Bryan-eisenberg Tag Category | Online Marketing Blog

SES Videos - Conversation with Michael Gray and Bryan Eisenberg

Posted by Lee Odden on Aug 20th, 2007 in Interviews, Online Marketing, Search Engine Strategies |

While in the speaker ready room this morning, I had the chance to sit down with Michael Gray and Bryan Eisenberg for a quick discussion about social media marketing and the changes with the influence “friends” have on social news sites like Digg.

Does reducing the weight of votes from “friends” take away from the reason people engage with social media sites? Find out in the video:

Subscribe to this Feed

One Response

ad:tech Chicago - Waiting for Your Cat to Bark

Posted by Lee Odden on Jul 25th, 2006 in Marketing PR Conferences, Online Marketing, Web Analytics, adtech |

The last installment of Online Marketing Blog coverage of the Chicago ad:tech 2006 conference gathered together a good number of Eisenberg fans as well as those interested in learning more about conversions.

This session, “Waiting for Your Cat to Bark - Persuasion Architecture - Persuading Customers When they Ignore Marketing” with Bryan Eisenberg of Future Now is titled after the book of the same name. Basically this session was about marketers getting poor results because they are using old Pavolovian rules of marketing and that consumers buy differently than in the past. Customers are less like compliant dogs and more like finicky cats. Hence the title.

ad:tech Chicago - Waiting for Your Cat to Bark

Subscribe to this Feed

6 Responses