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Lee Odden

5 Basic SEO Troubleshooting Tips for Content Marketers

Lee Odden on Jan 26th, 2012     Content Marketing, Online Marketing, SEO
troubleshoot SEO basics for content marketers

Content Marketing Not Performing? Troubleshoot SEO Basics.

This post is a preview of a new downloadable guide I will be offering for those who pre-order Optimize by March 13, 2012. The full guide will have screenshots, examples and more “SEO Deep Dive” advice. If you want the full, illustrated Content Marketing SEO Troubleshooting Guide, visit OptimizeBook.com to pre-order and subscribe to our mailing list for more details.

Content Marketing at its core is about planning information that is thoughtful about the needs and interests of target customer groups as they take the journey through the buying cycle, interacting with content and pulling themselves towards purchase. The role of search engines in making ebooks, white papers, case studies, newsletters, webinars, reports, video, images and many other content marketing tactics is often underestimated or overlooked.

Lee Odden

SEO Basics: Unlocking Content for Search Engines

Lee Odden on Oct 15th, 2008     Online Marketing, SEO, SEO Tips

At the DMA08 conference in Las Vegas this week, the “Search Engine Experience” panel on Tuesday was presented with a number of site reviews which are great sessions because the audience gets free SEO consulting advice and speakers get to demonstrate their expertise.

One of the questions that came up was related to a site that has most of it’s content behind a login. Because search engine spiders don’t/can’t fill out forms (with some exceptions) they cannot find the content behind the login to index and include in the search results.

Why would you want your “members access only” content available to search engines?

Lee Odden

Content vs Links

Lee Odden on Jan 26th, 2007     Link Building, Online Marketing, SEO

There’s a long standing debate in the search marketing industry about links versus content. Which is better?

On the one hand there’s the perspective that if you create great content, people will link to you naturally. That’s true, but it’s a bit misleading.

On the other hand there are those that say links are the answer. You can get pages to rank well based purely on links. Again, that’s entirely possible, but such a statement does not give you all the facts.

When I read or hear people ask whether links or content are better, I liken such a question to asking, “What’s better, air or water?”. Links and content are both necessary for competitive search marketing efforts. Emphasizing one over the other depends on the situation. Excelling at both is the ideal.

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