This session at Media Relations Summit includes Tac Anderson from HP, Jennifer Cisney from Kodak and Robert Scoble from Fast Company.
First up is Tac Anderson from HP, who shares a specific example of a tactical execution of a blog. HP has had bloggers for 3 years. 60+ blogs.
Example of using a business blog as a competitive response. Xerox announced a change in pricing. Charging more for the printer and less for the consumables - ink and paper.























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