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Lee Odden

Free eBook: 29 Content Marketing Secrets and the Secret Agents Who Shared Them

Lee Odden on Aug 31st, 2012     Content Marketing, Online Marketing

Content Marketing Secret AgentThe world of content marketing is full of mystery and intrigue with companies leveraging every possible resource to achieve a competitive advantage.

In the fast changing world of digital marketing, no resource is more valued than the coveted “Content Marketing Secret Agent”.

These covert content operatives perform their customer segmentation, persona development and editorial planning in the dead of night while most marketers are asleep, snug in their beds. While the average content marketer dreams of page views and search engine rankings, Content Marketing Secret Agents are mapping the customer journey, crafting meaningful messages that pull prospects from awareness to measurable conversions.

Few have been able to crack the code of this elite group but if anyone could, it’s the content marketing smarties at TopRank Online Marketing. We’ve collected some of the best tips just for you.

Lee Odden

Secrets of Content Marketing World: Agent Joe Pulizzi, Content Marketing Institute

Lee Odden on Aug 27th, 2012     Content Marketing, Interviews, Marketing PR Conferences, Online Marketing, Other Events

Joe PulizziTopRank’s Online Marketing Blog has partnered with Joe Pulizzi and the upcoming Content Marketing World conference to help promote the event and sessions by doing a series of interviews and creating an eBook: “The Secrets of Content Marketing and the Undercover Agents Who Shared Them”.

Successful content marketing that works efficiently, effectively and that can scale is a very big secret for a lot of companies. This series of interview posts and the eBook will shine a light on what some of the top brands (Intel, Kraft, SAS, Cisco, Ricoh, Kelly Services, SAP and more) and thought leaders (Jason Falls, Joe Pulizzi, Robert Rose, Michael Stelzner, Ardath Albee, Ann Handley, Jim Kukral, Mark Schaefer and more) have up their sleeves (or on a microdot).

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