I don’t know about you, but to this day, I like a good peanut butter and jelly sandwich.
Maybe it’s a childhood memory or maybe it’s just the combination of flavors and textures. Since I’m a fan of the PB&J, I’ve done some experimenting with methods and ingredients. Bread is my least favorite part and the jelly is the most. So I’ve doused the bread with jelly and put just a dab of my favorite crunchy on. No good. Insanely thick bread? No good. Swaths of double crunch peanut butter? Still, no good.
You’re probably wondering why in the world I’m writing about PB&J and may have guessed that it’s a metaphor. I see so many marketers with all the core ingredients they need for success, and yet they gravitate towards that “one thing” like, content marketing (bread) or just social media (jelly), or stuck on SEO (peanut butter). Doing that is simply no good.