All about the intersection of search engine & social media marketing, optimization and online public relations.
Over the past 2 1/2 years the readership of this blog has grown tremendously though networking within the industry, great search rankings, RSS and email subscribers and syndication. But in that time I’ve never established a blogging policy or standard per se. Now is as good as ever.
A while back Barry from Search Engine Roundtable posted his code of ethics and I’d like to use that as a basis for mine. Why re-invent the wheel, right?
Last week, Nick Wilson of Performancing mentioned their new blog metrics service has been in Alpha testing and will be released to public beta soon, as in tomorrow possibly.
I believe there’s a huge opportunity in the blog metrics and analytics space. Many blogs use free programs with limited functionality and some have been able to get into Google Analytics. However, the measurable outcomes for a content publisher, particularly a blog, are different than for an ecommerce site. Therefore Google Analytics and many other stats programs are not the best fit for blog metrics.
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