The world of content marketing is full of mystery and intrigue with companies leveraging every possible resource to achieve a competitive advantage.
In the fast changing world of digital marketing, no resource is more valued than the coveted “Content Marketing Secret Agent”.
These covert content operatives perform their customer segmentation, persona development and editorial planning in the dead of night while most marketers are asleep, snug in their beds. While the average content marketer dreams of page views and search engine rankings, Content Marketing Secret Agents are mapping the customer journey, crafting meaningful messages that pull prospects from awareness to measurable conversions.
Few have been able to crack the code of this elite group but if anyone could, it’s the content marketing smarties at TopRank Online Marketing. We’ve collected some of the best tips just for you.