At SES San Jose, I spoke on a panel with Matt McGee and Andrew Goodman about user generated content with SEO benefits. During the conference and after, the topic of UGC has continued to stay top of mind and therefore, I have this post to share, which discusses the trends towards information consumption involving user generated content (UGC) and why it may be a good fit in the search marketing mix.
In the world of natural search optimization, content is King but there’s a price to pay for the ongoing creation of useful, relevant content. Passionate customers and communities are increasingly tapped by web site owners for their content creation benefits but it’s still new territory for most marketers as to what works best. Is it forums, reviews, blogs or social media?