chris sherman

Internet Marketing Conference Tips: Chris Sherman Third Door Media

Figuring out how to get the most out of internet marketing conferences takes experience with plenty of conferences, including events like Search Engine Strategies happening in San Jose this week. So it seems fitting to follow up on Danny Sullivan’s advice with the insight of fellow Minnesotan, Chris Sherman.

Chris is co-founder of Third Door Media as well as the SMX conferences, has a search marketing consulting business and has been as involved with the details of conference programming, moderating and speaking as anyone you can find.

When torn between going to one session over another, go to the one that has fewest attendees. With so many people live blogging conferences these days, the odds are good that someone (or many) will be covering the popular session, so you’ll effectively get a two-fer even without personally attending both.

Interview with Chris Sherman of Third Door Media

Spotlight on Search Interview with Chris Sherman, Executive Editor, Search Engine Land

Chris Sherman
Photo Credit Liana Evans

Online Marketing Blog is very fortunate this week to have a special interview with Chris Sherman, Executive Editor at Search Engine Land and long time observer/analyst/practitioner/advocate in the search engine marketing industry. Chris has been a instrumental influence in the growth of the search marketing industry with his 10+ year old search consulting practice, past involvement with Search Engine Watch and Search Engine Strategies as well as his new role as Executive Editor at Search Engine Land, running the Search Marketing Now webcasts and helping to program SMX conferences.

Duplicate Content and Multiple Site Issues

Chris Sherman
This session was moderated by Chris Sherman and included the following speakers: Mikkel deMib Svendsen, Shari Thurow, Adam Lasnik (Google), Tim Converse (Yahoo) and Jon Glick ( who is filling in for Anne Kennedy whose husband unfortunatley passed away over the weekend.

Duplicate content has resurfaced as an issue due to the increased use of syndication.

First up is Jon Glick.

What is duplicate content? Multiple domains with same home page. Duplicate content is a problem because while search engines want your content, they want unique content. Search engine webmaster guidelines offer specifics.

Example problems:
– Dynamic urls where different urls can access the same content.
– Multiple domains and one web site

Search Engine Strategies Video


I hadn’t noticed this before, but there’s a slick little video on the main Search Engine Strategies page that expands when you mouseover it featuring shots of the conference, testimonials from several well known SES speakers, a few Incisive people and some commentary from Danny Sullivan along with “cameos” from many other people you see at all the SES shows. The comments that there are no other shows that focus just on search seem a bit over the edge since there is obviously the WebmasterWorld Pubcon conference growing by leaps and bounds.

It’s actually a good promo and I bet you see more of this sort of thing in the future. Here’s the full Flash movie.