A big part of our identity and the nature of our work at TopRank Online Marketing is focused around creativity. In fact, the tagline on our company website is: “Smart, Creative, Focused On Results”, three key principles that drive a lot of what we do and what we stand for.
Of course creativity comes in many forms – not just the aesthetic, but with problem solving and lateral thinking to innovate and succeed despite obstacles, limited resources and competition.
This is why I think the new eBook that my friend Shelli Walsh (@shelliwalsh – formerly @shellshock) that asks and attempts to answer a really important question for marketers: What is creativity? is so timely and relevant.