A friend of mine who is an experienced corporate marketer started a new business. The store just opened and being the good pal that I am, I was able to provide some advice regarding marketing on the web – specifically regarding blog marketing.
This is a new small business, so considerations for what to do about a web site included: cost, functionality, flexibility, ease of maintenance and marketability. The web site needed to serve as both an online representation of the business, but without transactional functionality, as well as a host for landing pages used with email and PPC campaigns.
My recommendation for a low cost, easy to use and search engine friendly content mangagement system? Blog software.



Recently I posted a series of informal poll questions about
With the blogosphere churning out






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There are many benefits to publishing a business blog and improved search engine visibility is one of the most popular. It’s pretty common advice to hear: start a blog and the fresh content will attract links, improving your search results. Such tactical advice can be very effective.





















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