Content Marketing

Content Marketing Tactics: Webinar Pros, Cons, Examples & Best Practices


Quality, useful, and engaging content is the foundation of a marketing strategy. However, content is much more than just words on a page.

Humans are visual learners by nature—and we crave visual, interactive content in reality and online. As a result, in today’s digital world, marketers are using webinars to connect and engage with their target audiences. Additionally, webinars create a great opportunity for co-creation and collaboration as well as content repurposing. 

In fact, 66 percent of B2B marketers said webinars are one of the most effective content marketing strategies around, according to as recent report from Content Marketing Institute. In addition, 51 percent of marketers said visual content will be a top priority for their campaigns in 2016.

Definition: Webinars

How to Create Content that Abides, Dude: Content Marketing Lessons from the Big Lebowski at #MNBlogCon


Does pondering content marketing strategy make you feel a little out of your element? Are you missing the key components that really tie a strategy together? Do you sometimes feel like stepping away from the laptop, pouring a White Russian, and zoning out to Creedence Clearwater Revival?

You’re not alone. Only 30% of B2B marketers believe they are effective at content marketing, and more than half don’t know how to measure the effectiveness of their campaigns. And as buyers are inundated with more and more content, it can be difficult to get your message out there.

Fortunately, when it comes to content marketing success, there are rules. And at the 2015 Minnesota Blogger Conference, TopRank Marketing’s Directory of Agency Marketing Ashley Zeckman laid down the law, Big Lebowski-style. Here are the key takeaways:

How Collaborating With Influencers Generated Over 110k Views on SlideShare


Brands large and small are searching for ways to separate themselves from the pack. At the same time, most marketers are struggling with everything from producing enough content, to measuring content effectiveness. As more and more brands become publishers, it has become increasingly difficult for brands to create a variety of engaging content on a consistent basis.

To stay relevant and continue learning, many marketers attend workshops, trainings and industry events. Unfortunately, there are so many to choose from it can be difficult to weed out those that may not be worth the investment.

Therein lies the challenge:

  • Quality conferences need to build awareness of their events
  • Influential speakers need to drive people to their presentations
  • Marketers need useful information presented in an engaging way

How to Be the Best Answer with An Integrated, Optimized Approach to Content Marketing

Be the Best Answer - Lee OddenA study from Ericsson reports that by the year 2020, there will be over 50 billion internet-connected devices. That means consumers will be able to create, consume, publish interact and transact anytime, anywhere.

Many companies are responding to the rise in information access and consumption by creating even more content to stand out. A LOT more content.

But is more content better?

Internet in Real Time
With over 24,000 gigabytes of data uploaded every second (Internet in Real Time) I think it’s safe to say information overload already has enough of “more content”.

BuzzSumo released a report in conjunction with Moz based on analysis of 1 million articles and found that this increase in content production has a promotion problem: 50% of content gets 8 shares or less.

Content Marketing: Make Your Content Shine with These 4 Editing Tips


A few years ago, best-selling author and wizard-ninja hybrid Seth Godin said, “content marketing is the only marketing left.” The industry took him at his word. Over the last decade, marketers have devoted ever more time and energy to creating content.

This year, 76% of B2B marketers plan to produce more content next year than this year. Only 2% plan to produce less.

As someone who creates content for a living, I find this trend encouraging. As a marketer who wants my content to be seen, the content explosion presents a challenge.

Seth expanded on his statement in an interview with Contently this year: “Real content marketing isn’t repurposed advertising; it is making something worth talking about.”

Content Marketing with Virtual Conferences: Pros, Cons, Examples and Best Practices

Virtual Conferences

The Internet has created a space where meaningful conversations, connections and content creation can happen anywhere in the world. As a result, content marketing tactics have evolved to leverage all the Internet has to offer–and one of those tactics is virtual conferences.

For decades, real-world conferences have been an effective way for businesses of all kinds to attract and engage prospective customers. When done right, real-world events allow businesses to shape and spread their message through content to a captive audience, all while networking, establishing brand credibility, and moving people through the sales process.

Virtual conferences aim to do all of the same things as a real-world event, while also being more convenient, affordable and inclusive.

Brands Share Their Most Hair-Raising Content Marketing Horror Stories


If content marketing stories were movies, most of the ones we hear today would be romantic comedies. Brands all over the world are telling stories of how they overcame obstacles and beat the odds to make their customers fall in love with them.

While these stories are inspiring, sometimes content marketing isn’t all flowers and chocolates and happy endings. Sometimes well-intentioned marketers end up in a cabin in the woods, hearing the unmistakable roar of a chainsaw approaching.

While they’re not pleasant for any marketer to experience, content marketing horror stories can teach valuable lessons. We can learn as much from failure as we do from success–perhaps even more so.

18 Tools to Help Content Marketers With Blocking and Tackling SEO


In order to scale any content marketing program, every marketer must be equipped with the right tools. Not only is it essential that you create quality content on a consistent basis, but it MUST be optimized in a way that enables you to be the best answer wherever your customers are searching.

A recent survey of over 200 B2B marketers found that 85% listed content marketing technologies as their current top priority.  The following list of free and paid tools represents some of the core, “blocking and tackling” SEO tasks that content marketers can use to advance the findability of their work to better serve customers

Win a Free Pass! Get Content Marketing Smart at MarketingProfs University in Minneapolis


One of the biggest problems that many marketing organizations are facing today is creating quality content on a consistent basis. It can be a challenge to make sure every piece of content you produce is effective at helping to attract, engage and convert target customers.

In fact, according to research from Content Marketing Institute and MarketingProfs, only 38% of B2B marketers state that their content marketing is effective. If you are one of the 62% of marketers that really need to improve content marketing performance, we have just the ticket. Literally!

Our friends at MarketingProfs are hosting a series of workshops focused on helping marketers reach content marketing success. From September 30 through October 2nd, these workshops will be held in Minneapolis.

TopRank Marketing Top Takeaways & Speaker Quotes from Content Marketing World


Content Marketing World is the largest content marketing conference in the world. To say that the team from TopRank Marketing was excited to attend, is putting it lightly. Lee Odden, Alexis Hall, Josh Nite and I made the journey to Cleveland to learn from some of the best and brightest content marketing minds in the industry.

In a perfect world we would have been able to attend every session, but we consumed, live blogged and shared all that we were physically able to do. Below are some of what we considered to be the top takeaways and best speaker quotes from Content Marketing World 2015.

Top Content Marketing World Takeaways

Lee Odden – Participation Marketing Must Have’s


Break the Cycle of Content Marketing Addiction: Turn Regular Content Into Extraordinary Success


“Our content marketing success is not defined by the height of our peaks…it’s defined by the depth of our valleys.” – Andrew Davis

Andrew Davis the author of “Brandscaping: Unleashing the Power of Partnerships” has such an infectious energy that it is impossible not to sit up and listen when he is speaking. Last week, I had the pleasure of sitting front and center for Andrew’s presentation at Content Marketing World. Sadly, none of the Muppets from his previous work made a cameo, but this was by far one of my favorite sessions at the content rich conference.

According to Andrew, companies need to start rethinking the way that they “do” content marketing. This means breaking the cycle of content marketing addiction that plagues many of today’s marketers.

4 Ways Brands Can Use Creativity & Comedy to Create Award-Winning Content Marketing


“For those of you that think comedy won’t work for your brand, ask yourself: will it work for your customers?” – Tim Washer

Most the time, if you ask a group of people “do you like to laugh?” 100% of your audience will respond with a resounding “Yes!”. Seeing that, you’d assume that incorporating comedy into your content marketing would be a no-brainer, but that’s much easier said than done.

There is often the struggle between knowing how far to take humor, and incorporating comedy that speaks to your larger audience. Last week, Tim Washer of Cisco Systems provided a giggle inducing presentation at Content Marketing World aimed at helping marketers smartly inject comedy into their content marketing programs. Here are 4 ways according to Washer: