TopRank Online Marketing

Lee Odden

From Boston to Moscow: 7 Events Where You Can Learn To Optimize & Socialize Content Marketing

Lee Odden on Oct 2nd, 2013     Integrated Marketing, Marketing PR Conferences

optimize socialize content marketingI don’t know about you, but to this day, I like a good peanut butter and jelly sandwich.

Maybe it’s a childhood memory or maybe it’s just the combination of flavors and textures.  Since I’m a fan of the PB&J, I’ve done some experimenting with methods and ingredients. Bread is my least favorite part and the jelly is the most. So I’ve doused the bread with jelly and put just a dab of my favorite crunchy on. No good. Insanely thick bread? No good. Swaths of double crunch peanut butter? Still, no good.

You’re probably wondering why in the world I’m writing about PB&J and may have guessed that it’s a metaphor. I see so many marketers with all the core ingredients they need for success, and yet they gravitate towards that “one thing” like, content marketing (bread) or just social media (jelly), or stuck on SEO (peanut butter).  Doing that is simply no good.

Lee Odden

Holistic Optimization Across the Sales Cycle: Optimize Speaking Events May & June

Lee Odden on May 10th, 2012     Marketing PR Conferences, Online Marketing, Optimize Book

sales cycle optimizastion

When you have a business that relies on attracting new business online the sheer volume of options can be confusing. Should offline advertising efforts transfer to online? Maybe email marketing? What about SEO or the hot topic, social media? So much focus is placed on tactics and channels, that a lot of misplaced digital marketing budget gets wasted or spent inefficiently.

To bring some clarity to the myriad online marketing options available, I think it’s worth marketers taking a holistic approach that starts with an essential understanding of goals and customers. Who are your best customers? Who are your worst? What do your best customers care about? What are their pain points and goals? While you’re answering those key questions, think about how your solutions meet the needs of your target audience and what stories you can tell to bring align those interests to a common goal.

Lee Odden

Social SEO & PR Events: BlogWorld New York, OMS Minneapolis, SES Toronto

Lee Odden on May 17th, 2011     Marketing PR Conferences, Online Marketing

The disciplines of search, social media, content marketing and online PR continue to intersect and often combine to create a powerful mix. Besides leveling the playing field, companies and individuals are creating competitive advantages as they adapt to shifts in technology and consumer behavior. Learning and mastering the ability to integrate should be top of the personal development list for marketing and communications professionals.

Here are the details for four upcoming events to do a deep dive into Optimized Online Marketing and PR. I hope to see you there:

Blogworld New York 2011

Event: Blogworld Expo New YorkSocial Media Business Summit
Date:
May 24-26, 2011
TopRank Presentation: Dominate Your Niche with Social Media, SEO & Blogging

Lee Odden

Learn SEO, Social Media & Digital PR from TopRank

Lee Odden on Aug 27th, 2009     Marketing PR Conferences, Online Marketing, TopRank Agency News

Audience SES San Jose 2009

There are many ways for company marketers to advance their knowledge in the digital marketing and PR space. A big part of TopRank’s consulting services are to provide clients with education so they can better implement recommendations and promote the advantages of SEO, Social Media and Optimized PR in house. We’re also active participants towards industry education on these topics through speaking at conferences.

September is the calm before the storm of speaking events for TopRank but October and November are packed with opportunities to learn strategy, hear case studies and understand specific tactics for implementation on the topics of Search Engine Optimization, Social Media Marketing and Online Public Relations. Here are our upcoming events. We hope to see you there:

MIMA09 Migrate
Oct 5, 2009 – MIMA Summit, Hilton Minneapolis

Lee Odden

Getting the Most Out of Internet Marketing Conferences

Lee Odden on Aug 17th, 2008     adtech, DMA Annual Conference, Marketing PR Conferences, Search Engine Strategies, Search Marketing Expo

Josh Bernoff & Charleni Li @ Web 2.0 Expo

With Search Engine Strategies San Jose just around the corner, I thought it timely and appropriate to share insights on how you can get the most out of marketing conferences.

TopRank is very active attending, speaking and blogging a variety of internet marketing events, conferences and workshops. These aren’t the only reasons to attend a marketing conference though and the next 9 posts will offer some excellent insights from TopRank as well as a incredible mix of industry thought leaders that may just compound the value of your staff already attending plus motivate you to send more.

Recession or not, look no further than the headlines in any business publication and you’ll see increasing numbers of articles offering advice on how companies can best deal with tighter marketing budgets.

Lee Odden

Upcoming TopRank Conference Schedule

Lee Odden on Aug 14th, 2008     DMA Annual Conference, Marketing PR Conferences, Online Marketing, Other Events, PR Conferences, Pubcon, Search Engine Strategies

I promised myself I’d slow down on conference speaking last year and while I’ve turned down more offers this year than ever before, (and been turned down myself the one time I formally pitched) some really great opportunities have popped up.

Here are the upcoming conferences I’ll be speaking at for pretty much the rest of this year not including private company engagements:

Aug 20, 2008 – Search Engine Strategies, San Jose
Presenting: “SEO Through Blogs and Feeds”
Presenting: “News Search SEO”
Media Sponsor
TopRank is sending 4 bloggers to cover the event (Thomas, Jessica, Dana and Ashley)

Sep 18, 2008 – OMMA Global, NYC
Panel: “Digital Asset Optimization”

Sep 20, 2008 – Blog World Expo, Las Vegas
Moderating a Panel: “SEO and New Media
Media Sponsor

Lee Odden

Poll: Your top reason for attending marketing conferences?

Lee Odden on Mar 10th, 2008     Marketing PR Conferences, Online Marketing, Reader Polls

reader poll

With the changes last year in the search marketing conference industry there has been disappointing side-taking and rumor mongering but also a healthy dose of optimism about what more competition will do for attendees. I would think the sustainability and success of any conference is in large part dependent upon attendees needs being met. Whether your primary business is interactive marketing, public relations, advertising or SEM, online marketing and PR oriented conferences offer a variety of benefits.

Because of Online Marketing Blog readers’ varied marketing and PR related interests, this week’s Poll aims to identify the top motivations for readers to attend marketing industry conferences:

Why do you attend marketing industry conferences?

  • Maintain knowledge - stay current (36%, 63 Votes)
  • Networking (34%, 60 Votes)

Lee Odden

Reader Poll: Best SEM Conferences

Lee Odden on Jan 14th, 2007     Interactive Marketing, Marketing PR Conferences, Online Marketing, Search Marketing, SEO

reader poll

Audience SES Chicago
There are an increasing number of conferences that are available for those wishing to expand their knowledge of search marketing, web 2.0, online advertising and interactive marketing. Conferences are not only great for gaining knowledge, but especially for networking, recruiting, business development and lead generation.

With so many conferences available, how can you choose the right one? There are a number of considerations ranging from topics to location to cost and even venue. Referrals and word of mouth recommendations are a great source of information as well. To stimulate some conversation on the best conferences to attend and the different reasons why, please vote below for your favorite conference and we’d love to hear why in the comments.

What is your favorite marketing conference?

Lee Odden

San Francisco to Boston

Lee Odden on Oct 11th, 2006     Marketing PR Conferences, Online Marketing, Online PR, Other Events, Search Engine Strategies, Search Engines, SEO, TopRank Agency News

This Friday starts an exciting journey for the next 10 days or so. I will be leaving for San Francisco on Friday to the DMA06 conference in San Francisco until the 18th. I was just in San Francisco a few weeks ago for a SEO video shoot with AllBusiness.com.

On Saturday I’ll be doing one of the four modules for the DMA’s new Search Engine Marketing certification program. Then on Monday I’m doing a “Blogs, RSS and Podcasting” panel with Amanda Watlington and Stephan Spencer. My presentation will be about using blogs for public relations. On Tuesday I’ll be doing a search marketing lab where a panel reviews web sites from the auduience and that evening I’ll be participating on a panel on using RSS for marketing.

Lee Odden

Search Marketing Events

Lee Odden on Jul 12th, 2006     adtech, DM Days, DMA Annual Conference, Interactive Marketing, Marketing Industry News, Marketing PR Conferences, MIMA Seminars, MIMA Summit, Online Marketing, Search Engine Strategies

If you’re looking for sources of information on search marketing, conferences can be a great resource. Or. if you’re a conference junkie like me, then you’ll find the SEOBook “Must See SEO Events” calendar exceptionally useful.¬† Some disclosure here, I am editing the calendar along with Aaron.

Some of the conferences listed include:

  • Search Engine Strategies
  • WebmasterWorld Pubcon
  • ad:tech
  • DMA conferences
  • MIMA
  • eMetrics Summit
  • eTail
  • Shop.org Summit
  • Search Insider Summit
  • OMMA
  • Affiliate Summit
  • SEO Roadshow
  • SEO Bash
  • And more

If you know of a conference that deals in some way with search marketing (SEO or SEM) then drop a comment. Regional events are welcome as well.

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