Online Marketing Blog

One of the most common problems marketers have with content is ideation. This is especially true with companies that have relied on just a few individuals for things like blogging and social promotions. Eventually, people will run out of their own ideas. It is inevitable and a certainty in most cases.

The solution for business content ideation is to be connected to the interests, goals and purchasing journey of the consumer. By knowing the customer lifecycle, content can be planned for each customer segment according the information needs of buyers as they discover, consume and act on content.

Besides that customer centric approach to content planning, there are a variety of opportunities to get ideas in order to be more creative or to surface concepts and stories that are unique. Here are 5 sources that can give marketers useful and practical ideas for serving their customer content marketing needs:

One of the most common challenges of business blogging is sourcing content. The range of things that can interrupt content creation are important obstacles to overcome because without content there is little reason for readers to return.  Blogs are fairly easy to start and if you’ve been a reader of this blog, chances are pretty good that you have started your own blog (personal or for biz) at some point in time.

Many of the companies TopRank Marketing consults with have either started business blogs and need help or want to start a new blog to advance a variety of business goals. In fact, in our blogging survey earlier this year, 95% of respondents indicated they incorporate blogs as part of their search engine optimization efforts. Many others use blogs for public relations, customer service, product support and recruiting.