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Miranda Miller

Online Marketing News: Top CEOs in Social, Facebook to Solve Attribution Problem with Atlas

Miranda Miller on Mar 1st, 2013     Online Marketing News

The Tweets from the Top - CEOs in Social Media

Oprah, Rupert Murdoch Most Influential CEOs in Social Media (or Infographics: This Is How You Do It)

In a brilliant display of content marketing prowess, TopManagementDegrees.com has released a caricature infographic illustrating the 40 CEOs most influential in social media. Oprah tops the list with a Klout score of 92, followed closely by Rupert Murdoch at 91, which just goes to show that social influence is not a popularity contest.

Virgin’s Richard Branson, HDNet’s Mark Cuban, and Jack Dorsey of Square round out the top 5. The top 40 is rife with the usual suspects; tech and marketing CEOs from Twitter, Salesforce, Foursquare, Dell, LinkedIn, etc. One surprising find: Facebook CEO Mark Zuckerberg failed to break the top 50.

Lee Odden

Is a Rush to Revenue Hurting Your Marketing Innovation & Domination?

Lee Odden on Jun 27th, 2012     Online Marketing

Revenue Marketing InnovationHere’s a familiar scenario with many companies that have tactically approached social media marketing:  “Let’s stop wasting time with this social media mumbo jumbo. We need to increase sales, grow revenue and sign up more customers!”.

On the other end of the spectrum you might hear, “Social media marketing is too difficult to measure, it’s early days. So let’s keep investing and eventually we’ll be able to see our return.”  Neither attitude has the best long term interests of the business in mind.

Clearly there are few businesses that don’t want to increase sales and conversions, but is a singular focus on revenue, especially in today’s world of connected consumers, actually helping bottom line business results or creating a longer term disadvantage?  Alternatively, is the absence of focus on revenue with social media marketing a responsible and accountable approach to the investment?

Lee Odden

Practical Tips to Make Your Blog More Useful & Interactive

Lee Odden on Mar 29th, 2012     Blogging

blogging tipsIt’s amazing how a meme can turn into a stream of content when it resonates well with a community. Recently I was sent a set of interview questions and one of the questions asked about building blog community. I took my response to that one question and turned it into a blog post, “How to Increase Business Blog Readership, Traffic & Community” that was well received. In fact, that post prompted two different social media chats to ask if I’d be a guest host on the topic: #smchat and #nptalk. Thank you for inviting me!

Now I’m turning the questions from those chats and my answers into yet another (unique) blog post full of practical tips.

Lee Odden

“Let’s Go” of the Social Web: The New Community Rules

Lee Odden on Jul 21st, 2009     Online Marketing, Social Media

marketing on the social web

How to be successful on the social web? Be useful and helpful to others. Few people epitomize this principle better than veteran internet marketer, Tamar Weinberg.

Tamar Weinberg & Lee OddenI remember some of my first interactions with Tamar years ago, involving her making sure I had all my questions answered about something I posted on IM.  Tamar has blogged about search and social media marketing at 10e20, Search Engine Roundtable, Mashable and many other high profile web sites. A prolific and extremely hard working blogger, social media marketer and techie at heart, Tamar is also a “super user” of the social web. That firsthand knowledge of how to listen, engage and promote is clearly evident in her new book, The New Community Rules: Marketing on the Social Web“, published by O’Reilly.

TopRank Online Marketing

Web Community Building: Making It Thrive

TopRank Online Marketing on Jul 20th, 2009     Online Marketing, Social Media

web communityLast week we discussed some of the reasons subscribers are vital for an online marketing growth strategy. Those reasons included:

  • The ~11% of web users who know to use RSS include the users savvy enough to be web publishers
  • You’ll become a go-to area to link to
  • Subscribers are your sneezers
  • A base of well-connected fans could very well be the cornerstone of your social media marketing strategy
  • Community is what makes sites worth visiting
  • Subscribers will motivate you to create better content
  • A consolidated network presence is the most effective
  • Social proofing benefits
  • Subscribers and a fan base make you less reliant on push PR
TopRank Online Marketing

Subscribers Are Vital For An Online Marketing Growth Strategy

TopRank Online Marketing on Jul 13th, 2009     Online Marketing, Social Media

growth1If you’re interested in building a flourishing online brand and web site that generates links and traffic organically as part of your internet marketing efforts, it’s important to develop an active base of subscribers and fans.

Subscribers and fans i.e. “a community” are a key ingredient of popular web sites. They are integral to increasing the reach of your communications steadily month after month. If you don’t have a passionate, interested group of people subscribed to your site now, put a plan in place to acquire them. Building an active community is a pillar of successful social media marketing.

Some of the top reasons subscribers and fans are a vital element of an online marketing growth strategy include:

The ~11% of web users who know to use RSS include the users savvy enough to be web publishers

Lee Odden

6 Types of Bloggers as Evangelists

Lee Odden on Jan 13th, 2009     Blogging, Social Media

Build a strong following and community and you have an army of brand advocates, especially when those advocates have a voice and a following of their own. As companies and agencies become more savvy about monitoring the social web, it’s important to understand what stage each voice is coming from and where they might go.

Here are my suggestions for 6 stages or types of blogger brand involvement:

1. Blogger mentions a brand – Sentiment could be anything: agnostic, positive, critical feedback, negative/dissenter. But it is hopeful and not cynical.  Of course this is not an evangelistic activity, but it is often the starting point.

2. Blogger reviews product/service associated with topic, interviews topic author, reaches out and create dialogue.

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