Believe it or not an image can help make or break a piece of content, once your visitors reach the page. C.C. Chapman (@cc_chapman) shared sound advice and lots of laughs with his opening session on day one of the New Media Expo with a session entitled “How To Add Photography Into Your Marketing Mix”.
Whether you’re sprinkling your content marketing with imagery or looking to make it a larger part of your strategy, C.C. suggests some best practices for letting your images shine.
#1 – Always Create An Emotional Response
When someone looks at the images that you use to help tell the story of your content, it should illicit a response or reaction. If a follower takes a look at your photo and then stifles a yawn it’s time to go back to the camera lens and find another image that is more suited.