Online Marketing

Lee Odden

Saturday Search Headlines

Lee Odden on Jan 6th, 2007     Marketing Industry News, Online Marketing

David Dalka on social media and an improved democracy: “How to Forge a New American Mandate Via Social Media Political Revolution”

Trouble at Netscape, Trouble at digg? Graywolf and Calcanis share their insight.

MarketSmart Interactive closes it’s doors. That’s too bad because we used to get a good number of inquiries from their dissatisfied clients.

Google’s Blogger now offers free domain hosting or mapping for blogs.

FeedBurner’s BlogBeat blog stats now available. I spoke with Rick Klau about this at WMW Pubcon in Vegas but he didn’t give many details.

Lee Odden

Planet blogbeat acquired by FeedBurner Overlords

Lee Odden on Jul 18th, 2006     Blog Marketing, Blogging, Online Marketing, RSS

The news is out on the Blogbeat.net site and the FeedBurner blog of the blogbeat acquisition by FeedBurner. On the blogbeat site a comic newspaper “They Daily Analytic” headline reads, “FeedBurner Invasion! Planet blogbeat acquired by FeedBurner Overlords”.

Blogbeat functionality will be incorporated into FeedBurner’s StandardStats service and integration will be complete during fourth quarter 2006. Current blogbeat customers will get a refund as the new service is free. Terms of the deal were not disclosed.

The addition of blogbeat technology should further enhance FeedBurner’s lead as a RSS resource for bloggers or will it? The reviews I’ve read about blogbeat haven’t been that great. I did a trial a while back and went back to the trusty analytics package I’ve been using for years. Integration into the FeedBurner control panel would be convenient though.

Lee Odden

Lowdown on Performancing Metrics

Lee Odden on Mar 13th, 2006     Blog Marketing, Blogging, Blogging News, Google, Online Marketing, Web Analytics

Performancing Metrics

Last week, Nick Wilson of Performancing mentioned their new blog metrics service has been in Alpha testing and will be released to public beta soon, as in tomorrow possibly.

I believe there’s a huge opportunity in the blog metrics and analytics space. Many blogs use free programs with limited functionality and some have been able to get into Google Analytics. However, the measurable outcomes for a content publisher, particularly a blog, are different than for an ecommerce site. Therefore Google Analytics and many other stats programs are not the best fit for blog metrics.

What options for blog focused analytics are out there?

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