“Can we increase our blog readership by 50% in the next 6 months?”
If you’re a digital marketing or social media professional, questions like this are probably pretty familiar.
For many companies, specific goals are a godsend since social media marketing is still a bit of an uncertainty. It gives those who are responsible for implementation something more tangible to focus their efforts on. I’ve seen it happen many times where an objective like this is communicated by a marketing director or VP and the marketing team jumped all over themselves and each other to provide compelling answers.
But I have to just shake my head when that happens.