Hi, I’m Josh. I’m a content marketer and proud to be one.
Content marketing is unique among marketing tactics. It aims to accomplish business goals by offering people something of real value that can make their lives better.
It’s not, “you are lacking something in your life, so buy our product.” It’s not, “Read these exaggerated claims about our product and buy it.” Content marketing (as part of an integrated digital marketing strategy, of course) only works if you provide value to your audience. How cool is that? You provide value, they buy stuff, and everyone goes home happy.
As nice as it sounds, though, the previous sentence is missing a sizable chunk in the middle. Without lead generation, this is your content marketing plan: