If you want to write amazing content like Ann Handley, don’t be a Dumbo.
Dumbo was convinced he could only fly while holding a “magic feather.” When he lost the feather mid-flight, he plummeted toward the ground. It wasn’t until he believed he could fly without the feather that he was able to take off again.
Too many would-be content creators are searching for their magic feather–the book, online course, or perfect antique typewriter that will make them a writer. And while they search, they can’t or won’t write.
So Ann began her session at Social Media Marketing World by asking us all to recite a pledge out loud:
“I don’t believe in unicorns, fairies, or Santa. There is no magic feather.”