TopRank Online Marketing

Lee Odden

6 Simple Considerations For Boosting the Marketing Performance of Content

Lee Odden on Apr 24th, 2013     B2B, Content Marketing, Online Marketing

Content Marketing AccountabilityWhile I’ve been in New York this week for the B2B Content2Conversion conference, I’ve been reflecting on some of the most common issues I see with companies trying to leverage content for increasing leads and sales.

Many companies new to content marketing miss important steps and without checklists or processes, content marketing contribution to leads and sales can be unimpressive.

Of course, not all content needs to “sell” in terms of inquiries or transactions, but for content designed with lead generation in mind, there should be some accountability or you won’t have anything to count.

While deciding the creative on your next infographic, the viral hook of your next video or which awesome thought leaders will be in your next ebook, step back for a second and consider these basic and often overlooked considerations for aligning content with marketing objectives.

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