Question: How do you get better at content marketing?
Answer: You learn from your mistakes.
Follow-up Question: What’s even better than learning from your mistakes?
Answer: Learning from other people’s mistakes.
If you’re looking for bad content marketing, it’s a buyer’s market. Every brand is a publishing company now. Some are doing amazing work. Most are…not so much.
While bad content may not be of value to its target audience, it definitely is useful for content marketers looking to improve.
I know it’s no fun thinking about the (sometimes costly) mistakes content marketers make. And I definitely don’t want anyone to feel bad who has made these mistakes in the past. We’re not here to shame anyone; we’re here to do better.