TopRank Online Marketing

Miranda Miller

Creative Content Marketing Strategy from Brands Killing It with Content

Miranda Miller on May 1st, 2013     Content Marketing

Brands killing it with contentContent marketing has exploded over the past year and will continue to grow in importance throughout 2013. Still, many marketers make the mistake of rushing to publish or producing content without a purpose in an effort to capitalize on the trend.

Quality rules the day when it comes to content creation. We write often here on the importance of content planning and optimization and Lee Odden offered a complete framework for optimizing across SEO, social media and content marketing in his book, Optimize.

Here are just a few examples of brands killing it with great content. Check them out and see what lessons you can take away to improve your own content strategy:

Lee Odden

Creative Content Marketing in the UK – Winning Hearts, Minds & Wallets

Lee Odden on Feb 7th, 2013     Content Marketing, Online Marketing

creative content marketing UKIn just a few weeks, I’ll be making the pilgrimage to London where I will be speaking at the SES London conference about integrated marketing and content, two very hot topics right now.

As the internet marketing industry evolves with innovations in platform technologies and consumer behaviors changing right along, marketers and brands are trying their best to keep up. This is as true in London as it is here in Minneapolis or New York or San Francisco.

Top of mind these days is “content marketing” and a study from Econsultancy and Adobe reports that content marketing is a top digital marketing priority in 2013 for companies worldwide. Another study conducted by Econsultancy & Responsys shows that UK companies are budgeting accordingly with 99% stating they will increase or maintain their content marketing investments in 2013.

Jolina Pettice

ad:tech Chicago – Keys to Removing Creativity Roadblocks

Jolina Pettice on Jul 31st, 2007     adtech, Online Marketing

Note from Editor: This week, TopRank Account Manager, Jolina Pettice is attending the ad:tech conference in Chicago. Along with her formidable knowledge gathering and networking duties, Jolina is also providing blog coverage of several sessions. Enjoy!

This morning I attended an absolutely fantastic session entitled: Aha! How to Ignite a Creative Spark at your Next Brainstorming Session presented by Jordan Ayan, CEO & Founder of SubscriberMail, LLC.

Creativity and the ability to be creative is a topic we have been discussing at TopRank quite a bit lately in order to provide the most effective campaigns and tactics for our clients.

However, we all run into creative roadblocks now and again. A common roadblock to creativity is what Ayan refers to as “Mental Models” and “Patterned Thinking”.

Lee Odden

Search Marketing Blogs 120106

Lee Odden on Dec 1st, 2006     Blogging, Online Marketing, SEO

Google Watch – Steve Bryant from eWeek

Online Marketing Research – Oleg Ishenko

Original Signal – Marketing – A collection of feeds from leading marketing blogs (including ours, yeah!)

Big Marketing for Small Business – Rajan Sodhi

I’d also like to share a few blogs from the TopRank team:

Blogger Design – TopRank’s own SEO Designer, Thomas McMahon aka TwisterMC

Creative Marketing – SEO/PR Account/Project Manager Jolina Pettice

Media Relations – SEO/PR Account/Project Manager Karen Sams

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