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Lee Odden

ACCM – Top Three Search Marketing Opportunities for Merchants

Lee Odden on May 10th, 2006     Blog Marketing, Blogging, Marketing Industry News, Marketing PR Conferences, Online Marketing, Other Events

The one session that I was able to blog at the ACCM show this week in Chicago was, “Top Three Search Marketing Opportunities for Merchants” which combined blogs and social media with paid inclusion and shopping search engines.

The session was moderated by Heather Lloyd-Martin, who opened up with: “There’s no secret sauce in search. But there are things that catalog marketers might no know about. There are things they can leverage.”

Heather asked the audience, “How many of you have B2B catalogs?” About a third of the audience raised their hands.

First up was Amanda Watlington of Searching for Profit.

The Consumer’s Dilema:

More products and more marketing channels have not resulted in greater customer satisfaction.

Lee Odden

ACCM Search Marketing Wrapup

Lee Odden on May 9th, 2006     Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Marketing, SEO, TopRank Agency News

I made it over to the monstrosity, McCormick Place yesterday am and navigated the labyrinth of halls to finally find the search marketing room for ACCM. It was nice to see some familiar faces. The FMI and 4 other food shows were occurring in the bigger part of the McCormick so people were everywhere. Cabs were not.

The 15 Sizzlin Hot Search Marketing Ideas session debuted to a standing room only crowd I’m happy to say. After I don’t know how many back to back sessions, Heather Lloyd-Martin bubbled with enthusiasm and insight as moderator. I don’t know how she does it really. There was literally zero time between sessions.

Lee Odden

Catalog Conference Chicago

Lee Odden on May 2nd, 2006     Blog Marketing, Marketing Industry News, Online Marketing, Press Release Optimization, SEO

Next week is ACCM, the Annual Conference for Catalog, Internet and Multichannel Merchants at the enourmous McCormick Place in Chicago. I’ll be speaking on a panel called 15 Sizzling Hot Search Ideas for Merchants along with Lisa Papageras of What on Earth and Patricia Hursh from SmartSearch Marketing with moderation duties handled by Heather Lloyd-Martin of SuccessWorks.

As I am prone to do, my presentation will incorporate SEO into blog marketing and press release optimization as part of an overall ecommerce SEO program. This will be my first time speaking at ACCM so it should be fun. I know I’ll be looking forward to hitting at least one Chicago steak house with my RSS guru pal from accross the pond, Rok Hrastnik. Maybe Gibson’s, Morton’s or Ruth’s Chris.
Last time I was in Chicago for SES in December, Andy Atkins-Kruger and I hit up Gene and Georgetti’s (classic) and Harry Caray’s (so so). If you have suggestions for some great Chicago steak houses, leave a comment.

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