Online Marketing Blog

Who’s Using Google+?

The launch of Google+ in 2011 has put Google in the social networking boxing ring.  When it comes to user statistics some of them may surprise you.  This infographic by Flowtown shares some interesting information about the increasingly popular social media site.

• 63% of users are male
• Only 17% of users are considered active
• 61% of top 100 brands have a page on Google+

Online Marketing Tips & Tricks

“10 Brand-Building Steps For Beginners” For many companies 2012 marks the year that they will begin implementing a social media strategy.  This article provides 10 easy steps for those who have not yet many the plunge into social marketing.  Via Fast Company.

Note from Editor: TopRank Account Manager, Jolina Pettice recently attended the ad:tech conference in Chicago. Along with her formidable knowledge gathering and networking duties, Jolina is sharing notes and observations on a few of the sessions. Enjoy!

The second keynote speech at ad tech Chicago included a panel of leading marketing folks discussing how to build great brands in the digital age.

The panelists, including those below, shared their insight on building brands such as YouTube.com, Ponitac Sunfire, McDonalds and its recent collaboration with Shrek and the like:
Marc Landsberg, President, Arc Worldwide
Suzie Reider, Head of Advertising Sales, YouTube.com
Tor Myhren, Executive Creative Director, Executive VP, Leo Burnett Detroit
Robert Leverone, VP, Television, Dow Jones

An overarching theme of ad:tech this week was how to engage prospects and consumer in conversation with company and/or client brands.