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Lee Odden

Click Fraud, Mafia and Terrorists

Lee Odden on Dec 6th, 2006     Marketing Industry News, Online Marketing

At the end of the SES Chicago show WebmasterRadio.fm held a press conference announcing some jaw dropping information about data being analyzed regarding click fraud being used to fund terrorist organizations as well as organized crime.

I shot about 13 min of video with Daron Babin and Jim Hedger speaking most of the time along with Dave Naylor, Mikkel deMib Svendsen and Jeremy Shoemaker chiming in. As with the other videos I’ve shot, I will upload when I have a better internet connection.

These are very serious topics and statements being made and Daron mentioned that log data provided by AIT web hosting is still being analyzed.

For an in-depth look at the situation, visit Search Engine Journal where Loren Baker provides a rundown along with a screen shot example.

Lee Odden

ClickTracks Adds Click Fraud Detection, SEO Tools

Lee Odden on Feb 27th, 2006     Marketing Industry News, Marketing PR Conferences, Search Engine Strategies, Web Analytics

Version 6.1 of ClickTracks was released today with several new features:

  • Click fraud reporting technology
  • New Robot View report that allows marketers to see their site as search engine spiders see it
  • Integrated keyword ranking that shows the actual search engine ranking of traffic-producing keywords

From the press release:

ClickTracks’ detection works by comparing a variety of statistical measurements across all campaigns. The Click Fraud report requires no additional setup, and allows marketers to substantiate suspicious campaign behavior by generating a report suitable for submission to the PPC provider.

The other interesting feature lets you see search engine rankings (Google, Yahoo! and MSN) for keyword phrases by the traffic they attract to the site. You can then compare rankings to the number of visitors, time on site, cost, revenue and ROI.

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